Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim Learn some more ways you can use clothing to influence your mood.
“Dress to show off your favorite areas and not to hide the ones you don’t love. We all have trouble areas so choosing your outfit based on hiding behind your clothes is negative. Instead, focus on the areas you love then dress them accordingly. Not only will you look great but it will help you appreciate the good things about your body instead of worrying about the ‘problems.’” —Ms. Brucker
8. Find your new perfect bra. Get fitted for the breasts you have now — not the 34B you think you are (and were in college). Head straight for the lingerie section of a department store or find the perfect size by following an online quiz at ThirdLove. Weight changes, gravity and fitness routine (or lack of) affect your chest size. If you wear the right bra, your clothes will fit better and your entire silhouette will look longer and trimmer. Buy two: one to wear, one as a backup for laundry days (and always hand-wash and hang dry). Bosomy celebs keep their breasts up and off their midriff. You should, too.
As we get ready to usher in a new year, it's also time to usher in a new set of trends. According to the runways, the street style scene, and the best dressed A-listers, these are the emerging fashion trends to watch in 2018. Whether your resolution is to take more style risks or hone in on your wardrobe, these are the looks to weave into your wardrobe. Plus, the trends it's time to retire (for now).
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.
Other recent developments: I was on the cover of magnificent, ad-free The Great Discontent, as well as New York Magazine and Nylon. This is Our Youth playwright Kenneth Lonergan wrote something about me for Vanity Fair, and Annie Leibovitz took the accompanying photo in the same backyard where I used to take pictures every day after school for this blog. Here I am babbling on about all this lunacy:
Utilitarian designs appeared in all the major fashion cities throughout this fashion month. Of course, one particular style stood out from the pack. Originally designed as a one-piece protective garment for manual labour, boiler suits are now as fashionable as they are functional. To rock the look for yourself, just pick the cut and colour that suits you best. These long-sleeved jumpsuits are available in a variety of fantastic styles. So, you won’t be short on choices.
Think quality over quantity. When shopping, pay attention to the materials and craftsmanship of the garments you purchase. Then once you buy quality items, take proper care of them. Have them tailored, have them professionally cleaned regularly as needed, hang them on velvet hangers (just say no to wire hangers!), take your shoes to a cobbler when they need to be polished or resoled. Basic care will go a long way in extending the life of your clothes and shoes!
But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
References: Zoltan Torey copes with blindness by reconstructing reality in his head. Wes Anderson called Moonrise Kingdom a "memory of a fantasy," and envisioned the whole "These Days" scene from The Royal Tenenbaums when he first heard the song, building the rest of the movie around that moment (I have no source for this, a friend told me, I'll choose to believe it's true). I also wrote a bit about this in relation to The Virgin Suicides here.
A blog is a great way to share your personal style, as well as your take on the latest trends from established designers. A blog that delivers quality content can be a great way to gain recognition as a fashion expert. While only a few bloggers are seen as true fashion icons, many lesser-known fashion blogs have gained quite a bit of mainstream attention recently, effectively launching the fashion careers of the bloggers behind them.
Milliner Gigi Burris O’Hara is known for adding the most delicate details to her intricate hats, so she knows a thing or two about pulling together an outfit with panache. “Looking put together is very different than having it all together, it just takes a bit of mindfulness,” Burris O’Hara pointed out. “Make sure your shoes are shined and put on a hat—immediately you’ll look done.”
Know Your Colours: Know which colours will flatter you the most by figuring out if the undertones in your skin are either warm or cold. The experts at The Fashion Spot say women with cool undertones look best in white, black, gray, silver, and shades of blue. Women with warm undertones will be dazzling in shades of yellow, gold, brown, green and red. Source: The Fashion Spot
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
I like how you said that business women should invest in quality, staple pieces for their outfits. I think that it’s so important, especially in the workplace, to make a good impression on your clients and your managers. My friend just started a business, and is trying to figure out in which types of outfits she ought to invest. I’ll have to recommend that she find a women’s clothing retailer in her area that can offer quality, staple pieces for her to look and feel confident in the workplace.
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
About Blog Wendy finds inspiration in art, nature, culture, architecture, food, people, and music. And for her, fashion is a compilation of all that. Fashion is a vehicle for her to play with shapes and colors in order to uncover her personal style. Even though she is inspired by images she see on the runways, she is more captivated by images she see on the streets.
If someone offers you clothing, that’s great! But don’t be afraid to ask for payment anytime a brand wants a sponsored or promoted piece—promotional pieces should be treated like advertisements, even if they’re integrated into your everyday posts. Just like magazines earn money from their advertisers to stay in business, your blog will eventually have to earn money through sponsorships or promotions if it’s going to stay afloat.
“‘Fashion’ is the tangible clothes, the ones you see in stores, in magazines, and on celebrities. Style, however, is intangible. Style is how you take the fashion and interpret it into an outfit or look that makes you feel like you. It’s not all about the fashion or trends but rather accepting yourself, working with what flatters your figure, finding what tickles your fancy and wearing wearing what makes you confident.” —Laurie Brucker, certified image consultant, personal stylist and speaker
The constant search for New! and More Original! and Never-Used-Before-for-a-Show venues can drive designers to some obscure places, and pretty risky choices. This season that meant a plethora of shows held en plein-air, unpredictable weather patterns be damned. In New York, rain poured down on Telfar’s show at the Blade helipad on 34th street (and a temporary tarp erected above guests’ heads blew away); it dripped off the umbrellas into attendees’ legs in the Marble Cemetery garden in the East Village at Rodarte, as well as onto the tulle dresses sprinkled among the roses; and it misted over the benches placed outside the original frame houses at the Weeksville Heritage Center, a historic Brooklyn site commemorating one of the first free African-American communities of the 19th century, where Kerby Jean-Raymond set his Pyer Moss show.
Discover 2018’s latest clothing trends from fashion's top designers—and see how your favorite celebrities are wearing and pairing their perfectly chosen mix of trendy and classic clothes. Get on fashion's cutting-edge right now with our editors' picks for trendy outfit ideas and shop our curation of celebrity-approved dresses, jeans, shirts, skirts, sweaters and jackets that will become your own wardrobe staples.
“For men and women, jewelry is the defining path for creating your own look and vibe. Research designers that are new and untapped (they exist in just about every city these days), and with Etsy and the internet, you have really no excuses. And don’t forget the supportive accessories. I don’t just mean investing in a nice watch and handbag. Ditch the old umbrella and cheap shades and upgrade already!” —Mr. Russell
Proving once and for all that the minimal trend is over, this show season saw attendees embrace lashings of fabric. While this meant bold ruffles and oversized silhouettes, it also resulted in statement puff shoulders on both dresses and blouses. Simultaneously striking and stylish, these puff sleeves added a fun ’80s twist to modern outfits. Try the look yourself if you’re after a powerful and fashionable daytime style. Just be sure to keep the rest of your look subdued, so you don’t appear over-the-top.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.