As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
True style is really learning to take a look and make it all your own. Whether you add a personal accessory — like something vintage or ethnic — or you wear a look that's all your own (maybe you like to mix in '80s pieces with modern or you like to wear color-blocked looks everyday) finding your signature style is one of the most rewarding things about really loving fashion.
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.
"...It's hard to stay mad when there's so much beauty in the world. Sometimes I feel like I'm seeing it all at once, and it's too much, my heart fills up like a balloon that's about to burst...and then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can't feel anything but gratitude for every single moment of my stupid little life."
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
By the middle of winter it’s pretty inevitable that you’re going to start to feel some fatigue when it comes to putting on your boring old winter coat day after day. Add new life to your coat simply by belting it. Cinching your waist will make it seem almost like you have a brand new coat. The best news of all: This styling trick will work with just about any coat style—we’ve even seen some serious fashionistas belt puffer coats!
In the constantly growing landscape of fashion bloggers, it's an unfortunate fact that the younger crowd significantly outnumbers ladies of a certain age. It seems everywhere you look, it's nothing but beautiful 20-somethings showing off their style, and while there are certainly more of them, that doesn't make them any more relevant or valuable than their more mature counterparts. Fashion is universal, after all.
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
These are only a few marketing strategies to take into consideration. Ensure that you place a high value on social marketing because the imagery of a fashion blog works well on social media platforms. On top of that, social media and blogs account for 23% of internet users time spent online—and over 80% of all American’s frequent social media and blogs.
Also remember that the best way to a brand’s heart is through engagement. Brands and agencies want to work with bloggers who have engaged readers, because that ultimately means that your readers listen to you and trust what you have to say (and are more likely to purchase a product based on your recommendations). So all that networking you’ve been doing with your readers? It’ll pay off when it comes time to partner with brands.
"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes
About Blog Extra Petite is a fashion and lifestyle blog by Jean that provides styling ideas and shopping information. This blog also aims to share fashion suggestions and solutions for women who want to look stylish and feel confident at any height or size. Her style is still very office friendly most of the time, while also being very colourful and on-trend.
How to actually do it: Doubling up on patterns can help you come across as confident and chic—or as if you got dressed in the dark. Achieve the former by following these guidelines. Stick to a similar color family—and preferably the same background shade. Some pairings are like PB & J—they just work. "Polka dots with stripes or florals typically go well together," says Minkoff. The same holds for leopard print with a non-critter pattern or paisley with squares or checks. Near matches are a no-no. For example, says Vazquez, houndstooth and plaid are too similar to be simpatico. And two large-scale prints will compete for dominance—and give people a headache. Finish off the outfit with neutral accessories. Cautions Roe: "Don't add another color into the mix."
Less Really Is More: Indecent exposure isn't classy. Celebrity stylist Jen Rade, who has dressed many beauties including Angelina Jolie, told In Style that only one body part should be exposed at a time. If you're baring your decolletage, don't also show off your legs. Remember ladies, a little bit of mystery is alluring. Some things are better left to the imagination. Source: In Style
Consider this your ultimate guide to fashion blogging. We’ve enlisted the help of some of our favorites — from Tavi Gevinson to Chiara Ferragni and more — who have not only figured out how to make their love of fashion and style a true lifestyle, but also how to make money sharing what they love with all of us. Read on for all of their tips and tricks you need to know before starting a fashion blog yourself.