With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
Think quality over quantity. When shopping, pay attention to the materials and craftsmanship of the garments you purchase. Then once you buy quality items, take proper care of them. Have them tailored, have them professionally cleaned regularly as needed, hang them on velvet hangers (just say no to wire hangers!), take your shoes to a cobbler when they need to be polished or resoled. Basic care will go a long way in extending the life of your clothes and shoes!
There's a certain kind of woman who appears effortlessly styled wherever she goes. We've come to know this woman as the fashion girl — the type who just gets outfit proportions, layering tricks, and how to pull off the trend of the moment. Sure, her styling prowess can be downright irritating — how does she always make it seem so easy? — but it can also be incredibly enlightening.
“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
“For men and women, jewelry is the defining path for creating your own look and vibe. Research designers that are new and untapped (they exist in just about every city these days), and with Etsy and the internet, you have really no excuses. And don’t forget the supportive accessories. I don’t just mean investing in a nice watch and handbag. Ditch the old umbrella and cheap shades and upgrade already!” —Mr. Russell