On the flip side, this option is “free”, but is going to take more time on your end. Before you reach out to an expert for advice, make sure you do your homework. Experts are often busy people. Make sure you search if they answered the questions you want to ask before. Skim through their blogs, Twitter, check if they’ve been interviewed on a podcast or magazine. If you can’t find the answer you’re looking for, only then should you consider reaching out to them. For that, I highly recommend reading this post: “How to get the attention of your favorite expert”
“‘Fashion’ is the tangible clothes, the ones you see in stores, in magazines, and on celebrities. Style, however, is intangible. Style is how you take the fashion and interpret it into an outfit or look that makes you feel like you. It’s not all about the fashion or trends but rather accepting yourself, working with what flatters your figure, finding what tickles your fancy and wearing wearing what makes you confident.” —Laurie Brucker, certified image consultant, personal stylist and speaker
Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog. But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names.

With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win.


About Blog Welcome to StyleMeSamira, a visual diary created to share a daily dose of my life, style, & everything in between! I wanted a place where I could offer my knowledge & ability to show women that they don’t have to be a size 2 to be chic. Learning what works best for your body type & of course how to wear it more than once. Being Fashionable is just as much about confidence as it is about style.
About Blog Welcome to StyleMeSamira, a visual diary created to share a daily dose of my life, style, & everything in between! I wanted a place where I could offer my knowledge & ability to show women that they don’t have to be a size 2 to be chic. Learning what works best for your body type & of course how to wear it more than once. Being Fashionable is just as much about confidence as it is about style.
Problems donating? | Other ways to give | Frequently asked questions | We never sell your information. By submitting, you are agreeing to our donor privacy policy. The Wikimedia Foundation is a nonprofit, tax-exempt organization. If you make a recurring donation, you will be debited by the Wikimedia Foundation until you notify us to stop. We'll send you an email receipt for each payment, which will include a link to easy cancellation instructions.
Los Angeles blogger and fashion influencer Julie Sarinana shares her personal style inspiration on "Sincerely Jules," a blog she launched when attending the Fashion Institute of Design & Merchandising. Julie has a laid back, approachable, Cali-girl style that often sees her mixing Gap with Gucci, and wearing vintage and flea market finds as well as items from mass retailers. Given her easy, casual approach to getting dressed, it makes sense that she also has her own line of screen print  t-shirts, printed with inspirational and humorous quotes. More »
Great winter style really boils down to a great pair of boots. Got a great pair of over-the-knee boots? Show them off pairing them with a short dress. Have killer ankle boots you want to make sure the world gets to see? Pair them with cuffed jeans or a dress. And if it’s snowing and you are forced to wear less than fashionable snow boots? Use them as a jumping off point to put together a great new inventive outfit, rather than just throwing them on with just anything.
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
I have been thinking a lot lately about what validates an emotion/event/observation, makes me feel like it really happened and I really lived it, and this seems like the right occasion to word-vomit these ideas. (Plus, I miss having time to keep this thing going, and I do feel an obligation to people who have read my blog for a long time that is not unlike the unspoken understanding you have with your first best friend, the one who watched you like stupid bands and stupid people and embarrass yourself and cry a lot, whose insight into whatever you do from now on is shaped by a unique knowledge of all the ties which bind New You to Old You, and who refrains from bringing up in front of new acquaintances that time you were on the 8th grade hip-hop team in the interest of letting you become more of yourself. In other words, we had a time, but there's so much time ahead, and it is, somehow, at the same time, quickly running out.)
5. Switch to black jeans. Black jeans sharpen your silhouette and add an urban edge. They look dressier than blues (even dark-blue washes) and can substitute for real pants. Worn monochromatically with a black T-shirt, sweater or jacket and black booties or loafers, it's a strategy that's polished and pulled together, but comfy. Pick up a pair of black velvet jeans for extra-effortless glam this year.
1. Get a graphic designer’s help early on. Even if you purchase a wordpress theme and add your own logo, your web site can still look like crap. I’ve seen blurry logos and color-schemes that make me want to gouge my eyes out…from bloggers who think their site looks great. The more professional-looking your site, the more trust your readers will have in you.
“Don’t go out and purchase all the latest trends if they are not flattering or don’t go with your personal style. Your style is about taking what is out there and combining it in unique ways that express who you are. It is not about being a clone and looking like everyone else. So don’t take the rules too seriously.” —Diane Pollack, a personal style curator and wardrobe consultant in NYC   Learn some secrets you never knew about your own clothes.
Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:
How to actually do it: "Where your breasts sit on your chest makes a big difference in how clothes fit," says Vazquez. In other words, if you're wearing a bra that fits properly, there will be no sagging or bulging—and that means your silhouette will look trimmer from every angle. The target is midway between your elbows and shoulders. You've scored a match when "the front center panel of the bra lays flat, there's no wrinkling or gapping in the cups, and the bra is not hiking up or creating bulges," says Kristen Supulski, the director of merchandising for Vanity Fair Brands lingerie. "If you can squeeze just two fingers under the band and it still feels snug, that's the perfect fit."
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages."

Continuing in our annual-ish tradition, today we're releasing our 2015 ranking of the most influential personal style bloggers in the world. This list looks wildly different than it did in 2013. Here's why. For one, we excluded every blogger who has expanded her empire to the point that the blog is no longer only about her. (Leandra Medine, Garance Dore and Emily Weiss fall into this category.) We also chose to focus on those who write more about personal style than anything else. (That means leaving out lifestyle and photography bloggers.) We took more international bloggers into consideration, since the Internet is global and all. And we narrowed it down to blogs that cover womenswear more regularly than menswear. 
In the past years, American Express has become increasingly involved in New York City Fashion Week, and in 2010 American Express sponsored Evolving Influence, the first international bloggers conference in New York City. During the conference, many surveys and studies took place about the usefulness and tactics used in fashion blogs. During the study it was found that bloggers are more comfortable reporting in real-time and incorporating social tools in their opinions of runway trends and designers. After Fashion Week, it was found that 6.37% of all articles written about or related to Fashion Week had mentioned the Evolving Influence main sponsor, American Express. These blogs were not directly paid to mention American Express, so they served as a free source of advertisement for American Express.[13]
There aren’t many redeeming factors about living through really cold weather fashion wise, but it is the only time during the year that you can wear fur (or faux fur, of course). So just have fun with it! You can wear fur with just about anything to give your outfit an instant upgrade. Unvest in a statement fur topper, throw on a fur vest or stole over your winter coat, or find cool fur accent pieces like fur collars or even fur mittens to liven up your winter outfits.
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.[10] Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, “These days, before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy”.[citation needed] The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.[9]
It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!
×