1. Get a graphic designer’s help early on. Even if you purchase a wordpress theme and add your own logo, your web site can still look like crap. I’ve seen blurry logos and color-schemes that make me want to gouge my eyes out…from bloggers who think their site looks great. The more professional-looking your site, the more trust your readers will have in you.
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.
I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style.
What this style absolutely excludes is anything that’s official, taken from business looks or other subcultures. All the rest is welcome. Casual style is suitable for every woman with any type of figure, which is also very important. An example of this style can be an interesting top, some minimalistic shorts, a creative handbag, and a light scarf.
"Never underestimate the power of good accessories. Many a plain outfit has been saved by the addition of a scarf, belt, or piece of jewelry. I also recommend sticking to one focal point accessory. For example, if you're wearing a big statement necklace, keep your earrings small or skip them altogether." —Submitted by Christina Szirmai (via Facebook)
Tapping into '80s and '90s workout gear, the new wave of athleisure is going full-on throwback. Retro workout pieces weren't just spotted on Rihanna's Fenty x Puma Spring collection, but also at fashion houses like Gucci, Tod's, and Louis Vuitton, bringing the ultimate mashup of high fashion and the gym. For 2018, incorporate the pieces once reserved for old-school workout videos into your everyday wardrobe.
WHAT YOU CAN DO TODAY: The simplest change you can make is to start following stylish people on places like Instagram. It’ll give you a double whammy: It’ll expose you to great style and give you some inspiration, but it’ll also create an environment where dressing well is “normal”. Need some stylish Instagram recommendations? Check out this post I wrote about my favorite stylish Instagrams here.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.