The past few years have been dauntingly magical, with many thanks to supporters of Rookie and of the other odds and ends listed here, and I'm just at an interesting time right now in figuring out what's next. Thanks for sticking around, coming by for a first time, what have you -- I know I said last spring that I was trying to let go of my need to document, but I figured out in writing the Forever letter:
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She's a global star, as popular in Europe as she is in the U.S. What's more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist for 2015's LVMH Prize. Oh, and she graced the cover of Lucky magazine's February issue along with fellow bloggers Nicole Warne and Zanita Whittington.
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
Expect to hear this term bandied around a lot next summer. If you like fashion and function to come balanced, then this is a good trend go-to. Denim boiler suits, combat trousers (a style that has been out of fashion long enough to make a return), oversized anoraks and utilitarian jackets prevailed on catwalks including Fendi, Dries Van Noten, Isabal Marant, Balmain, Givenchy and Hermès. Regarding the combat trousers, don't panic - these aren't military inspired, and instead loose-cut with pockets that aren't bulky.
Hope you had a wonderful Thanksgiving! Loved connecting with many of you on social about some of the best holiday sales and promotions over the weekend. I’m excited to share another awesome find today - this bird print skirt which is on final clearance. (Only two sizes left - eek!) I couldn’t resist a print that is a prime opportunity to pair red and pink together, and the fact that it’s a bird print? Icing on the cake!
Also remember that the best way to a brand’s heart is through engagement. Brands and agencies want to work with bloggers who have engaged readers, because that ultimately means that your readers listen to you and trust what you have to say (and are more likely to purchase a product based on your recommendations). So all that networking you’ve been doing with your readers? It’ll pay off when it comes time to partner with brands.
“Many of us already own plenty of clothes, we just need to use them in new ways to make them feel fresh and interesting. Trying making new outfits by mixing what’s already in your closet in new and unexpected ways, like mixing patterns. Pair that polka dot top with that floral skirt, or that striped top with those animal print pants.” —Ms. Jimenez These simple tips will help you save money on clothes (without sacrificing style).
The title of Patti Gibbons's blog, Not Dead Yet, really says it all. She might be a woman in her 60s, but she's not dead yet—and she certainly doesn't dress as such. With a penchant for power prints and a commitment to wearing exactly what she feels like wearing, Gibbons has our stamp of approval (as well as that of outlets like The Huffington Post).
Can we all stop fiddling with our smartphone filters and beautification apps for a minute? It’s time for a healthy heaping of irreverence, gratitude and common sense. First off, thank you to Spanx for creating shapewear arm tights that compress upper-arm dangle (but we've got it covered); New York Fashion Week for giving models over age 50 a record 10 runway appearances out of 2,601 (but you can do better); and France for passing a law stating all altered advertising photos must carry a "retouched" warning (but we know a fake when we see it — from a phony Chanel bag to a filler-enhanced face). Instead, here are 10 age-positive ways to start the holiday season.
As we get ready to usher in a new year, it's also time to usher in a new set of trends. According to the runways, the street style scene, and the best dressed A-listers, these are the emerging fashion trends to watch in 2018. Whether your resolution is to take more style risks or hone in on your wardrobe, these are the looks to weave into your wardrobe. Plus, the trends it's time to retire (for now).
“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim Learn some more ways you can use clothing to influence your mood.
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
Proving once and for all that the minimal trend is over, this show season saw attendees embrace lashings of fabric. While this meant bold ruffles and oversized silhouettes, it also resulted in statement puff shoulders on both dresses and blouses. Simultaneously striking and stylish, these puff sleeves added a fun ’80s twist to modern outfits. Try the look yourself if you’re after a powerful and fashionable daytime style. Just be sure to keep the rest of your look subdued, so you don’t appear over-the-top.
If you also purchased this sweater recently - or already had one like it in your closet - here’s another way to wear it! In my first outfit, I paired it with jeans, sneakers and hot pink accessories. This look is so different it hardly feels like the same sweater, and gives you even more bang for your buck by making it work for occasions beyond weekend casual. It’s written all over my face - this is such a fun, colorful look!
An argument for the past-life theory might include this anecdote: A drawing I did in my journal of how I remembered the backyard of my boyfriend's house looking on a night that it was snowy and dark included a metal swingset. The next time I went over there, I realized I'd only imagined the swingset, though he later told me that they did have one when he was little. My mom then told me that our family almost bought that same house before I was born, meaning that, in that timeline, I would have known that metal swingset, in that backyard.
Take Care Of Your Undergarments: To extend the longevity of your bra and ensure a perfect fit each time, you'll need to take care of them properly. The experts at La Vie En Rose recommend you wash your bras by hand to ensure they lasts as long as possible. If you opt for machine washing, unhook your bra to prevent it from twisting and turning. You may also want to use a wash bag which will separate and protect your bras from the rest of your clothes. Make sure you select a delicate or permanent press cycle, and whatever you do, do not use detergent. It's way too harsh and will damage the cup, lace and elasticity of your bra. You might want to try using Forever New Fabric Wash. Air dry your bras by hanging them. Source: La Vie En Rose
The Daileigh’s Ashleigh Hutchinson offers articles and courses to help her readers build the perfect closet. She aims to help women aged 20-70 to create a style they love. Ashleigh includes quite a few fashion eBooks on her site, as well as blog posts and beautiful fashion photography. She even holds online webinars to help people improve their fashion sense.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.