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If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
If someone offers you clothing, that’s great! But don’t be afraid to ask for payment anytime a brand wants a sponsored or promoted piece—promotional pieces should be treated like advertisements, even if they’re integrated into your everyday posts. Just like magazines earn money from their advertisers to stay in business, your blog will eventually have to earn money through sponsorships or promotions if it’s going to stay afloat.
Don't Pretend It Fits: We've all been there, standing in the dressing room and convincing ourselves that the button will magically stay closed when we get home (and then, of course, it doesn't). These are the times where we have to accept that our bodies have changed in one way or another, and buy clothes that fit. Because you know what happens to the clothes that don't fit (cue garbage bags being dropped off at Goodwill here).
Plus-size fashion blogger and beauty influencer Tanesha Awasthi shares her fabulous outfit inspirations, style advice, and makeup tutorials on the popular "Girl With Curves." As a little girl, Tanesha dreamed of being a designer or a stylist, and she channels her love for fashion into the charming outfits that she styles and posts on her blog. With a modern, sophisticated and ladylike style sensibility that blends Audrey Hepburn and Olivia Palermo (with a bit of occasional edge), Tanesha builds many of her looks starting with her favorite closet staples, a great pair of dark wash jeans, a tailored blazer and classic pointy toe pump. More »
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.