How to actually do it: "Don't give people too many things to look at all at once," says Halbreich. "If you're wearing a low-cut dress, focus on the cleavage—you don't also need bare arms and legs." The concept applies to fit as well: A body-hugging dress is better with a more sensible neckline and hem, whereas a skirt that hits a few inches above the knee won't raise eyebrows if it's flared rather than tight.
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.