Rookie Yearbook Two is out! It is the print edition of our best content from our second year as a website and I am crazy proud of it. This one was a real labor of love -- I flew to Montreal twice to work with Drawn & Quarterly in person, and what you see in these pages came from two suitcases full of my clothes, trinkets, jewelry, cut-outs, record covers, journals, et cetera times infinity. It is so hugely satisfying to have put our contributors' amazing work into a tangible form, exhaustively designed and obsessively detailed. There are also a bunch of extras you can't get on our site: letters to our readers from Judy Blume and Mindy Kaling, an interview with Mindy by Lena Dunham, pages from Grimes' sketchbook, and enough stickers to make you swoon. Here are two videos of tiny previews of my favorite spreads, and two reviews that made me feel like, cool, yes, we put this out into the world and other people feel the way we do. More important than what a buncha fancy GROWN-UPS think, though, is that our readers like it, so thank you to anyone who's come to any of the events on our book tour and shown the love. I'm rubber, you're glue, your enthusiasm bounces off me and sticks 2 u.
Even if you don’t start your blog for the purpose of making money, it’s nice to know that fashion can be a very lucrative area.  To start with, there are millions of people around the world looking for fashion and style information online, so your potential audience is enormous.  Combine that with the fact that the fashion industry is quite lucrative, and you have a “perfect storm” for making money from something you love to do.
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
About Blog Wendy finds inspiration in art, nature, culture, architecture, food, people, and music. And for her, fashion is a compilation of all that. Fashion is a vehicle for her to play with shapes and colors in order to uncover her personal style. Even though she is inspired by images she see on the runways, she is more captivated by images she see on the streets.
I was asked to share my "big big world" at the Sydney Opera House and the Melbourne Writers Festival and mostly talked about fangirling, the anxiety of influence, and being happy instead of putting pressure on yourself to be some tortured artist. I love Neil Gaiman's "make good art" speech, but I wanted to talk about what happens when you can't make good art, and about how fulfilling it can be to appreciate other people's art. If you prefer to watch the FIRST-EVER DELIVERY of this thing, the Sydney one is here, but I've embedded the slightly-updated Melbourne one above.
Not long ago, a reader (I’ll call her Kelly) has shared with me about how frustrated she felt and how unlucky she was. Kelly’s an aspiring entrepreneur. She had been trying to find investors to invest in her project. It hadn’t been going well as she was always rejected by the potential investors. And at her most stressful time, her boyfriend broke up with her. And the day after her breakup, she missed an important opportunity to meet an interested investor. She was about to give up because she felt that she’d not be lucky enough to build her business successfully.
Fashion designers have often referenced art and artists through the years, and for Spring 2019, designers tapped into everything from futurism to Memphis design. At Marni, images were collaged and printed on draped dresses and coats. Most notably, at Louis Vuitton, Nicolas Ghesquière channeled early '90s geometric Memphis pattern on a number of his Spring runway looks.

We’d all appreciate it if the days were a bit longer, but regarding the fact that’s not about to happen, you should use all kind of trick and tips in order to dress up quickly. A nice touch is always a bow tie – you can make it work with almost anything. If you don’t have any heels near buy, you could class up your flats by placing clip on earrings on them.
About Blog My name is Odette Wakim and I am the writer/blogger behind Sparkle In Gold. Being a fashionista, it’s hard not to fall in love with anything that is pretty- and gold. But there’s more to it than that- I love the light of gold the sun shines on us every day, the gold warmth of a smile, and the inner gold Sparkle that is in each and every one of us.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
For the 2016 Pirelli Calendar, Annie Leibovitz chose to photograph women whose achievements demonstrate a different kind of beauty from what the calendar has traditionally showcased. I'm still shocked to be included among so many people who've long influenced not just my work, but how I see the world, and try to see myself. Annie photographed me one year earlier in the pink velvet dress I'd originally bought for prom, in my parents' backyard. At that time, it was still my backyard, too, and had functioned since I was a little kid as a personal photo studio, study, and consistent reminder that I was bigger than I had been the year before, and the year before that, and that this would only keep happening. (I'm still v short, but: relatively speaking.) It was where I learned that as your childhood shrinks around you, so will your sense of wonder, unless you choose to pay close attention to what surrounds you at new heights. When Annie shot me for Pirelli, we were just a few blocks from my new home in NYC. A lot happens in that first year, and not knowing the geography of the city makes every encounter feel totally isolated from the rest of the world, like a castle on a cloud. At the time of this shoot, I was parsing what in this year had seemed significant just because it was new, and then what was enriching. I was exhausted by the sheen, and desperate to develop a kind of discernment which would make me so healthy, so OK with myself, that genuine wonder would return--gravitation towards stuff that isn't just shiny, but illuminates the same sorts of truths I'd learned as a fan of Patti, Yoko, and other women who happen to be in this calendar, too. I decided to cut my hair on the shoot, rid myself of any excess. Annie made me feel completely comfortable, like I was the same person as the year before, but indeed older. Again, still very physically short. My foot is peeking out of that shoe. I urge you to look at the other portraits, all so stunning, bold & nearly impossible to turn away from. They are strongest as a group, but I wanted to share what mine means to me and thank you for following what I do in such a way that has allowed for this to happen.
You can’t always hope to run into a gentleman who will carry your six bags around. So, if you don’t want to end up dealing with all that weight by yourself, learn how to pack efficiently – it can come in real handy when you’re in a hurry. Also, there’s a simple way to avoid your clothes getting all crumpled – put the clothing items in different freezer bags carefully, and place them in your suitcase. This is time-consuming, but if you need to attend an important event, freezer bags will keep your clothes clean and neat. 

"...It's hard to stay mad when there's so much beauty in the world. Sometimes I feel like I'm seeing it all at once, and it's too much, my heart fills up like a balloon that's about to burst...and then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can't feel anything but gratitude for every single moment of my stupid little life."
IV. I listen to the "Bliss" episode of Radiolab, and the reasoning behind my impulses feels confirmed by the segment on snowflakes. So taken with their beauty, a young man in the 1880s named Wilson Bentley spent day after day trying to catch and document them, first through drawing and then photography. He only had about five minutes before one would melt, and had to hold his breath the whole time to keep from giving off any extra heat. Today, physics professor and snowflake expert Kenneth Libbrecht travels worldwide to do the same.

This style is practically impossible to imagine without our fave denim pieces. The reason is that denim is practical and comfortable. For instance, you can put on skinny jeans with a short tunic or a light blouse with romantic flare design, of course, not forgetting about the fact that this style doesn’t absolutely bear glamorous details like beads, glitter, or rhinestones.


Though it might vary from location to location, know when the photos are going to come out in the most striking way possible (whatever that might mean for your personal vibe). “Often the best hours for outfit photos are later in the afternoon,” says Chantal van Der Meijden. “I call them the ‘magic hours!’ When the sun is near the horizon and gives a soft hazy front light.”

"Never underestimate the power of one or two accessories on a simple outfit. For example, a cute tee with a high-waisted skirt (of moderate length) and tights with your favorite boots, pretty cute. But add a watch and a conversation-starter necklace and it instantly makes you look more polished and put together. That's my staple outfit for work." —Submitted by Rachel Davis (via Facebook)

Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…


Los Angeles blogger and fashion influencer Julie Sarinana shares her personal style inspiration on "Sincerely Jules," a blog she launched when attending the Fashion Institute of Design & Merchandising. Julie has a laid back, approachable, Cali-girl style that often sees her mixing Gap with Gucci, and wearing vintage and flea market finds as well as items from mass retailers. Given her easy, casual approach to getting dressed, it makes sense that she also has her own line of screen print  t-shirts, printed with inspirational and humorous quotes. More »
By the middle of winter it’s pretty inevitable that you’re going to start to feel some fatigue when it comes to putting on your boring old winter coat day after day. Add new life to your coat simply by belting it. Cinching your waist will make it seem almost like you have a brand new coat. The best news of all: This styling trick will work with just about any coat style—we’ve even seen some serious fashionistas belt puffer coats!
Utilitarian designs appeared in all the major fashion cities throughout this fashion month. Of course, one particular style stood out from the pack. Originally designed as a one-piece protective garment for manual labour, boiler suits are now as fashionable as they are functional. To rock the look for yourself, just pick the cut and colour that suits you best. These long-sleeved jumpsuits are available in a variety of fantastic styles. So, you won’t be short on choices.

Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:


This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.
Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:
It’s Friday night and you’re searching through your wardrobe to put together the right outfit, but you just can’t seem to find anything that matches. Sound familiar? This is the kind of struggle all women have, but things don’t have to be too complicated. You can make your life a lot easier with some clever fashion tips that allow you look your best in any occasions. You can adjust your choices based on your personal style, body type and personality, but most of these tips will work for any of woman out there.
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:
II. My understanding of death deepens. I think I'd always assumed I'd at least get to watch my funeral go down and have a few suspicions confirmed concerning who would write awkward "Happy Birthday! Miss you :(" messages on my Facebook wall long after I'd passed. I thought I'd get to still see how this whole "world" thing turns out: Do we all explode? Do things start to suck less first? Does everyone get sick of technology and start to live like the Amish, inspired by that one episode of Arthur? DO PEOPLE STILL WATCH ARTHUR?
"...It's hard to stay mad when there's so much beauty in the world. Sometimes I feel like I'm seeing it all at once, and it's too much, my heart fills up like a balloon that's about to burst...and then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can't feel anything but gratitude for every single moment of my stupid little life."
About Blog Extra Petite is a fashion and lifestyle blog by Jean that provides styling ideas and shopping information. This blog also aims to share fashion suggestions and solutions for women who want to look stylish and feel confident at any height or size. Her style is still very office friendly most of the time, while also being very colourful and on-trend.
About Blog Extra Petite is a fashion and lifestyle blog by Jean that provides styling ideas and shopping information. This blog also aims to share fashion suggestions and solutions for women who want to look stylish and feel confident at any height or size. Her style is still very office friendly most of the time, while also being very colourful and on-trend.
When it’s really, really cold outside, sometimes even the items in your wardrobe that you always depend on (everything from ripped jeans to cashmere sweaters) no longer cut it. This is when you have to find creative ways to layer under your clothes that no one will notice. You can, for instance, throw a pair of tights or sheer stockings under a pair of ripped jeans or layer a form-fitting sweater over a long-sleeve T-shirt. Also don’t be afraid to whip out the long johns you normally reserve for ski trips—sometimes during the winter they’ll come in just as handy for the walk to work.
“I don’t recommend buying a highly trendy item for a lot of money because in just a few months it’s almost guaranteed to be on the ‘OUT’ list next year. One example this season are the embellished handbags. These fun bags with stars, hearts, moons, and beading can be super fun for some nights out but really shouldn’t be a big part of your fashion budget. I’d look to stores like Zara or Topshop for great versions at an affordable price.” —Mr. Hernandez
Devoting this much time to your closet is unnecessary if you don’t take care of all those clothes you’ve carefully chosen. One quality iron, a nice detergent and a couple of seconds you should devote to checking the instructions on a garment is all it takes, so don’t be lazy. There is something for everyone on this list, and the truth of the matter is that mastering some fashion basics will allow you to develop and polish up a unique style that suits you very well and let’s you stand out, but has a universally aesthetic quality to it at the same time.
About Blog My name is Odette Wakim and I am the writer/blogger behind Sparkle In Gold. Being a fashionista, it’s hard not to fall in love with anything that is pretty- and gold. But there’s more to it than that- I love the light of gold the sun shines on us every day, the gold warmth of a smile, and the inner gold Sparkle that is in each and every one of us.

Tuxedos may have been a talking point at the SS19 shows (more of that later), but there was a broader tailoring trend likely to change the way we dress next season. The industry is moving away from the more fluid midi styles of recent seasons to a sharper silhouette - tailored trousers were styled with shirts and belts for a pulled-together look that still feels softer than a suit - Balenciaga, Burberry and Givenchy were just a few to adopt the trouser-shirt line of thinking. It was an accessible take on androgyny and one that women beyond a size eight can really wear. The result? Clothes that look polished, elegant and confidence-boosting.
“Don’t be intimidated by fashion! Fashion is supposed to be fun and happy, not to cause stress. The key to finding personal style is to list—yes, write them down—items that make you feel comfortable and confident and the things that make you feel uncomfortable or just not yourself. The latter group? Don’t wear them! Not matter how trendy they are.” —Mr. Hernandez

Consider this your ultimate guide to fashion blogging. We’ve enlisted the help of some of our favorites — from Tavi Gevinson to Chiara Ferragni and more — who have not only figured out how to make their love of fashion and style a true lifestyle, but also how to make money sharing what they love with all of us. Read on for all of their tips and tricks you need to know before starting a fashion blog yourself.


Mirror mirror on the wall... (end the caption, be creative )😏| Photo and editing : @rommisantos #lookdujour#lookdeldia#lookdodia#tenueoftheday#outfitdujour#todayimwearing#blogmode#outfitoftoday###outfitdujour#goingoutlook#todaysoutfit#todayslook#myoutfit#fashionblogger#outfitideas#ootd#instagirl#look#fashion#fashionstyle#ootdstyle #ootdwomen#personalstyle#bloggersofinstagram#ootdlovers#fashiondaily
Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog. But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names.

Writing: I interviewed Taylor Swift for the cover of ELLE, guest-edited a section of the July/August issue of Poetry Magazine, and guest-edited a Rookie section of the October issue of Nylon. So many talented people of all kinds are featured in both, so take a look! I also wrote the introduction to Petra Collins' book, Babe, which showcases the work of many of my favorite artists.


Emily Schuman is a former Conde Nast staffer (including a stint at Teen Vogue), who in 2008 combined her love of fashion, beauty, and food to launch her website "Cupcakes and Cashmere." Today, Emily has published a best-selling book inspired by her blog, and is the entrepreneur behind a clothing line that's sold at major retailers, including Nordstrom and Bloomingdales, as well as her own e-commerce lifestyle site. On Cupcakes and Cashmere, Emily shares her evolving fashion style through outfit posts, which tend toward casually chic everyday looks, many involving denim, black trousers, or sheath dresses. More »
A less strict style, which can also be used for business looks, combining the details of elegant and everyday styles is smart-casual. Giorgio Armani is believed to be the founder of this style, having shown the ways on how to add weightlessness and effortlessness to business looks. Other characteristic features of this style are the garments like comfy jumpers toping strict shirts with the unbuttoned top, etc. You can also cuff the sleeves and use a variety of accessories for complementing the looks including scarfs, earrings, or anything else, not being afraid of opting for bold color and design solutions.

If you’re anything like me, one of your favorite pasttimes, amongst Netflix bingeing and cake baking, is looking at fashion blogs and borderline-stalking bloggers on their websites and social media accounts for outfit inspo. This is a great and enjoyable hobby to have, but can be disheartening if you’re a college student and can barely afford a Venti Starbucks, much less a Valentino purse. Most fashion blogs seem to be full of designer accessories and expensive jeans. But style is style, regardless of the price tag or brand, and whether you spend $5 or $500 on sunglasses, fashion is for all of us.
Tapping into '80s and '90s workout gear, the new wave of athleisure is going full-on throwback. Retro workout pieces weren't just spotted on Rihanna's Fenty x Puma Spring collection, but also at fashion houses like Gucci, Tod's, and Louis Vuitton, bringing the ultimate mashup of high fashion and the gym. For 2018, incorporate the pieces once reserved for old-school workout videos into your everyday wardrobe.
Milliner Gigi Burris O’Hara is known for adding the most delicate details to her intricate hats, so she knows a thing or two about pulling together an outfit with panache. “Looking put together is very different than having it all together, it just takes a bit of mindfulness,” Burris O’Hara pointed out. “Make sure your shoes are shined and put on a hat—immediately you’ll look done.”

A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
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