A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
How to actually do it: First, a disclaimer. There's no need to break the bank on the basics—tees, button-downs, jeans—of which there are plenty of quality options available at low prices. Instead, splurge (if you can) on the types of items in which even the cheapo versions aren't exactly steals. For instance, bargain cashmere will still set you back $100. But that sweater will stretch out quickly, and then you'll have to blow another $100 to replace it, rather than spending a little more only once. "When buying classics, like a great black blazer, it's important to invest in better fabrics— say, wool—that will hold up better over time," says Minkoff. Try calculating the price per wear to help stave off sticker shock.
You check the app first thing after your alarm goes off in the morning, so why not let it influence your outfit for the day. “It shows me how a mix of women are dressing, from designers to stylists to influencers to my friends and which styles they’re actually wearing day to day,” said Taylor. Consider saving inspiring outfits into a “Collection” on your account, so you can easily access outfits you want to emulate.
There aren’t many redeeming factors about living through really cold weather fashion wise, but it is the only time during the year that you can wear fur (or faux fur, of course). So just have fun with it! You can wear fur with just about anything to give your outfit an instant upgrade. Unvest in a statement fur topper, throw on a fur vest or stole over your winter coat, or find cool fur accent pieces like fur collars or even fur mittens to liven up your winter outfits.
Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.