Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.
Though it might vary from location to location, know when the photos are going to come out in the most striking way possible (whatever that might mean for your personal vibe). “Often the best hours for outfit photos are later in the afternoon,” says Chantal van Der Meijden. “I call them the ‘magic hours!’ When the sun is near the horizon and gives a soft hazy front light.”
5. Switch to black jeans. Black jeans sharpen your silhouette and add an urban edge. They look dressier than blues (even dark-blue washes) and can substitute for real pants. Worn monochromatically with a black T-shirt, sweater or jacket and black booties or loafers, it's a strategy that's polished and pulled together, but comfy. Pick up a pair of black velvet jeans for extra-effortless glam this year.
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.
What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can. They have this Motivation Engine, which most people lack, to keep them going.
Whether you’re getting married, or you’re simply attending a black-tie event, you’ll definitely spend a lot of time searching for the right outfit. In order to be efficient and be happy with your choice, you should go shopping with a proper hairstyle, makeup and shoes, so you can see the bigger picture. Also, don’t forget to put on some nice underwear – you don’t want to dismiss a dress that doesn’t look good on you because you haven’t paid attention to your panty line.

"Never underestimate the power of good accessories. Many a plain outfit has been saved by the addition of a scarf, belt, or piece of jewelry. I also recommend sticking to one focal point accessory. For example, if you're wearing a big statement necklace, keep your earrings small or skip them altogether." —Submitted by Christina Szirmai (via Facebook)


Leotards have long been linked with ballet dancers - a key inspiration for Dior this season, making a stretch maillot and skirt pairing perhaps inevitable. At Stella McCartney and Chanel, they were styled with wide-leg trousers, creating a fuss-free, streamlined silhouette. A similar look was seen at Balenciaga, where a neon leotard-cum-swimsuit was teamed with velvet trousers for an unexpected evening look.
There was basic black — this is fashion week, after all — and monochrome white (the new black?) on the runways of Paris, but some of the season’s most energetic looks put it all on the table, with graphic treatments of black and white. For the bravest and boldest among us, there are stripes (at Dries Van Noten), checkerboard checks (at Balenciaga) and bifurcated blocks of color (at Louis Vuitton): racing gear, even if only for the rat race. — M.S.
Dress For Women, Not For Men:The Man Repeller once told us that if women dressed for men, we'd all be wearing bodycon miniskirts and dresses. This is why we have to dress with other women in mind. It actually makes getting dressed easier when you're dressing for style, not for sex, and your confidence will shine through because you'll be more comfortable in what you're wearing.

“Don’t be intimidated by fashion! Fashion is supposed to be fun and happy, not to cause stress. The key to finding personal style is to list—yes, write them down—items that make you feel comfortable and confident and the things that make you feel uncomfortable or just not yourself. The latter group? Don’t wear them! Not matter how trendy they are.” —Mr. Hernandez
As you grow your blog and build up a following you will have the opportunity to network with other fashion bloggers.  This not only let’s you meet new people with similar interests, but it also opens the door for publicity.  If you have a great blog and put in some time into networking with other fashion bloggers you can grow your blog readership and potentially become a fashion blogging celebrity!
“Love sexy shoes but not interested in getting blisters and the pain? Use moleskin on your feet. I cut six strips before I go out and keep them in my purse. Then, the minute I start to feel any pressure in an area, I apply it and I avoid any issues. I haven’t suffered from blisters since college. Being unprepared in heels is a rookie maneuver!” —Ms. Lowe
“If you have an hourglass body type, look for styles and fabrics that reduce bulk and showcase your waist. Tailored pieces and stretchy fabrics that hug and accentuate your frame will bring out the natural lines of your hourglass shape. Look for blended knit fabrics and slimming neckline styles such as v-necks and scoop necks. A simple wrap dress is the one go to piece a woman with an hourglass frame should have in her closet.” —Kristina Michniak, stylist and global apparel manager for Spreadshirt    Here’s how to dress to look ten pounds thinner.
How to actually do it: Opt for a pure white, rather than ivory, which may skew dingy. “But since white has the potential to make your teeth look yellow in comparison, consider wearing a bold lipstick with a blue undertone, like fuchsia, so teeth appear brighter,” recommends Florence Thomas, the creative director for Thomas Pink. Not sure which cut is best for you? A button-up with darting at the waist or curved princess seams can create a feminine hourglass shape on anyone. Be sure the seams of the shoulders line up with your shoulders and that there is no pulling across the front or the back. “Anything else can be tailored,” says Thomas. To keep all-cotton shirts from discoloring, don't dry-clean them. Have them laundered and pressed, the same as men's shirts.
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect. 
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion. 

Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).


As a business woman, you likely are smart with how you spend your money. There are certainly ways to penny pinch, but your business wardrobe is not one of them. Though the cost may seem like a lot up front, in reality you’ll get a lot of bang for your buck. If the item is high-quality, you’ll be able to wear it many times over many years, making the cost per wear low.
Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).
I keep a list in the back of one of my journals called "Moments of Strange Magic." It contains events that were either (a) just really, really happy (jumping around to Beyoncé with friends) or (b) aesthetically cohesive and perfect and synesthetic (driving through the desert in a blue convertible to Nancy Sinatra's "Bang Bang" past a bunch of neon-sign motels and trailer parks). Each event is marked with a symbol indicating whether it took place in real life, a movie/TV show/book, or my imagination. Examples of some imagined (b) ones would be: sweaty teens in shiny pastels dancing in unison at a wood-paneled, tinsel-covered community-center room to "Snowqueen of Texas" by the Mamas and the Papas; a view from the side of a guy walking down a school hallway to Frank Ocean's "Forrest Gump," passing lockers painted in the 1970s and a ton of muted, rowdy students; a girl submerging her head into a tub of red hair dye to the chorus of St. Vincent's "Cheerleader."
It covers many aspects of men's fashion, from Menswear 101 to Outfit of the Day to Dressiquette. For instance, there are fascinating articles entitled “Braces or Belt, Never Both,” “Match Leather to Leather and Metal to Metal,” and “Dressiquette – Your socks should match your pants.” (Although your socks should match your pants, not your shoes, Sergio believes you only need to worry about this in formal situations – he prefers high-contrast brightly colored socks).
“Not enough people have heard of decision fatigue. Decision fatigue is the result of making too many decisions during the course of the day. All of these little decisions add up and actually drain the brain of decision-making power later on. So don’t waste your brainpower in the morning trying to get dressed. Instead get rid of things you can’t or don’t wear regularly and simplify your wardrobe to pieces you like. Keep your clothing simple, so you will have the energy to tackle life’s tougher problems.” —Dan Moyer Jr., stylist and national director of social media for Closet Factory   You should finally get rid of these articles of clothing and accessories in your closet.
About - A Denver girl, born and raised - I love sharing my knowledge of our adorable city with a passion for style and connecting people. I started Denver Darling as a fun way to share my experiences with fashion, food, and fun with friends. I live in the Lohi neighborhood of Denver with my husband, Jonny, and our golden retriever Downtown Charlie Brown.
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 
Much like suiting, the trench is not going anywhere anytime soon. The closet staple got an update for spring especially at Burberry, where newly installed creative director Riccardo Tisci presented many variations on the classic coat. A favorite (and a much-Instagrammed version!) was a beige trench coated in pearls and feathers. At Max Mara, Givenchy, and Valentino, the classic coat also made an appearance.
Dylan Suarez of Color Me Nana stresses the importance of your reader-base. “Keep a conversation going with other bloggers out there,” she suggests. “Click on the comments on the blogs you like and research new people in the community you don’t know,” adding, “If you like the content, leave a comment! Or send an email. It’s all a domino effect. Blogging is very much built on community and conversation, so that has to be the main focus.”
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
Many of her posts are highly visual – showcasing the same types of images usually shared on Instagram. This is particularly relevant in her OOTD (Outfit of the Day) category. She shares luscious photos of her day, detailing everything she wears. Kyrzayda provides links to where you can buy what you like. Her followers apparently like to share her OOTD. There are always plenty of comments from her fans giving her opinion on the outfits.
Where do these episodes come from? A past life? An innate discontentment with everything life already offers, combined with a form of voluntary synesthesia developed from an adolescence of perpetual loneliness manifesting itself in movie marathons and an inconvenient impulse to pay attention to every visual and auditory detail of every situation as an escape from the social interaction at hand?
Donate Clothes You'll Never Wear: Stop hoarding. If you haven't worn it recently, then you probably never will. To help decide if you should toss it or not, the experts at Apartment Therapy suggest you answer the following questions: Do you like cut, fabric and colour? Are you comfortable wearing it? Does it fit you now (no, not if you lose 3 inches off your waist in the next month)? Can any damages like stains or holes be fixed? Do you have more than one place to wear it? Can it be combined with other articles of clothing in your closet? When was the last time you wore it (if it's been over a year, nix it)? Source: Apartment Therapy
Consider this your ultimate guide to fashion blogging. We’ve enlisted the help of some of our favorites — from Tavi Gevinson to Chiara Ferragni and more — who have not only figured out how to make their love of fashion and style a true lifestyle, but also how to make money sharing what they love with all of us. Read on for all of their tips and tricks you need to know before starting a fashion blog yourself.
“Love sexy shoes but not interested in getting blisters and the pain? Use moleskin on your feet. I cut six strips before I go out and keep them in my purse. Then, the minute I start to feel any pressure in an area, I apply it and I avoid any issues. I haven’t suffered from blisters since college. Being unprepared in heels is a rookie maneuver!” —Ms. Lowe
Whether you’re getting married, or you’re simply attending a black-tie event, you’ll definitely spend a lot of time searching for the right outfit. In order to be efficient and be happy with your choice, you should go shopping with a proper hairstyle, makeup and shoes, so you can see the bigger picture. Also, don’t forget to put on some nice underwear – you don’t want to dismiss a dress that doesn’t look good on you because you haven’t paid attention to your panty line.

I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style.

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