The OG fashion blogger and best friend of Fashion Toast's Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of "America's Next Top Model."


During the 2011 New York City Fashion Week, top-tier fashion designers, Lazaro Hernandez and Jack McCollough (owners and designers of Proenza Schouler), took the time out of their ‘hectic schedules’ during fashion week to help promote the work of fashion bloggers. The two were interviewed by Imran Amed, founder and editor of The Business of Fashion website. In the 5:15 minute long interview, the two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry as a whole, and how fashion blog posts affects their designing and selling process. When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, “Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business”. They also stated how in the past, they would have to wait three, four days to hear a review on their line, but now the feedback comes almost instant. When asked about how the blogs directly affect their own designs, they explained while they do read numerous blogs daily, they try to take each criticism (positive or negative) with a grain of salt, “We try not to obsess over it” stated McCollough.[4]
“Remember how in ‘The Devil Wears Prada’ the editor always wore a single white Hermes scarf as her signature piece? What’s your version of this? No matter how traditional or fashion forward you like to be, have a think about what pieces you really gravitate to and make it your signature style. And it doesn’t have to be a scarf. Consider bright colored shoes, men’s style watches, or classic shirts.” —Ms. Narain

Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured. 
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