How to actually do it: First, a disclaimer. There's no need to break the bank on the basics—tees, button-downs, jeans—of which there are plenty of quality options available at low prices. Instead, splurge (if you can) on the types of items in which even the cheapo versions aren't exactly steals. For instance, bargain cashmere will still set you back $100. But that sweater will stretch out quickly, and then you'll have to blow another $100 to replace it, rather than spending a little more only once. "When buying classics, like a great black blazer, it's important to invest in better fabrics— say, wool—that will hold up better over time," says Minkoff. Try calculating the price per wear to help stave off sticker shock.
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!
Turn your calculator on, since this step is all about your payment options. You can choose the 12-month account plan for the lowest price or you might want to consider making a longer commitment. The other two hosting packages will last you twice or thrice the time, and your monthly fee will be lower! As for the rest of the boxes, you can leave them unchecked for now if you want, and return to them when the need occurs.
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
How to actually do it: Strive to wear colors that enhance one another rather than "match" in the traditional sense. For an easy hack, says Minkoff, "look at a simple color wheel. The colors that are opposite each other on the wheel complement each other." (Think non-obvious but fetching combos, like orange and navy or purple and saffron.) Diversifying your accessories, in both color and texture, is another do. (A beloved trio from the vault of Betty Halbreich, a personal shopper at New York City's Bergdorf Goodman and the author of the style memoir I'll Drink to That: "A black dress, navy shoes, and a burgundy handbag.") And under no circumstances should you ever rock a suite of jewelry. Says Vazquez, " Anything that was sold together as a set looks really dated."
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
“If you have a pear body type, look for styles that elongate your figure to take the emphasis away from your lower body. You want to draw attention to your upper torso, and the best ways to do that are with pairing dark colored bottom pieces with lighter shades and patterns up top. Think of bold patterns and necklines that have detailing like embellishments or ruffles. You should avoid skinny jeans and instead opt for boot cut or those with a slight flare. Showing your shoulders also helps in drawing attention upwards and balancing your top half with your bottom half proportions.” —Ms. Michniak Here are other denim mistakes you make that could ruin your outfit.
Another great variant of the casual look is the combination of the simple gray coat topping a sassy tight fitting dress and flat shoes or options on heels. Or else, you can combine a strict skirt with a minimalistic jacket or a blouse, or just spice up the look with a leather jacket, finishing all off with stilettos or just high heels. Multi-layered and complicated ensembles are the best way to create ideal casual combinations.
Plugins are a very important part of the WordPress experience. They serve diverse purposes, but they have one thing in common: they make your blog look and function better! Whether they add a new feature (e.g. subtitles for your posts, or social buttons on your pictures), or a new functionality (e.g. a contact form), or just make your blog simply smashing (e.g. a rotating slideshow, a pop-up window, or a subscription reminder), they all work together to enhance the way your fashion blog looks and works.
Clean Out Your Closet: Those items that just seem to hang in our closet season after season -- or even year after year -- that we always say we'll wear, but don't, need to get tossed at some point. Donate them or do a clothing swap! You'll be making room for new clothes, which is always good. Better yet, incorporate the 'one in, one out' philosophy into your closet -- when something new comes home, something old gets permanently loaned to a friend.
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).