When in your dashboard, you will see a Bluehost button located in the upper left corner. After clicking on this button, you will be prompted with various tools that can be used for blog customization. These are the only tools you will need to customize your blog, so change what you want and when finished press the launch button to complete your blog.
Purse Essentials: A purse isn't just a fashion statement. It's main purpose is functional. You carry it around wherever you go so it needs to contain some essentials: your wallet, a pen, pain killers, hand sanitizer, tissues, make-up essentials (we personally won't leave the house without lip stick and/or lip balm), hand cream, gum or breath mints, tampons or maxi pads (no one wants to be caught off guard during that time of the month), and for those of you who spend lengthy bouts talking, texting or gaming, bring your phone charger along.
Dress Your Age: Janice Dickinson doesn't look 57, but she is. We're not going to lie, she looks great, but let's face it, it's a tad tacky when 50-somethings try sporting an outfit you'd normally find on 20-somethings — and vice versa. However, tinsel town allows celebrities more leeway than the real world does for us ordinary folk. As a rule of thumb, stick to age appropriate attire.
“Don’t go out and purchase all the latest trends if they are not flattering or don’t go with your personal style. Your style is about taking what is out there and combining it in unique ways that express who you are. It is not about being a clone and looking like everyone else. So don’t take the rules too seriously.” —Diane Pollack, a personal style curator and wardrobe consultant in NYC   Learn some secrets you never knew about your own clothes.
Think quality over quantity. When shopping, pay attention to the materials and craftsmanship of the garments you purchase. Then once you buy quality items, take proper care of them. Have them tailored, have them professionally cleaned regularly as needed, hang them on velvet hangers (just say no to wire hangers!), take your shoes to a cobbler when they need to be polished or resoled. Basic care will go a long way in extending the life of your clothes and shoes!

Try Everything On: Make sure you always try clothes on when you shop. Yes, we get lazy doing this over and over again but it's a necessary evil. Sizes change depending on fabric, designer and store. You might also want to bring along your own accessories and shoes (or use some at the store) to get a better sense of how the complete outfit will look. You'll also save yourself the hassle of returning or exchanging an outfit that doesn't look right if you try it on before buying it.


Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.
Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)

This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
A sale should never be a cue to buy something. I mean, not never, but it should not always be (which is the case for most of us). If you have been waiting for a particular product to go on sale, sure, pick it up, but if it’s a random dress you want just because it is on discount, ask yourself if you’d buy it if it wasn’t on sale. You have your answer.
“Sure everyone’s style should be dress to be true to themselves and not look like someone else but fashion insiders know that style is a journey not a destination. One way to fast-track that is to identify style icons that speak to you. Look for what aspects of their style specifically you relate to. Pinterest boards can be a great help. From there put your style into words, to help guide you through the exploration to develop your style.” —Mr. Jones
Tuxedos may have been a talking point at the SS19 shows (more of that later), but there was a broader tailoring trend likely to change the way we dress next season. The industry is moving away from the more fluid midi styles of recent seasons to a sharper silhouette - tailored trousers were styled with shirts and belts for a pulled-together look that still feels softer than a suit - Balenciaga, Burberry and Givenchy were just a few to adopt the trouser-shirt line of thinking. It was an accessible take on androgyny and one that women beyond a size eight can really wear. The result? Clothes that look polished, elegant and confidence-boosting.
Accessorizing is what actually gives an outfit a personal touch. The way you accessorize is an important part of your style. Most of garments in your color are probably (and should be) in neutral colors, so you can combine them when you find it suitable. So, when you’re purchasing accessories, you should be free to get them in wild colors. Also, don’t be afraid to clash together different materials, like edgy chains with pears and feathers, perhaps. An interesting addition to accessorizing somehow everyone tends to forget are buttons – try switching a set from your garment with the one you choose. It doesn’t require any special sewing skills, and it fits any kind of budget. You should know that accessorizing rounds out an outfit, so try to find time to put on a couple of items.
“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  

Talking about the basic accessories that can be matched with the casual style, we should again focus on the comfort and the suitability of anything you may pick. You can thus pick some sporty and daring converse sneakers or light sandals, moccasins, espadrilles or bright ballet flats. Still, if you can’t imagine your life without heels the comfy options should be your picks.
Don't Pretend It Fits: We've all been there, standing in the dressing room and convincing ourselves that the button will magically stay closed when we get home (and then, of course, it doesn't). These are the times where we have to accept that our bodies have changed in one way or another, and buy clothes that fit. Because you know what happens to the clothes that don't fit (cue garbage bags being dropped off at Goodwill here). 

The versions about the origin of casual style are diverse, too. According to one, it originated in a small Scottish town Aberdeen, particularly in a football club, where everyone wore his/her name on the clothes. The fans of football and the founders of this club wanted to be different from the others and they created a unique football style, characterized by the pieces of certain brands. Further, the football fans realized that the brands were not at all important. And they started concentrating on the comfort and the harmony of the pieces that were combined and the casual style was born. According to another version, the native Scandinavian people of the countryside used this style for their combinations.
After a massive change of direction in life, just a few weeks ago, I launched a fashion blog (of sorts) after a career of copywriting. Being new to photography (SO much to learn) and writing predominantly how-to posts is certainly time consuming, and for now, I’m just sticking with weekly posts so I can keep the quality high. I spent just as long putting together my about page.
Devoting this much time to your closet is unnecessary if you don’t take care of all those clothes you’ve carefully chosen. One quality iron, a nice detergent and a couple of seconds you should devote to checking the instructions on a garment is all it takes, so don’t be lazy. There is something for everyone on this list, and the truth of the matter is that mastering some fashion basics will allow you to develop and polish up a unique style that suits you very well and let’s you stand out, but has a universally aesthetic quality to it at the same time.
"Well, really, our memories are all we have, and even those we think of as "real" are made up. Art can condense experience into something greater than reality, and it can also give us permission to do or think certain things that otherwise we’ve avoided or felt ashamed of. The imagination is where reality lives; it’s the instant lie of backwash from the prow of that boat that we think of as cutting the present moment, everything following it becoming less and less "factual" but no less real than what we think of as having actually occurred."
"The Fashion Guitar" is the online style diary of Dutch-born, New York City-based blogger Charlotte Groeneveld-Van Haren. Charlotte's quirky, feminine style often involves pairing romantic fashions with classic wardrobe essentials. More often than not, her daily outfits involve statement dresses, cool skirts and patterns and prints aplenty. Her blog is a go-to destination for fashion lovers seeking inspiration for a fun take on the prettiest trends.
Other commercially successful independent fashion blogs include Budget Fashionista, which reportedly brings in $600,000 a year in revenue[23] and The Bag Snob, which "generates a six-figure income, mainly from advertising". By 2008 SheFinds.com was generating $400,000 in revenue per year.[24] Personal style bloggers like Aimee Song from SongofStyle.com has told WWD that she gets paid anywhere from a couple thousand to 50,000 dollars for hosting an event or Instagramming a brand.[25]

"Never underestimate the power of one or two accessories on a simple outfit. For example, a cute tee with a high-waisted skirt (of moderate length) and tights with your favorite boots, pretty cute. But add a watch and a conversation-starter necklace and it instantly makes you look more polished and put together. That's my staple outfit for work." —Submitted by Rachel Davis (via Facebook)


Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect. 
Milliner Gigi Burris O’Hara is known for adding the most delicate details to her intricate hats, so she knows a thing or two about pulling together an outfit with panache. “Looking put together is very different than having it all together, it just takes a bit of mindfulness,” Burris O’Hara pointed out. “Make sure your shoes are shined and put on a hat—immediately you’ll look done.”

Prepare to clear out your closet, secure some emergency shopping funds and get ready to embark on a true sartorial adventure. Whether you intend on making this the year you stop wearing head-to-toe black or the moment when you finally stop guilting yourself for buying a pair of rather impractical stilettos, there’s no reason not to get out of your comfort zone in 2018.


Beauty is connected with health more than you think. Taking care of your health starts with resting – no matter how many responsibilities you have during the day, you shouldn’t let them intervene with your sleep time. You’ve probably heard about something called beauty sleep, and you should know it isn’t a myth. So, invest in your beauty and health by encasing your bed with pure silk.
Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.
Don't Pretend It Fits: We've all been there, standing in the dressing room and convincing ourselves that the button will magically stay closed when we get home (and then, of course, it doesn't). These are the times where we have to accept that our bodies have changed in one way or another, and buy clothes that fit. Because you know what happens to the clothes that don't fit (cue garbage bags being dropped off at Goodwill here).

It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!
If someone offers you clothing, that’s great! But don’t be afraid to ask for payment anytime a brand wants a sponsored or promoted piece—promotional pieces should be treated like advertisements, even if they’re integrated into your everyday posts. Just like magazines earn money from their advertisers to stay in business, your blog will eventually have to earn money through sponsorships or promotions if it’s going to stay afloat.
Organize Your Closet: Organize your closet. This way you'll be able to see what you own (and actually wear it). Separate your clothes by garment. Figure out what what can be folded neatly and what needs to be hanged. Make sure you get the right hangers for shirts, skirts and pants. Use storage shelves to store your purses and intimates and buy a shoe rack. For more detailed instructions on how to tackle this task, check out what our friends at Lucky Magazine have to say. Source: Lucky Magazine

During the 2011 New York City Fashion Week, top-tier fashion designers, Lazaro Hernandez and Jack McCollough (owners and designers of Proenza Schouler), took the time out of their ‘hectic schedules’ during fashion week to help promote the work of fashion bloggers. The two were interviewed by Imran Amed, founder and editor of The Business of Fashion website. In the 5:15 minute long interview, the two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry as a whole, and how fashion blog posts affects their designing and selling process. When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, “Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business”. They also stated how in the past, they would have to wait three, four days to hear a review on their line, but now the feedback comes almost instant. When asked about how the blogs directly affect their own designs, they explained while they do read numerous blogs daily, they try to take each criticism (positive or negative) with a grain of salt, “We try not to obsess over it” stated McCollough.[4]


“Don’t go out and purchase all the latest trends if they are not flattering or don’t go with your personal style. Your style is about taking what is out there and combining it in unique ways that express who you are. It is not about being a clone and looking like everyone else. So don’t take the rules too seriously.” —Diane Pollack, a personal style curator and wardrobe consultant in NYC   Learn some secrets you never knew about your own clothes.
Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »
The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.
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