Also remember that the best way to a brand’s heart is through engagement. Brands and agencies want to work with bloggers who have engaged readers, because that ultimately means that your readers listen to you and trust what you have to say (and are more likely to purchase a product based on your recommendations). So all that networking you’ve been doing with your readers? It’ll pay off when it comes time to partner with brands.
Even if you don’t start your blog for the purpose of making money, it’s nice to know that fashion can be a very lucrative area. To start with, there are millions of people around the world looking for fashion and style information online, so your potential audience is enormous. Combine that with the fact that the fashion industry is quite lucrative, and you have a “perfect storm” for making money from something you love to do.
About Blog YesStyle.com is the first online retailer in Asia to globally distribute a wide range of lifestyle and fashion products from the region. On their blog you will find the true definition of Asian Fashion with their Street Photography section, and you will be charmed by the laissez-faire air of their Lifestyle columns. Want in on the BBcream craze? You can turn to their beauty vloggers for a flawless finish.
He wasn’t the only designer to incorporate artwork into the runway experience. At Loewe, Jonathan Anderson installed several rooms of artwork at Maison de l’Unesco for his show: There were woven baskets in some (by Joe Hogan, a finalist for this year's Loewe Craft Prize and one of its past winners), ceramics in others (by Ryoji Koie) and, in the room where I was seated, giant whirring brushes of the kind that you might otherwise find at a car wash (by Lara Favoretto) — after the show, security guards gleefully posed alongside them. And at Vivienne Westwood, Andreas Kronthaler went full circus. He worked with Bernhard Willhelm, who art directed the show; there were musclemen riding scooters and models riding skateboards and, as a centerpiece, an enormous paper sculpture by the London-based set designer Gary Card, who spent the show in the middle of it all, fixing and remolding it with a team of assistants wielding bottles of flame retardant. The cumulative effect — and how often can you say this at a fashion show — was a good time had by all. — MATTHEW SCHNEIER, deputy fashion critic and reporter, Styles
A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
About Blog Watch runway shows from the hottest fashion designers, scope the best dressed celebrities on the red carpet street style, discover the latest and greatest beauty products to maintain a healthy glow, and get a sneak peek at our celebrity cover shoots before they hit newsstands. ELLE magazine is your insider guide to fashion's most fabulous.
There are different ways to avoid calluses, which can really make your day difficult. Most of those problems come from high heels, right? Up until now, I’ve tried different kinds of methods, and the most effective one includes the freezer, believe it or not. If you fill a couple of freezer bags with water, place them in your shoes, and put them into your freezer to stay overnight, you’ll be able to see a huge difference in the morning.
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.
A content management system (CMS) is both the skeleton and shell for your blog. A CMS controls how your blog looks and what it does. CMSs usually spare you the trouble of learning complicated programming or design. Since you’re looking for a blogging platform that will also allow you to add and manage the content of your blog, your choice of CMS boils down to a few options such as WordPress, Joomla and Drupal.
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
Photo by @roseolm of #thecruciblebroadway opening night bow. I am so proud of and moved by everyone in this show, night after night, and thrilled for any audience member who gets to see what they've all brought to characters I thought I knew well enough from English class. My heart is very full right now!!! This was Thursday, 3/31, which is also the date of my first Style Rookie post 8 years ago. What a bizarre course of events. Thank you for following them, reading, watching--I hope you can catch this one too. ❤
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).
As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
About Blog Wendy finds inspiration in art, nature, culture, architecture, food, people, and music. And for her, fashion is a compilation of all that. Fashion is a vehicle for her to play with shapes and colors in order to uncover her personal style. Even though she is inspired by images she see on the runways, she is more captivated by images she see on the streets.
Less Really Is More: Indecent exposure isn't classy. Celebrity stylist Jen Rade, who has dressed many beauties including Angelina Jolie, told In Style that only one body part should be exposed at a time. If you're baring your decolletage, don't also show off your legs. Remember ladies, a little bit of mystery is alluring. Some things are better left to the imagination. Source: In Style
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
Beauty is connected with health more than you think. Taking care of your health starts with resting – no matter how many responsibilities you have during the day, you shouldn’t let them intervene with your sleep time. You’ve probably heard about something called beauty sleep, and you should know it isn’t a myth. So, invest in your beauty and health by encasing your bed with pure silk.
There aren’t many redeeming factors about living through really cold weather fashion wise, but it is the only time during the year that you can wear fur (or faux fur, of course). So just have fun with it! You can wear fur with just about anything to give your outfit an instant upgrade. Unvest in a statement fur topper, throw on a fur vest or stole over your winter coat, or find cool fur accent pieces like fur collars or even fur mittens to liven up your winter outfits.
WHAT YOU CAN DO TODAY: Go to a store that you would consider out of your budget. A place that might even be uncomfortably expensive for you. You don’t have to buy anything. Just walk around, touch the clothes. Maybe even try something on. Make mental note of how things fit, feel, and how you feel wearing it. Then go to a fast fashion shop like Zara or H&M and try similar items on. Make note of what’s different and what’s similar. Anything surprising?
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
Know Your Arch: Shoe shopping? Make sure you know your arch type. In an interview with the folks at The Fashion Spot, Erica Lynn Stanley, design director of ...me Too shoes, said the best way to determine your arch is to step on a piece of paper after wetting the bottom of your foot. You can determine whether you have a normal, flat or high arch by examining your wet footprint. If the middle part of your footprint doesn't show up, you have a high arch, but if you can see most of your footprint then you have a fairly flat arch. Your arch is normal if you see half of your wet footprint. Source:The Fashion Spot
Aside from the graphic design, ensure that you have a method of accessing images worthy of your fashion blog. To do this you may need to reach out to local designers and boutiques, as well as nationwide and global brands, to secure copyright free images. Just make sure you have the copyright permission of any photo you post on your blog. If you enjoy photography, you may opt to take your own photographs. In fact, many fashion bloggers use themselves as the main model sporting the fashions they blog about.
Designer Tanya Taylor, who recently expanded her range of elaborate floral frocks and smart blouses to include plus sizes, wants you to show your body off! “I believe in dressing for your body type, not hiding it,” she told Observer. That means going for a frock with a nipped-in waist or a skirt that emphasizes your curves. Concealing your frame under a billowing silhouette won’t do you any favors.
Fashion blogs first appeared in the blogosphere prior to 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.
Utah-based Christine Andrew is the blogger behind "Hello Fashion" and the founder of clothing line ILY Couture. She originally launched her blog to promote her clothing line, but it soon evolved into an online diary of her super-stylish IRL wardrobe and shopping finds. Today, Christine shares her creativity and love of fashion through her popular outfit posts, which include plenty of "how to style" tips that her fans love. Christine's sense of style blends feminine and sporty pieces, so you'll often see her grounding a more feminine, dressy look with sneakers or ankle boots. More »
This is where you should start – there’s no room for change if you don’t make it yourself. Open up your closet and take a good look at your clothes. You should ask yourself one simple question – if you were in a store right now, what items from your closet would you buy? It’s a very simple and quite efficient game you should play once in a while. If you want to stop spending hours in front of your closet, it needs to be neat and color coordinated – hoarding clothes always leads to a mess. All clothes you decide need to go shouldn’t be thrown away – donate them! That way, you’ll feel good about it.
"Well, really, our memories are all we have, and even those we think of as "real" are made up. Art can condense experience into something greater than reality, and it can also give us permission to do or think certain things that otherwise we’ve avoided or felt ashamed of. The imagination is where reality lives; it’s the instant lie of backwash from the prow of that boat that we think of as cutting the present moment, everything following it becoming less and less "factual" but no less real than what we think of as having actually occurred."