Dylan Suarez of Color Me Nana stresses the importance of your reader-base. “Keep a conversation going with other bloggers out there,” she suggests. “Click on the comments on the blogs you like and research new people in the community you don’t know,” adding, “If you like the content, leave a comment! Or send an email. It’s all a domino effect. Blogging is very much built on community and conversation, so that has to be the main focus.”
Vancouver, Canada–based blogger Vanessa Hong manages not only her wildly successful blog, The Haute Pursuit, but also her accompanying fashion line, THP Shop, which is beloved by editors and street style stars alike. She's also a mainstay at every fashion week and a street style star in her own right—photographers love shooting her uniquely edgy, contemporary style.
1. Get a graphic designer’s help early on. Even if you purchase a wordpress theme and add your own logo, your web site can still look like crap. I’ve seen blurry logos and color-schemes that make me want to gouge my eyes out…from bloggers who think their site looks great. The more professional-looking your site, the more trust your readers will have in you.
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty.
Try Everything On: Make sure you always try clothes on when you shop. Yes, we get lazy doing this over and over again but it's a necessary evil. Sizes change depending on fabric, designer and store. You might also want to bring along your own accessories and shoes (or use some at the store) to get a better sense of how the complete outfit will look. You'll also save yourself the hassle of returning or exchanging an outfit that doesn't look right if you try it on before buying it.
“Love sexy shoes but not interested in getting blisters and the pain? Use moleskin on your feet. I cut six strips before I go out and keep them in my purse. Then, the minute I start to feel any pressure in an area, I apply it and I avoid any issues. I haven’t suffered from blisters since college. Being unprepared in heels is a rookie maneuver!” —Ms. Lowe
Once you work through the basic steps you can turn your attention to finding an eye-catching design for your blog. If you follow the process in the tutorial you will find that designing a blog is actually very easy. There are pre-designed blog layouts called “themes” that allow you to change and customize your blog design with just a few clicks. There are a thousands of these themes available, so if you are totally lost on which one to choose here are some recommendations:
About - Every season, Fashion Denver brings together Colorado’s talented clothing, handbag, and accessory designers for Fashion Denver’s successful fashion markets. Fashionistas and style- makers can find the best in unique, hip designs as well as take in a great local music and activities, and creative clothing and accessory artists have their chance to shine.
Accidents happen, you can’t argue with that. No matter how careful you are, something will get spilled when you least expected it. So, have a spare clothing item nearby at all times possible. Start by taking something to your office, like perhaps a white button-down shirt, which is a classic, and it will probably be able to fit in your outfit. Believe it or not, most woman don’t have the right white shirt – it’s the same story like the one with bras, so look for a second opinion when purchasing one.
"...It's hard to stay mad when there's so much beauty in the world. Sometimes I feel like I'm seeing it all at once, and it's too much, my heart fills up like a balloon that's about to burst...and then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can't feel anything but gratitude for every single moment of my stupid little life."
How to actually do it: Doubling up on patterns can help you come across as confident and chic—or as if you got dressed in the dark. Achieve the former by following these guidelines. Stick to a similar color family—and preferably the same background shade. Some pairings are like PB & J—they just work. "Polka dots with stripes or florals typically go well together," says Minkoff. The same holds for leopard print with a non-critter pattern or paisley with squares or checks. Near matches are a no-no. For example, says Vazquez, houndstooth and plaid are too similar to be simpatico. And two large-scale prints will compete for dominance—and give people a headache. Finish off the outfit with neutral accessories. Cautions Roe: "Don't add another color into the mix."
Los Angeles blogger and fashion influencer Julie Sarinana shares her personal style inspiration on "Sincerely Jules," a blog she launched when attending the Fashion Institute of Design & Merchandising. Julie has a laid back, approachable, Cali-girl style that often sees her mixing Gap with Gucci, and wearing vintage and flea market finds as well as items from mass retailers. Given her easy, casual approach to getting dressed, it makes sense that she also has her own line of screen print t-shirts, printed with inspirational and humorous quotes. More »
Just like your posts on trending topics, the best pitch to a media outlet is a story that relates to something that’s currently hot in the news or that’s coming up around the corner. (For example: Pitch a local morning show on presenting fall fashion trends from stores all found in your city.) You’ll also want to show your credibility by linking to past guest posts, media mentions, or accomplishments, as well as why you’re the perfect expert for the story. No, it’s not easy, and it does take time, but as you build your blog and following, it’ll become easier to pitch yourself.
The blogosphere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world and discuss their likes and dislikes on the way fashion is presented in the media. In 2008, the Pulitzer Prize winning fashion writer and former blogger Robin Givhan, claimed that fashion blogs had democratized the fashion industry. Givhan had also written in Harpers Bazaar that 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'. A similar statement was said by Constance White, the style director for E-bay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings. The Daily Mail writer Karen Kay suggested once in an interview that blogs allow anyone to both critique and praise designers, regardless of the often ‘needed’ professional opinion, with the help fashion blogs, the consumers are helping to set the trends.
"Wide Eyed Legless" is the fashion project of Madelynn Hackwith Furlong, a professional designer, art director, stylist and consultant who has collaborated with major brands, including J.Crew and Rachel Comey. Madelynn launched her style blog to inspire modern women to build a simpler, more thoughtful wardrobe, home, and lifestyle. It all started with a massive closet cleanse, that turned into a mission to build "the perfect wardrobe" through buying less, choosing higher-quality pieces, dressing with more intention, and taking an elegantly minimalist approach to the art of dressing. More »
There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.