Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.
During the 2011 New York City Fashion Week, top-tier fashion designers, Lazaro Hernandez and Jack McCollough (owners and designers of Proenza Schouler), took the time out of their ‘hectic schedules’ during fashion week to help promote the work of fashion bloggers. The two were interviewed by Imran Amed, founder and editor of The Business of Fashion website. In the 5:15 minute long interview, the two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry as a whole, and how fashion blog posts affects their designing and selling process. When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, “Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business”. They also stated how in the past, they would have to wait three, four days to hear a review on their line, but now the feedback comes almost instant. When asked about how the blogs directly affect their own designs, they explained while they do read numerous blogs daily, they try to take each criticism (positive or negative) with a grain of salt, “We try not to obsess over it” stated McCollough.[4]
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 

Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.


WHAT YOU CAN DO TODAY: Go to a store that you would consider out of your budget. A place that might even be uncomfortably expensive for you. You don’t have to buy anything. Just walk around, touch the clothes. Maybe even try something on. Make mental note of how things fit, feel, and how you feel wearing it. Then go to a fast fashion shop like Zara or H&M and try similar items on. Make note of what’s different and what’s similar. Anything surprising?
I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style.
Donate Clothes You'll Never Wear: Stop hoarding. If you haven't worn it recently, then you probably never will. To help decide if you should toss it or not, the experts at Apartment Therapy suggest you answer the following questions: Do you like cut, fabric and colour? Are you comfortable wearing it? Does it fit you now (no, not if you lose 3 inches off your waist in the next month)? Can any damages like stains or holes be fixed? Do you have more than one place to wear it? Can it be combined with other articles of clothing in your closet? When was the last time you wore it (if it's been over a year, nix it)? Source: Apartment Therapy
Accessorizing is what actually gives an outfit a personal touch. The way you accessorize is an important part of your style. Most of garments in your color are probably (and should be) in neutral colors, so you can combine them when you find it suitable. So, when you’re purchasing accessories, you should be free to get them in wild colors. Also, don’t be afraid to clash together different materials, like edgy chains with pears and feathers, perhaps. An interesting addition to accessorizing somehow everyone tends to forget are buttons – try switching a set from your garment with the one you choose. It doesn’t require any special sewing skills, and it fits any kind of budget. You should know that accessorizing rounds out an outfit, so try to find time to put on a couple of items.
This style is practically impossible to imagine without our fave denim pieces. The reason is that denim is practical and comfortable. For instance, you can put on skinny jeans with a short tunic or a light blouse with romantic flare design, of course, not forgetting about the fact that this style doesn’t absolutely bear glamorous details like beads, glitter, or rhinestones.
Sunday was the five-year anniversary of this here blob, which I've neglected in the past months in the interest of Rookie, high school, friends, sleep, and other things. Aside from that, I don't feel like I have much to say, or rather, I prefer now to say it in private. My most recent journal is my favorite thing I've ever made, and nobody will ever see it.
If you also purchased this sweater recently - or already had one like it in your closet - here’s another way to wear it! In my first outfit, I paired it with jeans, sneakers and hot pink accessories. This look is so different it hardly feels like the same sweater, and gives you even more bang for your buck by making it work for occasions beyond weekend casual. It’s written all over my face - this is such a fun, colorful look!
“A great trick to finding deals on high-end clothing is to make friends with the sales people at your favorite stores. Ask them when they get new arrivals in and when special sales start. If they say 10 a.m. on Monday, then you know what to do—you call in sick at work that day.” —Sam Russell, stylist and host of HLN’s Giving Closet    These are the secrets your salesperson won’t tell you.
Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:

“Whenever you think something looks good but you think you couldn’t pull it off, take it to the dressing room and try it on. Some of my most successful styling jobs started with a client saying to me ‘forget it, it’s not my cut, or color, or length’ only for them to end up loving it after they tried it on. What do you have to lose?” Mr. Hernandez     Watch out for these dressing room mistakes it’s time to stop making.


There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
Prepare to clear out your closet, secure some emergency shopping funds and get ready to embark on a true sartorial adventure. Whether you intend on making this the year you stop wearing head-to-toe black or the moment when you finally stop guilting yourself for buying a pair of rather impractical stilettos, there’s no reason not to get out of your comfort zone in 2018.
Just as we’re settling into the fall groove of checks and plaids, the Spring 2019 season has officially come to a close. And while there were a few overarching ideas to the season, there is truly a trend or a must-have item for everyone. One idea that seemed to resonate with many designers (and showgoers) was that of escapism. At Chloé, Loewe, and Paco Rabanne, the Spring 2019 girl has run off to Ibiza, where she is wearing patchwork textures and layers and using seashells and found objects as jewelry. It's the type of girl who always packs a favorite crochet dress or tie-dye T-shirt that she will throw over her maillot before heading to the beach. On the opposite end of the spectrum, we're seeing all-out '80s, an idea rooted more in the city streets and Hollywood. Eighties acid-washed denim, especially at Proenza Schouler, has officially made its comeback, as have graphic-art prints, as seen at Louis Vuitton. Animal prints are still having a major moment, as are feathers and fringe, which first made a big splash last spring. And while many are still lamenting the loss of Phoebe Philo's Céline, many labels are stepping up to fill in the void. Great suiting appeared all over the runways, including at brands where we are used to seeing more feminine pieces. The classic trench, a signature for minimalists and Philo-philes, is still a runway mainstay, and we saw many clever iterations at Riccardo Tisci's Burberry debut. But aside from a trench or a suit, the item to buy this spring is a pair of shorts. While many street-style stars got a head start on the bike-short revival we saw at Fendi, capri-length tailored shorts, as well as cargo shorts, are clearly the new skirt. For all of Spring 2019's best fashion trends, scroll below.
"Pick out your outfit the night before. I cannot tell you how many times I used to not bother, then be in a rush in the morning and just put on the first thing I could find in a hurry. That way you can pick something practical, stylish and feel great, rather than rushing and feeling like a hot mess all day! Plus it gives you time to pick out your accessories — which I had a habit of running out without when I would pick it out in the morning!" —Submitted byKrissie Gonzalez
Think quality over quantity. When shopping, pay attention to the materials and craftsmanship of the garments you purchase. Then once you buy quality items, take proper care of them. Have them tailored, have them professionally cleaned regularly as needed, hang them on velvet hangers (just say no to wire hangers!), take your shoes to a cobbler when they need to be polished or resoled. Basic care will go a long way in extending the life of your clothes and shoes!
These are only a few marketing strategies to take into consideration. Ensure that you place a high value on social marketing because the imagery of a fashion blog works well on social media platforms. On top of that, social media and blogs account for 23% of internet users time spent online—and over 80% of all American’s frequent social media and blogs.
In the constantly growing landscape of fashion bloggers, it's an unfortunate fact that the younger crowd significantly outnumbers ladies of a certain age. It seems everywhere you look, it's nothing but beautiful 20-somethings showing off their style, and while there are certainly more of them, that doesn't make them any more relevant or valuable than their more mature counterparts. Fashion is universal, after all.
"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes
This is where you should start – there’s no room for change if you don’t make it yourself. Open up your closet and take a good look at your clothes. You should ask yourself one simple question – if you were in a store right now, what items from your closet would you buy? It’s a very simple and quite efficient game you should play once in a while. If you want to stop spending hours in front of your closet, it needs to be neat and color coordinated – hoarding clothes always leads to a mess. All clothes you decide need to go shouldn’t be thrown away – donate them! That way, you’ll feel good about it. 

Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
Dress Your Age: Janice Dickinson doesn't look 57, but she is. We're not going to lie, she looks great, but let's face it, it's a tad tacky when 50-somethings try sporting an outfit you'd normally find on 20-somethings — and vice versa. However, tinsel town allows celebrities more leeway than the real world does for us ordinary folk. As a rule of thumb, stick to age appropriate attire.
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.

The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 

Devoting this much time to your closet is unnecessary if you don’t take care of all those clothes you’ve carefully chosen. One quality iron, a nice detergent and a couple of seconds you should devote to checking the instructions on a garment is all it takes, so don’t be lazy. There is something for everyone on this list, and the truth of the matter is that mastering some fashion basics will allow you to develop and polish up a unique style that suits you very well and let’s you stand out, but has a universally aesthetic quality to it at the same time.
Everything is now a matter of life and death. Math homework: NOT A PRIORITY WHEN THE END COULD BE RIGHT AROUND THE CORNER. Cleaning my room: IS THIS REALLY HOW I WANT TO SPEND MY LAST HOURS ON EARTH WHEN I COULD GET HIT BY A CAR TOMORROW? Etc. The habit that blog-keeping instilled in me of compulsively archiving every single thing only worsens. If I get behind in my journal, I spend hours wondering where to even start. I can't pay attention in class, only make scattered notes where there should be a timeline of the Industrial Revolution, listing all the details I need to get down properly as soon as I have time: The music we listened to in Claire's room, the old man I saw on my way to school, the view from my boyfriend's car when we sat in a 7-Eleven parking lot watching people walk in and trying to predict their purchases, along with a record of what each person looked like and what they bought. My hands tremble, relaxing only once everything has been sufficiently documented, each memory in my grasp, as if by putting them down on paper, I can make them last forever.
Hedi Slimane's debut Celine show may have been divisive, but there are few designers that make tailoring so desirable. Scrap evening dresses in favour of a tuxedo, a chic, nonchalant alternative, and a look favoured not only by Slimane, but also Giambattista Valli who went for crisp white and at Givenchy in the form of tuxedo dresses - a style already worn by the Duchess of Sussex. Alexander McQueen created a keyhole tux to reveal a hint of skin and Hermès showcased versions with missing buttons.
The OG fashion blogger and best friend of Fashion Toast's Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of "America's Next Top Model."

Women’s fashion week, men’s fashion week — for a few shows, it was everybody’s fashion week, an acknowledgment that the orthodoxies surrounding gender are, at least in certain corners of the world, eroding as we speak. At Maison Margiela, there were bows on boys and suits on girls, and videos of models proclaiming that breaking rules was “My Mutiny.” (It turned out that Mutiny is the name of Margiela’s new fragrance, and that social movements are as co-optable for profit as anything else. Buyer beware.) But there was a genuine sense of play at upstart shows like Luar and Vaquera in New York and the newly rebranded Courrèges in Paris, a refreshing agnosticism about who could (and would) wear what. Who wears the pants? We does! — M.S.

Rookie Yearbook Two is out! It is the print edition of our best content from our second year as a website and I am crazy proud of it. This one was a real labor of love -- I flew to Montreal twice to work with Drawn & Quarterly in person, and what you see in these pages came from two suitcases full of my clothes, trinkets, jewelry, cut-outs, record covers, journals, et cetera times infinity. It is so hugely satisfying to have put our contributors' amazing work into a tangible form, exhaustively designed and obsessively detailed. There are also a bunch of extras you can't get on our site: letters to our readers from Judy Blume and Mindy Kaling, an interview with Mindy by Lena Dunham, pages from Grimes' sketchbook, and enough stickers to make you swoon. Here are two videos of tiny previews of my favorite spreads, and two reviews that made me feel like, cool, yes, we put this out into the world and other people feel the way we do. More important than what a buncha fancy GROWN-UPS think, though, is that our readers like it, so thank you to anyone who's come to any of the events on our book tour and shown the love. I'm rubber, you're glue, your enthusiasm bounces off me and sticks 2 u.


Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)
Accidents happen, you can’t argue with that. No matter how careful you are, something will get spilled when you least expected it. So, have a spare clothing item nearby at all times possible. Start by taking something to your office, like perhaps a white button-down shirt, which is a classic, and it will probably be able to fit in your outfit. Believe it or not, most woman don’t have the right white shirt – it’s the same story like the one with bras, so look for a second opinion when purchasing one.

Founder of Independent Fashion Blogger (IFB), Jennine Jacob, stated how thrilled she was to get the validation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has an incredible impact on the fashion world. Imran Amed stated that there will always be designers and editors that will never fully wrap their head on the huge impact fashion blogging and social media has on the industry, but on the other side of the spectrum, there are numerous designers, editors, branders and writers that do understand and are “coming on board”. He also states that this is a fairly new phenomenon that will take time for fashion world to reap the full benefits.[4]
Speaking of rules, we should mentioned those regarding showing skin. It’s pretty simple – show one body part at a time. So if you’re showing your cleavage, pay attention you’re not combining that with miniskirts, and the other way around. Looking and feeling attractive shouldn’t be based on how naked you are. A little bit of mystery is always a nice touch.
WHAT YOU CAN DO TODAY: Go to a store that you would consider out of your budget. A place that might even be uncomfortably expensive for you. You don’t have to buy anything. Just walk around, touch the clothes. Maybe even try something on. Make mental note of how things fit, feel, and how you feel wearing it. Then go to a fast fashion shop like Zara or H&M and try similar items on. Make note of what’s different and what’s similar. Anything surprising?

Things were balmier in Milan, when Missoni held its 65th anniversary show on a rooftop, though the wind did pick up enough to make it hard for musical guest star Michael Nyman to turn the pages of his sheet music. And in Paris, everyone got downright lucky: Hermès staged its show at the Hippodrome de Longchamp where the horse track was obscured by a giant runway-long mirror angled up to reflect the clouds drifting across a soft blue sky; Sonia Rykiel unveiled a collection at night in a pedestrian thoroughfare in the Sixth Arrondissement of Paris, a.k.a. the newly christened Allée Sonia Rykiel (the first street ever named after a designer in the city); and Marine Serre’s latest looks traversed an elevated walkway overlooking endless railroad tracks. There were more, but you get where we’re going. — V.F.
There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.
Kyrzayda Rodriguez is a full-time blogger and mom who is known for her signature haircut, fierce fashion sense and fit physique. Her fashion blog is where you can get inspired by her daily, effortlessly cool outfits. Kyrzayda has a fun, positive and passionate approach to life that shines through all of her style photos, and her fashion choices often include statement coats, over-sized sunglasses, shredded denim, a good amount of sparkle, and bold accessories that you'll want to borrow. More »

7. Wear bangs. Whether straight and full, long and feathery or sideswept, a fringe is a game changer. Bangs camouflage three things: the vertical creases between the eyes that create an angry look; forehead creases that make you appear stressed; and thin and skimpy brows that require extra makeup. Full bangs give your face definition, create the illusion of higher cheekbones and draw attention to the eyes. Sideswept bangs hide a receding hairline, make hair look fuller and blend in easily.  

A less strict style, which can also be used for business looks, combining the details of elegant and everyday styles is smart-casual. Giorgio Armani is believed to be the founder of this style, having shown the ways on how to add weightlessness and effortlessness to business looks. Other characteristic features of this style are the garments like comfy jumpers toping strict shirts with the unbuttoned top, etc. You can also cuff the sleeves and use a variety of accessories for complementing the looks including scarfs, earrings, or anything else, not being afraid of opting for bold color and design solutions. 
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