Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.
Rookie Yearbook Four, the print edition of our fourth year, comes out October 20: 352 pages of beautiful writing and art by young people, plus print-only contributions from people like Amandla Stenberg, Kiernan Shipka, Jazz Jennings, Dev Hynes of Blood Orange, Emma Roberts, Sarah Paulson, Charli XCX, DeJ Loaf, Ezra Koenig of Vampire Weekend, Florence Welch of Florence and the Machine, Donna Tartt, Shamir, Chloe of Kitten, Rashida Jones, Tracee Ellis Ross, Joy Williams, Hayley Williams of Paramore, Lorde, Tyler Ford, Ariana Grande, Edward Droste of Grizzly Bear, Solange, and Willow Smith. WHEW. See also: stickers, posters, a cut-out diorama and banner, ET CETERA FOREVER. I've never been able to choose a favorite Rookie Yearbook until now. It is our final one (senior year!) and I can't wait for Rookies THE WORLD OVER to see it. (Mr. Burns laugh, but in the name of good things like self-esteem and creativity.)
Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.

Take Care Of Your Undergarments: To extend the longevity of your bra and ensure a perfect fit each time, you'll need to take care of them properly. The experts at La Vie En Rose recommend you wash your bras by hand to ensure they lasts as long as possible. If you opt for machine washing, unhook your bra to prevent it from twisting and turning. You may also want to use a wash bag which will separate and protect your bras from the rest of your clothes. Make sure you select a delicate or permanent press cycle, and whatever you do, do not use detergent. It's way too harsh and will damage the cup, lace and elasticity of your bra. You might want to try using Forever New Fabric Wash. Air dry your bras by hanging them. Source: La Vie En Rose
If you also purchased this sweater recently - or already had one like it in your closet - here’s another way to wear it! In my first outfit, I paired it with jeans, sneakers and hot pink accessories. This look is so different it hardly feels like the same sweater, and gives you even more bang for your buck by making it work for occasions beyond weekend casual. It’s written all over my face - this is such a fun, colorful look!

“Don’t be intimidated by fashion! Fashion is supposed to be fun and happy, not to cause stress. The key to finding personal style is to list—yes, write them down—items that make you feel comfortable and confident and the things that make you feel uncomfortable or just not yourself. The latter group? Don’t wear them! Not matter how trendy they are.” —Mr. Hernandez
Kyrzayda Rodriguez is a full-time blogger and mom who is known for her signature haircut, fierce fashion sense and fit physique. Her fashion blog is where you can get inspired by her daily, effortlessly cool outfits. Kyrzayda has a fun, positive and passionate approach to life that shines through all of her style photos, and her fashion choices often include statement coats, over-sized sunglasses, shredded denim, a good amount of sparkle, and bold accessories that you'll want to borrow. More »
Proving once and for all that the minimal trend is over, this show season saw attendees embrace lashings of fabric. While this meant bold ruffles and oversized silhouettes, it also resulted in statement puff shoulders on both dresses and blouses. Simultaneously striking and stylish, these puff sleeves added a fun ’80s twist to modern outfits. Try the look yourself if you’re after a powerful and fashionable daytime style. Just be sure to keep the rest of your look subdued, so you don’t appear over-the-top.
As you grow your blog and build up a following you will have the opportunity to network with other fashion bloggers.  This not only let’s you meet new people with similar interests, but it also opens the door for publicity.  If you have a great blog and put in some time into networking with other fashion bloggers you can grow your blog readership and potentially become a fashion blogging celebrity!
Well, do you agree or disagree with me on this subject? I certainly have rather strong opinions on this, but it comes from years of seeing women unfortunately undermine themselves professionally by presenting themselves in a less than professional manner, stylishly speaking. So, as I mentioned, think of your outward aesthetic as an extension of your personal brand. Make the mark you want to leave when you come into contact with someone.
There are many quality fashion blogs, which unsurprisingly feature high-quality photographs of the latest fashion innovations.  Most fashion blogs are full of inspiration for those mornings you open your wardrobe door with your mind in a blank. They make an ideal place to begin your online research into what’s hot this year before you head off to purchase your own outfits. They can also provide you with ideas about what you can mix and match to create that perfect look.
Ready for a mind-blowing fashion hack? According to Lauren Edelstein, Style Director at Shopbop, all you need to do to determine whether or not a pair of jeans will fit is to wrap the waist around your neck — if the ends meet without overlapping (or stretching), they'll fit your waist. "The neck trick is one I was skeptical about, but it really works!"
This step can seal the success of your entire blogging venture. Some of the best domain names have been forged during the registration process! In case you can’t think of anything good out of the blue, take a minute or two to reflect. Then, simply type the name in the “new domain” box. If the name is already taken, Bluehost will generate a list of similar domain names. Take your pick and click “Next.”

9. Wear lipstick. Even if your smile is more like the pursed-lip grin of Mona Lisa until you get serious about whitening your teeth or finishing your dental work, a little color energizes your face and brings attention to what you say. And if you're dashing around doing errands or working from home, lipstick may be all you need to perk up the day. Be it a rich nude caramel, sheer sandy pink, rosy tan or go-for-it red, find your best shade and forget about trends.


Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
Utilitarian designs appeared in all the major fashion cities throughout this fashion month. Of course, one particular style stood out from the pack. Originally designed as a one-piece protective garment for manual labour, boiler suits are now as fashionable as they are functional. To rock the look for yourself, just pick the cut and colour that suits you best. These long-sleeved jumpsuits are available in a variety of fantastic styles. So, you won’t be short on choices.
Hope you had a wonderful Thanksgiving! Loved connecting with many of you on social about some of the best holiday sales and promotions over the weekend. I’m excited to share another awesome find today - this bird print skirt which is on final clearance. (Only two sizes left - eek!) I couldn’t resist a print that is a prime opportunity to pair red and pink together, and the fact that it’s a bird print? Icing on the cake!
A sloppily cuffed jean. An ill-fitting blazer. A dress that shows just a little too much to be referred to as "tastefully sheer." These are the things that fashion editors and stylists can spot from a million miles away. To those in the biz, the proper proportions of a crop top may be obvious, but for those seeing the trends in a magazine or online, it can be a little trickier to know exactly how to wear everything.
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
You hit up your friends for help. For example, when I did a site redesign a few year ago, I asked for help with the overall color and feel. I told them I’d do the work, I just needed their opinion. My friend helped me perfect the site’s color scheme and the feel of the layout. Also told me stuff like “that image needs to be sharper…don’t resize, save in the right format, etc.”
"Pick out your outfit the night before. I cannot tell you how many times I used to not bother, then be in a rush in the morning and just put on the first thing I could find in a hurry. That way you can pick something practical, stylish and feel great, rather than rushing and feeling like a hot mess all day! Plus it gives you time to pick out your accessories — which I had a habit of running out without when I would pick it out in the morning!" —Submitted byKrissie Gonzalez
If you also purchased this sweater recently - or already had one like it in your closet - here’s another way to wear it! In my first outfit, I paired it with jeans, sneakers and hot pink accessories. This look is so different it hardly feels like the same sweater, and gives you even more bang for your buck by making it work for occasions beyond weekend casual. It’s written all over my face - this is such a fun, colorful look!
"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes
A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.

On the flip side, this option is “free”, but is going to take more time on your end. Before you reach out to an expert for advice, make sure you do your homework. Experts are often busy people. Make sure you search if they answered the questions you want to ask before. Skim through their blogs, Twitter, check if they’ve been interviewed on a podcast or magazine. If you can’t find the answer you’re looking for, only then should you consider reaching out to them. For that, I highly recommend reading this post: “How to get the attention of your favorite expert”


Great Post, I chose to focus on the crowdfunding niche. It was a 2 billion dollar industry last year and is projected to be a 5 billion dollar industry this year. I recommend using Fiverr to use graphic designers for first time bloggers. I did use the logo designed for five dollars at the top of my site (bottom now) but stopped using it because it didn’t look good on mobile.
You check the app first thing after your alarm goes off in the morning, so why not let it influence your outfit for the day. “It shows me how a mix of women are dressing, from designers to stylists to influencers to my friends and which styles they’re actually wearing day to day,” said Taylor. Consider saving inspiring outfits into a “Collection” on your account, so you can easily access outfits you want to emulate. 

Don't Pretend It Fits: We've all been there, standing in the dressing room and convincing ourselves that the button will magically stay closed when we get home (and then, of course, it doesn't). These are the times where we have to accept that our bodies have changed in one way or another, and buy clothes that fit. Because you know what happens to the clothes that don't fit (cue garbage bags being dropped off at Goodwill here).
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty.
Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.

It’s Friday night and you’re searching through your wardrobe to put together the right outfit, but you just can’t seem to find anything that matches. Sound familiar? This is the kind of struggle all women have, but things don’t have to be too complicated. You can make your life a lot easier with some clever fashion tips that allow you look your best in any occasions. You can adjust your choices based on your personal style, body type and personality, but most of these tips will work for any of woman out there.
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
References: Zoltan Torey copes with blindness by reconstructing reality in his head. Wes Anderson called Moonrise Kingdom a "memory of a fantasy," and envisioned the whole "These Days" scene from The Royal Tenenbaums when he first heard the song, building the rest of the movie around that moment (I have no source for this, a friend told me, I'll choose to believe it's true). I also wrote a bit about this in relation to The Virgin Suicides here.
This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.
To play it safe, combine a neutral, like flax, with something bolder, like yellow. But think twice about pairing intense hues with black, which "can look dated," says designer Chris Benz. For something punchier, try two colors that are beside each other on the color wheel, such as coral and orange. Not sure where to begin? "Notice what colors you love and respond to in your decor," says Benz.
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
The four dresses I’m wearing in today’s post, and everything below is under $100. Nordstrom has something on a budget for everyone – no matter the color, shape, or size you are looking for, and no matter the occasion. Whether it’s sequins for New Year’s, red for Christmas, or pastels and prints for your next holiday parties and soirees – they’ve got it.
Tie-dye emerged as a fashion influencer favourite for summer 2018, and it's a look that was compounded on the catwalk. No longer solely the preserve of art teachers and ageing hippies, tie-dye has had a modern update, At Dior, the brand employed its meticulous craftsmanship to the process to create kaleidoscope versions, sometimes layering tie-dye over florals. Miuccia Prada went for a flouro approach, used to reflect a liberated woman. Stella McCartney's version came in blue and white boilersuits, T-shirts and combat trousers.
“If you have an hourglass body type, look for styles and fabrics that reduce bulk and showcase your waist. Tailored pieces and stretchy fabrics that hug and accentuate your frame will bring out the natural lines of your hourglass shape. Look for blended knit fabrics and slimming neckline styles such as v-necks and scoop necks. A simple wrap dress is the one go to piece a woman with an hourglass frame should have in her closet.” —Kristina Michniak, stylist and global apparel manager for Spreadshirt    Here’s how to dress to look ten pounds thinner.
About Blog The Blonde Salad is much more than a blog today , it's a real source of inspiration and style for millions people in Italy and around the world. Chiara Ferragni collaborates today with the major Fashion Houses, she appears in the most read magazines, she is the creative director of her shoe line which is entirely Made in Italy and she has been named by Business of Fashion as one of the most influential personalities.
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