“‘Fashion’ is the tangible clothes, the ones you see in stores, in magazines, and on celebrities. Style, however, is intangible. Style is how you take the fashion and interpret it into an outfit or look that makes you feel like you. It’s not all about the fashion or trends but rather accepting yourself, working with what flatters your figure, finding what tickles your fancy and wearing wearing what makes you confident.” —Laurie Brucker, certified image consultant, personal stylist and speaker

As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:


About - I started this blog because I love clothes – thats obvious, right? I think that clothes and fashion are the best way to express yourself. An outfit says a lot more about a person than you’d think. I love sharing my daily outfits & makeup with all of you! I love to shop and I may or may not have a shopping problem (yikes!) but I figured I could at least turn that into something positive – by sharing my favorite fashion items with you!
The Daileigh’s Ashleigh Hutchinson offers articles and courses to help her readers build the perfect closet. She aims to help women aged 20-70 to create a style they love. Ashleigh includes quite a few fashion eBooks on her site, as well as blog posts and beautiful fashion photography. She even holds online webinars to help people improve their fashion sense.
These are only a few marketing strategies to take into consideration. Ensure that you place a high value on social marketing because the imagery of a fashion blog works well on social media platforms. On top of that, social media and blogs account for 23% of internet users time spent online—and over 80% of all American’s frequent social media and blogs.
Turn your calculator on, since this step is all about your payment options. You can choose the 12-month account plan for the lowest price or you might want to consider making a longer commitment. The other two hosting packages will last you twice or thrice the time, and your monthly fee will be lower! As for the rest of the boxes, you can leave them unchecked for now if you want, and return to them when the need occurs.
Dylan Suarez of Color Me Nana stresses the importance of your reader-base. “Keep a conversation going with other bloggers out there,” she suggests. “Click on the comments on the blogs you like and research new people in the community you don’t know,” adding, “If you like the content, leave a comment! Or send an email. It’s all a domino effect. Blogging is very much built on community and conversation, so that has to be the main focus.”
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
You know how some people simply know how to wear the right clothes? There’s no mystery there, and actually, you could pull it off, too, by just thinking about what you’re wearing a little bit more. It all depends on how your body is built – you should tend to accent your features in the right way. For example, wearing V neck will make your torso look longer, and wearing nude pups will do miracles for the length of your legs. Embrace your shape and learn to love all its imperfections.

“Are you a boho gal who loves kale salads, yoga sessions, and beaded jewelry? Or are you a preppy woman, who loves anything from Kate Spade and has a penchant for stripes? Ask yourself what image you want to project, and how you would want people to describe you based on first impressions. The truth is they are already thinking something about you when they meet you so make sure it’s what you want!” —Christina-Lauren Pollack, fashion expert and Editor of Inspirations & Celebrations     Next, check out these styling tricks that can help you revamp your wardrobe in a weekend.
“Not enough people have heard of decision fatigue. Decision fatigue is the result of making too many decisions during the course of the day. All of these little decisions add up and actually drain the brain of decision-making power later on. So don’t waste your brainpower in the morning trying to get dressed. Instead get rid of things you can’t or don’t wear regularly and simplify your wardrobe to pieces you like. Keep your clothing simple, so you will have the energy to tackle life’s tougher problems.” —Dan Moyer Jr., stylist and national director of social media for Closet Factory   You should finally get rid of these articles of clothing and accessories in your closet.
It covers many aspects of men's fashion, from Menswear 101 to Outfit of the Day to Dressiquette. For instance, there are fascinating articles entitled “Braces or Belt, Never Both,” “Match Leather to Leather and Metal to Metal,” and “Dressiquette – Your socks should match your pants.” (Although your socks should match your pants, not your shoes, Sergio believes you only need to worry about this in formal situations – he prefers high-contrast brightly colored socks).
Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog. But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names.
By knowing the shape, scale and proportions of your body, you'll be able to select the best clothes and accessories that create a balanced silhouette that help disguise the parts you're self-conscious about to you pave the way for your confidence. This gives you the curves on all the right places, and leaves plenty of room to play up your best assets.
1. Think of gray and white hairs as glitter. Blend in those sparkly strands with cool silvery or warm golden salon highlights. Ask for balayage — a free-form technique where highlights are painted on with a brush for an irregular root line — that looks natural and won't leave a ring of regrowth at the scalp. And major bonus: Highlights around the face also brighten tired, ashy or sallow skin tones for a no-makeup-needed radiance.
You can’t always hope to run into a gentleman who will carry your six bags around. So, if you don’t want to end up dealing with all that weight by yourself, learn how to pack efficiently – it can come in real handy when you’re in a hurry. Also, there’s a simple way to avoid your clothes getting all crumpled – put the clothing items in different freezer bags carefully, and place them in your suitcase. This is time-consuming, but if you need to attend an important event, freezer bags will keep your clothes clean and neat.
If Your Weight Changes A Lot, Update Your Wardrobe: This goes back to the point of not pretending things fit when they don't. It's important to make sure our clothing fits, and though it's hard to admit that you've gained weight (trust us, we struggle with this) or when you've lost weight, you can ignore the fact and stick with the same baggy clothes. Either way, it's kind of a fun reason to update your wardrobe.
II. My understanding of death deepens. I think I'd always assumed I'd at least get to watch my funeral go down and have a few suspicions confirmed concerning who would write awkward "Happy Birthday! Miss you :(" messages on my Facebook wall long after I'd passed. I thought I'd get to still see how this whole "world" thing turns out: Do we all explode? Do things start to suck less first? Does everyone get sick of technology and start to live like the Amish, inspired by that one episode of Arthur? DO PEOPLE STILL WATCH ARTHUR?
There are different ways to avoid calluses, which can really make your day difficult. Most of those problems come from high heels, right? Up until now, I’ve tried different kinds of methods, and the most effective one includes the freezer, believe it or not. If you fill a couple of freezer bags with water, place them in your shoes, and put them into your freezer to stay overnight, you’ll be able to see a huge difference in the morning.
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever). 

Rookie Yearbook Two is out! It is the print edition of our best content from our second year as a website and I am crazy proud of it. This one was a real labor of love -- I flew to Montreal twice to work with Drawn & Quarterly in person, and what you see in these pages came from two suitcases full of my clothes, trinkets, jewelry, cut-outs, record covers, journals, et cetera times infinity. It is so hugely satisfying to have put our contributors' amazing work into a tangible form, exhaustively designed and obsessively detailed. There are also a bunch of extras you can't get on our site: letters to our readers from Judy Blume and Mindy Kaling, an interview with Mindy by Lena Dunham, pages from Grimes' sketchbook, and enough stickers to make you swoon. Here are two videos of tiny previews of my favorite spreads, and two reviews that made me feel like, cool, yes, we put this out into the world and other people feel the way we do. More important than what a buncha fancy GROWN-UPS think, though, is that our readers like it, so thank you to anyone who's come to any of the events on our book tour and shown the love. I'm rubber, you're glue, your enthusiasm bounces off me and sticks 2 u.
I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…
As you grow your blog and build up a following you will have the opportunity to network with other fashion bloggers.  This not only let’s you meet new people with similar interests, but it also opens the door for publicity.  If you have a great blog and put in some time into networking with other fashion bloggers you can grow your blog readership and potentially become a fashion blogging celebrity!
Ready-To-Wear Ensembles: Have ready-to-wear ensembles hanging in your closet (yes, even the shoes and if you're really keen, the accessories too). They will come in handy when you either have absolutely nothing to wear or when you're in a rush to pull an outfit together. It's better to have a few for different occasions -- one corporate, one casual and one glamourous look. You can thank us for this tip later.
Discover 2018’s latest clothing trends from fashion's top designers—and see how your favorite celebrities are wearing and pairing their perfectly chosen mix of trendy and classic clothes. Get on fashion's cutting-edge right now with our editors' picks for trendy outfit ideas and shop our curation of celebrity-approved dresses, jeans, shirts, skirts, sweaters and jackets that will become your own wardrobe staples.
Take Care Of Your Undergarments: To extend the longevity of your bra and ensure a perfect fit each time, you'll need to take care of them properly. The experts at La Vie En Rose recommend you wash your bras by hand to ensure they lasts as long as possible. If you opt for machine washing, unhook your bra to prevent it from twisting and turning. You may also want to use a wash bag which will separate and protect your bras from the rest of your clothes. Make sure you select a delicate or permanent press cycle, and whatever you do, do not use detergent. It's way too harsh and will damage the cup, lace and elasticity of your bra. You might want to try using Forever New Fabric Wash. Air dry your bras by hanging them. Source: La Vie En Rose
About - Jana Meister is a Kansas City based fashion blogger and stylist. She has spent the past several years working in the Kansas City fashion industry as a board member of Fashion Group International KC, the Fashion Editor of Kansas City Fashion Week, a freelance stylist and fashion writer for local magazine publications, and the official stylist and blogger for Summit Fair Shopping Center. She frequently appears on morning news stations including FOX 4 Morning Show, Better Kansas City, and KC LIVE sharing her knowledge of current fashion trends and style tips!
The ‘80s have been back for quite a few seasons now, but there seems to be no stopping this trend. In past seasons, designers have referenced the decade’s big shoulders and glam hues. This season, many designers brought in acid-washed denim. The trend kicked off in New York, with Proenza Schouler sending out a bevy of almost whitewashed denim dresses, trousers, and jackets, and culminated in Paris, where Chanel, Dior, and Stella McCartney jumped on board.
“If you have a pear body type, look for styles that elongate your figure to take the emphasis away from your lower body. You want to draw attention to your upper torso, and the best ways to do that are with pairing dark colored bottom pieces with lighter shades and patterns up top. Think of bold patterns and necklines that have detailing like embellishments or ruffles. You should avoid skinny jeans and instead opt for boot cut or those with a slight flare. Showing your shoulders also helps in drawing attention upwards and balancing your top half with your bottom half proportions.” —Ms. Michniak    Here are other denim mistakes you make that could ruin your outfit.
Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »
To play it safe, combine a neutral, like flax, with something bolder, like yellow. But think twice about pairing intense hues with black, which "can look dated," says designer Chris Benz. For something punchier, try two colors that are beside each other on the color wheel, such as coral and orange. Not sure where to begin? "Notice what colors you love and respond to in your decor," says Benz.
I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…
VI. My boyfriend and I take a tiny road trip during spring break. We skip stones on the beach, drink Coke out of glass bottles, and watch a pink sunset sky settle into nighttime. We walk along train tracks in the dark and stop to look at an old car behind a restaurant. I ask him to stand in front of it so I can take a Polaroid, the only picture I would have of him.
Work Out Stylishly: Come on, let's be serious, the gym can be an intimidating place with so many buff, sweaty bods. We'd be lying if we didn't say we never wore mascara before lacing up. But hitting the gym shouldn't make you fret. It should make you feel good. Getting some trendy workout clothes that fit your body will make you feel more confident and encourage you to break a sweat.

Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…


About Blog Extra Petite is a fashion and lifestyle blog by Jean that provides styling ideas and shopping information. This blog also aims to share fashion suggestions and solutions for women who want to look stylish and feel confident at any height or size. Her style is still very office friendly most of the time, while also being very colourful and on-trend.

"Double3xposure" is the super-cool style blog of Atlanta-based Reese Blutstein, who offers her fans a glimpse into her minimalist, vintage-inspired fashion sense through her simple, creative posts. She started her blog in 2005 as a project with her identical twin sister (who still helps out with the photography), and it has been growing an avid following since. Reese wears basic, relatable pieces such as a camel coat, graphic t-shirt, or denim jacket, often sourcing them from thrift shops or her own closet. She's also a great source of inspiration to try small, lesser-known brands you've never heard of, rather than flaunting super-expensive designer pieces. If you're all about understated cool, this is a great blog to follow. More »
Resole Shoes That You Love: If you have a pair of adored shoes you have worn straight into the ground, why not spend some money getting them fixed rather than finding another pair that will never be quite the same? Naturally, this is more important when you have spent more money on the shoes initially, rather than a cheap pair of flats from Forever 21 or something similar.
Every year when summer melts into fall, we admittedly get pretty excited to revamp our wardrobe. Don’t get us wrong, we love the easy, breezy fashion that comes with warm weather—but the cool, crisp autumn air just gives us so many options. However, when fall turns into winter and multiple layers become mandatory as opposed to an option, we start to run out of cute cold weather outfits real quick.
About Blog Hi, I am Kier Mellour. On this blog, you will find weekly “I want that” posts where I share my current cravings, style inspiration posts, and personal outfits for a variety of events and travel destinations. There will be videos of thrift store hauls, current favorite products, as well as, thorough reviews on clothing, accessories, and lifestyle products.

“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  


The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 
In the past years, American Express has become increasingly involved in New York City Fashion Week, and in 2010 American Express sponsored Evolving Influence, the first international bloggers conference in New York City. During the conference, many surveys and studies took place about the usefulness and tactics used in fashion blogs. During the study it was found that bloggers are more comfortable reporting in real-time and incorporating social tools in their opinions of runway trends and designers. After Fashion Week, it was found that 6.37% of all articles written about or related to Fashion Week had mentioned the Evolving Influence main sponsor, American Express. These blogs were not directly paid to mention American Express, so they served as a free source of advertisement for American Express.[13]

About - Described as "The authority on Miami fashion" by GUESS. Ria counts brands like Revolve Clothing, Bacardi, Teen Vogue, Kia, and Wildfox Couture, amongst her list of clients. She has been featured in prestigious publications such as Elle Magazine, Marie Claire, Seventeen and more. Ria aims to inspire by documenting her journey as it comes and captivating audiences all over the world.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
About Blog Welcome to StyleMeSamira, a visual diary created to share a daily dose of my life, style, & everything in between! I wanted a place where I could offer my knowledge & ability to show women that they don’t have to be a size 2 to be chic. Learning what works best for your body type & of course how to wear it more than once. Being Fashionable is just as much about confidence as it is about style.
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
What this style absolutely excludes is anything that’s official, taken from business looks or other subcultures. All the rest is welcome. Casual style is suitable for every woman with any type of figure, which is also very important. An example of this style can be an interesting top, some minimalistic shorts, a creative handbag, and a light scarf.

Just as we’re settling into the fall groove of checks and plaids, the Spring 2019 season has officially come to a close. And while there were a few overarching ideas to the season, there is truly a trend or a must-have item for everyone. One idea that seemed to resonate with many designers (and showgoers) was that of escapism. At Chloé, Loewe, and Paco Rabanne, the Spring 2019 girl has run off to Ibiza, where she is wearing patchwork textures and layers and using seashells and found objects as jewelry. It's the type of girl who always packs a favorite crochet dress or tie-dye T-shirt that she will throw over her maillot before heading to the beach. On the opposite end of the spectrum, we're seeing all-out '80s, an idea rooted more in the city streets and Hollywood. Eighties acid-washed denim, especially at Proenza Schouler, has officially made its comeback, as have graphic-art prints, as seen at Louis Vuitton. Animal prints are still having a major moment, as are feathers and fringe, which first made a big splash last spring. And while many are still lamenting the loss of Phoebe Philo's Céline, many labels are stepping up to fill in the void. Great suiting appeared all over the runways, including at brands where we are used to seeing more feminine pieces. The classic trench, a signature for minimalists and Philo-philes, is still a runway mainstay, and we saw many clever iterations at Riccardo Tisci's Burberry debut. But aside from a trench or a suit, the item to buy this spring is a pair of shorts. While many street-style stars got a head start on the bike-short revival we saw at Fendi, capri-length tailored shorts, as well as cargo shorts, are clearly the new skirt. For all of Spring 2019's best fashion trends, scroll below.
"Every woman really only needs 20 core items in her closet," advises Nazarudin. "A black pair of pants, a blue blazer, a cashmere V-neck sweater in a jewel tone, and so on." Outside of these 20, you can experiment with more inexpensive items — if you don't like them, it's not nearly as bad as if you dropped $300 on a trendy piece you only wore once. If you need tips on how to maximize your basics, check out Good Housekeeping Style Director Lori Bergamotto's weeklong experiment in wearing the same thing every day.
About Blog I'm Brittany Xavier and I began my personal style blog. My style is versatile, casual, comfortable and a bit edgy. My blog first started out as only fashion but over the last three years so much of it really includes the lifestyle aspect of my everyday life. A blog to highlight my affordable finds as well as brands I find worth the splurge, those investment pieces I'll wear again and again.
Founder of Independent Fashion Blogger (IFB), Jennine Jacob, stated how thrilled she was to get the validation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has an incredible impact on the fashion world. Imran Amed stated that there will always be designers and editors that will never fully wrap their head on the huge impact fashion blogging and social media has on the industry, but on the other side of the spectrum, there are numerous designers, editors, branders and writers that do understand and are “coming on board”. He also states that this is a fairly new phenomenon that will take time for fashion world to reap the full benefits.[4]
Continuing in our annual-ish tradition, today we're releasing our 2015 ranking of the most influential personal style bloggers in the world. This list looks wildly different than it did in 2013. Here's why. For one, we excluded every blogger who has expanded her empire to the point that the blog is no longer only about her. (Leandra Medine, Garance Dore and Emily Weiss fall into this category.) We also chose to focus on those who write more about personal style than anything else. (That means leaving out lifestyle and photography bloggers.) We took more international bloggers into consideration, since the Internet is global and all. And we narrowed it down to blogs that cover womenswear more regularly than menswear. 
There's a certain kind of woman who appears effortlessly styled wherever she goes. We've come to know this woman as the fashion girl — the type who just gets outfit proportions, layering tricks, and how to pull off the trend of the moment. Sure, her styling prowess can be downright irritating — how does she always make it seem so easy? — but it can also be incredibly enlightening. 

Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
Utilitarian designs appeared in all the major fashion cities throughout this fashion month. Of course, one particular style stood out from the pack. Originally designed as a one-piece protective garment for manual labour, boiler suits are now as fashionable as they are functional. To rock the look for yourself, just pick the cut and colour that suits you best. These long-sleeved jumpsuits are available in a variety of fantastic styles. So, you won’t be short on choices.

About Blog YesStyle.com is the first online retailer in Asia to globally distribute a wide range of lifestyle and fashion products from the region. On their blog you will find the true definition of Asian Fashion with their Street Photography section, and you will be charmed by the laissez-faire air of their Lifestyle columns. Want in on the BBcream craze? You can turn to their beauty vloggers for a flawless finish.

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