Not long ago, a reader (I’ll call her Kelly) has shared with me about how frustrated she felt and how unlucky she was. Kelly’s an aspiring entrepreneur. She had been trying to find investors to invest in her project. It hadn’t been going well as she was always rejected by the potential investors. And at her most stressful time, her boyfriend broke up with her. And the day after her breakup, she missed an important opportunity to meet an interested investor. She was about to give up because she felt that she’d not be lucky enough to build her business successfully.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.

These are only a few marketing strategies to take into consideration. Ensure that you place a high value on social marketing because the imagery of a fashion blog works well on social media platforms. On top of that, social media and blogs account for 23% of internet users time spent online—and over 80% of all American’s frequent social media and blogs.


"The Fashion Guitar" is the online style diary of Dutch-born, New York City-based blogger Charlotte Groeneveld-Van Haren. Charlotte's quirky, feminine style often involves pairing romantic fashions with classic wardrobe essentials. More often than not, her daily outfits involve statement dresses, cool skirts and patterns and prints aplenty. Her blog is a go-to destination for fashion lovers seeking inspiration for a fun take on the prettiest trends.
About Blog Extra Petite is a fashion and lifestyle blog by Jean that provides styling ideas and shopping information. This blog also aims to share fashion suggestions and solutions for women who want to look stylish and feel confident at any height or size. Her style is still very office friendly most of the time, while also being very colourful and on-trend.

When I remember eighth grade, I recall scenes my mind illustrated while reading Norwegian Wood, just as well as, and in some cases more vividly than, classmate interactions and walks to school. I spent a lot of freshman year analyzing my close, personal relationships with Rayanne Graff and Laura Palmer. I cried when I had watched The Virgin Suicides so many times that I could no longer remember how I'd first visualized the book. I still miss the characters I'd pictured before, and the school, too. Strangely enough, my first mental images of the Lisbons' house came flooding back to me when I set foot inside a neighbor's for a wake a couple years ago. When I walked outside, I saw that across the street was an old brown Cadillac surrounded by bushes and a sunset, mimicking two Corinne Day photos from the set of The Virgin Suicides almost exactly.
There’s a good reason why tailored clothes cost so much – they fit perfectly. A few inches here and there make a huge difference, so don’t hesitate to visit your tailor from time to time. If you’re out of ideas about what you’d like to sewn for you, you can always alter the clothes you have bought. Make friends with a good tailor – it will make the whole process much easier.

If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.

"Double3xposure" is the super-cool style blog of Atlanta-based Reese Blutstein, who offers her fans a glimpse into her minimalist, vintage-inspired fashion sense through her simple, creative posts. She started her blog in 2005 as a project with her identical twin sister (who still helps out with the photography), and it has been growing an avid following since. Reese wears basic, relatable pieces such as a camel coat, graphic t-shirt, or denim jacket, often sourcing them from thrift shops or her own closet. She's also a great source of inspiration to try small, lesser-known brands you've never heard of, rather than flaunting super-expensive designer pieces. If you're all about understated cool, this is a great blog to follow. More »
Utilitarian designs appeared in all the major fashion cities throughout this fashion month. Of course, one particular style stood out from the pack. Originally designed as a one-piece protective garment for manual labour, boiler suits are now as fashionable as they are functional. To rock the look for yourself, just pick the cut and colour that suits you best. These long-sleeved jumpsuits are available in a variety of fantastic styles. So, you won’t be short on choices.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty.
The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.
How to actually do it: The right pair of earrings can flatter your face shape. For instance, long earrings make your face look skinnier, if it’s on the round side, says jewelry designer Lizzie Fortunato. On the other hand, if you have an oblong face, short, chunky earrings, like oversize studs, will draw focus outward, and your face won't read quite as narrow. If you have a large bust, a necklace should hit an inch above the cleavage or higher. Longer strands or pendants will rest awkwardly on the body and call attention to every contour. Lastly, choose earrings in lighter colors, such as pearls or white stone, to make your face look radiant.
About - Every season, Fashion Denver brings together Colorado’s talented clothing, handbag, and accessory designers for Fashion Denver’s successful fashion markets. Fashionistas and style- makers can find the best in unique, hip designs as well as take in a great local music and activities, and creative clothing and accessory artists have their chance to shine.
Clean Out Your Closet: Those items that just seem to hang in our closet season after season -- or even year after year -- that we always say we'll wear, but don't, need to get tossed at some point. Donate them or do a clothing swap! You'll be making room for new clothes, which is always good. Better yet, incorporate the 'one in, one out' philosophy into your closet -- when something new comes home, something old gets permanently loaned to a friend.

Turn your calculator on, since this step is all about your payment options. You can choose the 12-month account plan for the lowest price or you might want to consider making a longer commitment. The other two hosting packages will last you twice or thrice the time, and your monthly fee will be lower! As for the rest of the boxes, you can leave them unchecked for now if you want, and return to them when the need occurs.
"Every woman really only needs 20 core items in her closet," advises Nazarudin. "A black pair of pants, a blue blazer, a cashmere V-neck sweater in a jewel tone, and so on." Outside of these 20, you can experiment with more inexpensive items — if you don't like them, it's not nearly as bad as if you dropped $300 on a trendy piece you only wore once. If you need tips on how to maximize your basics, check out Good Housekeeping Style Director Lori Bergamotto's weeklong experiment in wearing the same thing every day.

5. Switch to black jeans. Black jeans sharpen your silhouette and add an urban edge. They look dressier than blues (even dark-blue washes) and can substitute for real pants. Worn monochromatically with a black T-shirt, sweater or jacket and black booties or loafers, it's a strategy that's polished and pulled together, but comfy. Pick up a pair of black velvet jeans for extra-effortless glam this year.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
1. Get a graphic designer’s help early on. Even if you purchase a wordpress theme and add your own logo, your web site can still look like crap. I’ve seen blurry logos and color-schemes that make me want to gouge my eyes out…from bloggers who think their site looks great. The more professional-looking your site, the more trust your readers will have in you.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
How to actually do it: Obviously, you want to show off what you're proud of—toned arms or a slim waist. It's the downplaying of less beloved parts that's tricky. One tactic? Add opposite volume, like wearing wide-leg trousers to offset a heavier upper half that's wearing something fitted. "The object is to even yourself out," explains designer Nicole Miller. "So avoid anything too oversize or you'll look bigger." Another idea: Distraction. If you're pear shaped, wear forgettable black pants, then bring the focus upward with a bold scarf, says Louise Roe, the author of the style-advice book Front Roe.
“One of the most important things that people need to realize is that just because they buy something in their ‘size,’ doesn’t mean that it’s going to fit them. People get very invested in being a certain size but this is a huge mistake as different designers cut for different body types and also, many companies ‘play with size’ in order to flatter customers. Buy what fits, regardless of the number on the tag.” —Michael O’Connor, personal stylist
“‘Fashion’ is the tangible clothes, the ones you see in stores, in magazines, and on celebrities. Style, however, is intangible. Style is how you take the fashion and interpret it into an outfit or look that makes you feel like you. It’s not all about the fashion or trends but rather accepting yourself, working with what flatters your figure, finding what tickles your fancy and wearing wearing what makes you confident.” —Laurie Brucker, certified image consultant, personal stylist and speaker

Consider this your ultimate guide to fashion blogging. We’ve enlisted the help of some of our favorites — from Tavi Gevinson to Chiara Ferragni and more — who have not only figured out how to make their love of fashion and style a true lifestyle, but also how to make money sharing what they love with all of us. Read on for all of their tips and tricks you need to know before starting a fashion blog yourself.
A blog is a great way to share your personal style, as well as your take on the latest trends from established designers.  A blog that delivers quality content can be a great way to gain recognition as a fashion expert.  While only a few bloggers are seen as true fashion icons, many lesser-known fashion blogs have gained quite a bit of mainstream attention recently, effectively launching the fashion careers of the bloggers behind them.
Ready for a mind-blowing fashion hack? According to Lauren Edelstein, Style Director at Shopbop, all you need to do to determine whether or not a pair of jeans will fit is to wrap the waist around your neck — if the ends meet without overlapping (or stretching), they'll fit your waist. "The neck trick is one I was skeptical about, but it really works!"
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
About Blog The Darling Detail, LLC is an Austin-based fashion and inspiration blog designed to emphasize on-trend, classic, and everyday details with a specific focus on fast fashion, professional photography and relatable writing. By incorporating a chic, feminine and darling-esque style with inspiring details that are affordable, attainable and on-trend.
Founder of Independent Fashion Blogger (IFB), Jennine Jacob, stated how thrilled she was to get the validation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has an incredible impact on the fashion world. Imran Amed stated that there will always be designers and editors that will never fully wrap their head on the huge impact fashion blogging and social media has on the industry, but on the other side of the spectrum, there are numerous designers, editors, branders and writers that do understand and are “coming on board”. He also states that this is a fairly new phenomenon that will take time for fashion world to reap the full benefits.[4]

Ready for a mind-blowing fashion hack? According to Lauren Edelstein, Style Director at Shopbop, all you need to do to determine whether or not a pair of jeans will fit is to wrap the waist around your neck — if the ends meet without overlapping (or stretching), they'll fit your waist. "The neck trick is one I was skeptical about, but it really works!"


The hardest part of shopping is deciding when it’s enough. It’s more than easy to be carried away, but with a little bit of planning, you’ll be able to make it work. Start by making a list of items you need. Second step is to look for possible discounts, or some coupons you might have. However, don’t buy something just because it’s cheap – the chances you won’t put it one more than twice. Remember, cost-effective and cheap are not synonyms. It’s important to stick with your schedule, and make a type of agreement with yourself. Also, always pick quality before quantity. If you’re in doubt should you purchase an expensive item, make sure to check its lining – if you’re able to notice its quality, take it. A nice lining is a signature of designer clothes.
There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.
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