With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win. 

If you don’t pick out your clothing items carefully, you might end up fixing up your outfit every couple of minutes, unable to have any fun at all. Start by choosing shoes which are comfy, and coordinate your outfit with them. Make sure all items fit perfectly, so that nothing is slipping. Also, experts recommend carrying a sturdy chain bag, so your hands can remain free.

Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.

3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).


The blogosphere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world and discuss their likes and dislikes on the way fashion is presented in the media.[6] In 2008, the Pulitzer Prize winning fashion writer and former blogger Robin Givhan, claimed that fashion blogs had democratized the fashion industry. Givhan had also written in Harpers Bazaar that 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'.[7] A similar statement was said by Constance White, the style director for E-bay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings.[8] The Daily Mail writer Karen Kay suggested once in an interview that blogs allow anyone to both critique and praise designers, regardless of the often ‘needed’ professional opinion, with the help fashion blogs, the consumers are helping to set the trends.[9]
About Blog My name is Odette Wakim and I am the writer/blogger behind Sparkle In Gold. Being a fashionista, it’s hard not to fall in love with anything that is pretty- and gold. But there’s more to it than that- I love the light of gold the sun shines on us every day, the gold warmth of a smile, and the inner gold Sparkle that is in each and every one of us.
As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
It covers many aspects of men's fashion, from Menswear 101 to Outfit of the Day to Dressiquette. For instance, there are fascinating articles entitled “Braces or Belt, Never Both,” “Match Leather to Leather and Metal to Metal,” and “Dressiquette – Your socks should match your pants.” (Although your socks should match your pants, not your shoes, Sergio believes you only need to worry about this in formal situations – he prefers high-contrast brightly colored socks).

About Blog My name is Bisma from New York and the Author and Editor of this blog. I love everything related to beauty and fashion and my blog is just a mean to share my way of style with the world. My blog is all about Fashion and Beauty. You will find product reviews on makeup, skincare and occasional hair/body care products along with the outfit posts, latest fashion trends and news.
Do we have Ines de la Fressange to thank for the ubiquity of “French girl style?” The author of “La Parisienne,” she might be responsible for defining exactly what “chic” means for a generation of wannabe French girls. These days, she’s one of the top fashion Instagram influencers who regularly collaborates with the brand Uniqlo to produce limited-edition collections, and managing her own lines.
You check the app first thing after your alarm goes off in the morning, so why not let it influence your outfit for the day. “It shows me how a mix of women are dressing, from designers to stylists to influencers to my friends and which styles they’re actually wearing day to day,” said Taylor. Consider saving inspiring outfits into a “Collection” on your account, so you can easily access outfits you want to emulate.
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before. 

During the 2011 New York City Fashion Week, top-tier fashion designers, Lazaro Hernandez and Jack McCollough (owners and designers of Proenza Schouler), took the time out of their ‘hectic schedules’ during fashion week to help promote the work of fashion bloggers. The two were interviewed by Imran Amed, founder and editor of The Business of Fashion website. In the 5:15 minute long interview, the two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry as a whole, and how fashion blog posts affects their designing and selling process. When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, “Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business”. They also stated how in the past, they would have to wait three, four days to hear a review on their line, but now the feedback comes almost instant. When asked about how the blogs directly affect their own designs, they explained while they do read numerous blogs daily, they try to take each criticism (positive or negative) with a grain of salt, “We try not to obsess over it” stated McCollough.[4]
About - I started this blog because I love clothes – thats obvious, right? I think that clothes and fashion are the best way to express yourself. An outfit says a lot more about a person than you’d think. I love sharing my daily outfits & makeup with all of you! I love to shop and I may or may not have a shopping problem (yikes!) but I figured I could at least turn that into something positive – by sharing my favorite fashion items with you!
Last August/September, I filmed a supporting role in Enough Said, real live goddess Nicole Holofcener's recent movie. (Early readers of this blog will remember lame references to musical theater. In the words of KP, This is a part of me.) It's out in theaters now! I'm really proud of it and still shocked that I got to work with such funny, wonderful humans.
Dress For Women, Not For Men:The Man Repeller once told us that if women dressed for men, we'd all be wearing bodycon miniskirts and dresses. This is why we have to dress with other women in mind. It actually makes getting dressed easier when you're dressing for style, not for sex, and your confidence will shine through because you'll be more comfortable in what you're wearing.
“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim    Learn some more ways you can use clothing to influence your mood.
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
Fashion designers have often referenced art and artists through the years, and for Spring 2019, designers tapped into everything from futurism to Memphis design. At Marni, images were collaged and printed on draped dresses and coats. Most notably, at Louis Vuitton, Nicolas Ghesquière channeled early '90s geometric Memphis pattern on a number of his Spring runway looks.
About Blog YesStyle.com is the first online retailer in Asia to globally distribute a wide range of lifestyle and fashion products from the region. On their blog you will find the true definition of Asian Fashion with their Street Photography section, and you will be charmed by the laissez-faire air of their Lifestyle columns. Want in on the BBcream craze? You can turn to their beauty vloggers for a flawless finish.
Great Post, I chose to focus on the crowdfunding niche. It was a 2 billion dollar industry last year and is projected to be a 5 billion dollar industry this year. I recommend using Fiverr to use graphic designers for first time bloggers. I did use the logo designed for five dollars at the top of my site (bottom now) but stopped using it because it didn’t look good on mobile.
The Daileigh’s Ashleigh Hutchinson offers articles and courses to help her readers build the perfect closet. She aims to help women aged 20-70 to create a style they love. Ashleigh includes quite a few fashion eBooks on her site, as well as blog posts and beautiful fashion photography. She even holds online webinars to help people improve their fashion sense.

This season, street style stars let their animal instincts take over with bold and wild prints. In particular, loud leopard print was a favourite amongst the fashionistas and appeared on a variety of garments, including pants, coats, dresses, suits, and more. To follow the lead of these chic ladies and unleash your own inner jungle cat, choose strong and striking designs with bold and bright colours. Alternatively, consider an all-over leopard print look with matching separates or a dress/jumpsuit. You can even add a leopard print bag or shoes if you’re feeling playful.
Knowing your readership also helps you select the best theme. Not only will you have a better idea what to choose, but you’ll also be able to provide something that’s consistent with your industry’s standards and current trends. Conversely, if you are an extremely creative person, you could go against the grain and choose something that will set a new fashion!

Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »
It’s Friday night and you’re searching through your wardrobe to put together the right outfit, but you just can’t seem to find anything that matches. Sound familiar? This is the kind of struggle all women have, but things don’t have to be too complicated. You can make your life a lot easier with some clever fashion tips that allow you look your best in any occasions. You can adjust your choices based on your personal style, body type and personality, but most of these tips will work for any of woman out there.
“Fashion shows are for transporting people,” Balenciaga designer Demna Gvasalia told Vogue this season, “otherwise there’s no point.” His show was one of the season’s most surreal transports. He compared working on a collection presentation to working on a movie, and in fact, it was Luc Besson’s studio on the outskirts of Paris where he held his show, in a digital tunnel that dripped, melted and swooped through a simulated reality. It was the work of the digital artist Jon Rafman, whom Gvasalia had met at Art Basel, and the effect was practically mind-melting, a digi-dystopia for an elegant but surreal collection.
“Fashion shows are for transporting people,” Balenciaga designer Demna Gvasalia told Vogue this season, “otherwise there’s no point.” His show was one of the season’s most surreal transports. He compared working on a collection presentation to working on a movie, and in fact, it was Luc Besson’s studio on the outskirts of Paris where he held his show, in a digital tunnel that dripped, melted and swooped through a simulated reality. It was the work of the digital artist Jon Rafman, whom Gvasalia had met at Art Basel, and the effect was practically mind-melting, a digi-dystopia for an elegant but surreal collection.
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II. My understanding of death deepens. I think I'd always assumed I'd at least get to watch my funeral go down and have a few suspicions confirmed concerning who would write awkward "Happy Birthday! Miss you :(" messages on my Facebook wall long after I'd passed. I thought I'd get to still see how this whole "world" thing turns out: Do we all explode? Do things start to suck less first? Does everyone get sick of technology and start to live like the Amish, inspired by that one episode of Arthur? DO PEOPLE STILL WATCH ARTHUR?
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
About Blog The Darling Detail, LLC is an Austin-based fashion and inspiration blog designed to emphasize on-trend, classic, and everyday details with a specific focus on fast fashion, professional photography and relatable writing. By incorporating a chic, feminine and darling-esque style with inspiring details that are affordable, attainable and on-trend.
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