Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.
As you grow your blog and build up a following you will have the opportunity to network with other fashion bloggers.  This not only let’s you meet new people with similar interests, but it also opens the door for publicity.  If you have a great blog and put in some time into networking with other fashion bloggers you can grow your blog readership and potentially become a fashion blogging celebrity!
The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.

True style is really learning to take a look and make it all your own. Whether you add a personal accessory — like something vintage or ethnic — or you wear a look that's all your own (maybe you like to mix in '80s pieces with modern or you like to wear color-blocked looks everyday) finding your signature style is one of the most rewarding things about really loving fashion.
Hope you had a wonderful Thanksgiving! Loved connecting with many of you on social about some of the best holiday sales and promotions over the weekend. I’m excited to share another awesome find today - this bird print skirt which is on final clearance. (Only two sizes left - eek!) I couldn’t resist a print that is a prime opportunity to pair red and pink together, and the fact that it’s a bird print? Icing on the cake!
This style is practically impossible to imagine without our fave denim pieces. The reason is that denim is practical and comfortable. For instance, you can put on skinny jeans with a short tunic or a light blouse with romantic flare design, of course, not forgetting about the fact that this style doesn’t absolutely bear glamorous details like beads, glitter, or rhinestones.
“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  
The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
About Blog Welcome to StyleMeSamira, a visual diary created to share a daily dose of my life, style, & everything in between! I wanted a place where I could offer my knowledge & ability to show women that they don’t have to be a size 2 to be chic. Learning what works best for your body type & of course how to wear it more than once. Being Fashionable is just as much about confidence as it is about style.
7. Wear bangs. Whether straight and full, long and feathery or sideswept, a fringe is a game changer. Bangs camouflage three things: the vertical creases between the eyes that create an angry look; forehead creases that make you appear stressed; and thin and skimpy brows that require extra makeup. Full bangs give your face definition, create the illusion of higher cheekbones and draw attention to the eyes. Sideswept bangs hide a receding hairline, make hair look fuller and blend in easily.  
Plugins are a very important part of the WordPress experience. They serve diverse purposes, but they have one thing in common: they make your blog look and function better! Whether they add a new feature (e.g. subtitles for your posts, or social buttons on your pictures), or a new functionality (e.g. a contact form), or just make your blog simply smashing (e.g. a rotating slideshow, a pop-up window, or a subscription reminder), they all work together to enhance the way your fashion blog looks and works.
"…All of a sudden they'll get really good, and then I just start out there, frantically trying to collect as many as I can. One of the things I like to think about is, here I am, with my little piece of cardboard, in the middle of a continent where it's snowing all the time, and so I'm catching some incredibly small number of these things for a brief period, and getting some really cool pictures. So you kind of wonder, what else is out there? What are you missing? I mean, imagine just all the beautiful little works of art that are just falling down, totally unnoticed, and then they just disappear. Stuff that is far prettier than the pictures I have. 'Cause they're out there, you know they're out there. Statistically, they're out there, so you know, there's just an awful lot of really gorgeous things, that are just totally ephemeral and you'll never see them. And they're falling constantly. You sorta wanna just stop the world and go look at them."

“Don’t go out and purchase all the latest trends if they are not flattering or don’t go with your personal style. Your style is about taking what is out there and combining it in unique ways that express who you are. It is not about being a clone and looking like everyone else. So don’t take the rules too seriously.” —Diane Pollack, a personal style curator and wardrobe consultant in NYC   Learn some secrets you never knew about your own clothes.
Purse Essentials: A purse isn't just a fashion statement. It's main purpose is functional. You carry it around wherever you go so it needs to contain some essentials: your wallet, a pen, pain killers, hand sanitizer, tissues, make-up essentials (we personally won't leave the house without lip stick and/or lip balm), hand cream, gum or breath mints, tampons or maxi pads (no one wants to be caught off guard during that time of the month), and for those of you who spend lengthy bouts talking, texting or gaming, bring your phone charger along.
“Remember how in ‘The Devil Wears Prada’ the editor always wore a single white Hermes scarf as her signature piece? What’s your version of this? No matter how traditional or fashion forward you like to be, have a think about what pieces you really gravitate to and make it your signature style. And it doesn’t have to be a scarf. Consider bright colored shoes, men’s style watches, or classic shirts.” —Ms. Narain
A handbag is one of the most versatile and important accessories that a woman can own. There’s no such thing as “one too many” when it comes to bags and purses, but pay attention to what type is the best for you. Sure, you’ll need different ones for different occasions,so your should at least have three different kinds for starters – small, medium and large. From styles traditionally considered masculine to typical high end women’s handbags, there is nothing you can’t combine with the right clothes depending on the occasion. After that, you should concentrate on the type you use the most, which is also the type which will get worn out the fastest. That is why you should have more of them – if you switch them regularly, they will last longer.

Wow, Ramsay, thank you again. This is massive! I always have my domain for 5 years and I just parked it. And because I have always pushed back on making it big, I never really paid for webhosting. It has always been with blogspot (I know!) Reading this makes me realize I had 5 years trying to find my voice as a blogger, 5 years of finding that voice and 5 years of, well, maybe wasting my time when I could’ve done a lot better. So thank you, this is like a wake up call.
“Trust your gut, because sometimes friends give you the worst advice. If you don’t think your friend has the exact same style as you do, don’t shop with them,” warned Jennifer Fisher. The jeweler to the stars can usually be found shopping alone—both in stores or online—so she can clearly focus on what really works with her wardrobe and what she actually wants to buy.

WHAT YOU CAN DO TODAY: Go to a store that you would consider out of your budget. A place that might even be uncomfortably expensive for you. You don’t have to buy anything. Just walk around, touch the clothes. Maybe even try something on. Make mental note of how things fit, feel, and how you feel wearing it. Then go to a fast fashion shop like Zara or H&M and try similar items on. Make note of what’s different and what’s similar. Anything surprising?
“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
About Blog My name is Bisma from New York and the Author and Editor of this blog. I love everything related to beauty and fashion and my blog is just a mean to share my way of style with the world. My blog is all about Fashion and Beauty. You will find product reviews on makeup, skincare and occasional hair/body care products along with the outfit posts, latest fashion trends and news. 

“Are you a boho gal who loves kale salads, yoga sessions, and beaded jewelry? Or are you a preppy woman, who loves anything from Kate Spade and has a penchant for stripes? Ask yourself what image you want to project, and how you would want people to describe you based on first impressions. The truth is they are already thinking something about you when they meet you so make sure it’s what you want!” —Christina-Lauren Pollack, fashion expert and Editor of Inspirations & Celebrations     Next, check out these styling tricks that can help you revamp your wardrobe in a weekend.
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.

Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.


7. Wear bangs. Whether straight and full, long and feathery or sideswept, a fringe is a game changer. Bangs camouflage three things: the vertical creases between the eyes that create an angry look; forehead creases that make you appear stressed; and thin and skimpy brows that require extra makeup. Full bangs give your face definition, create the illusion of higher cheekbones and draw attention to the eyes. Sideswept bangs hide a receding hairline, make hair look fuller and blend in easily.  
Learn To Pack Lightly: Packing lightly is an art. Unless you're walking a runway in Milan, you won't need more than just a few key ensembles. The folks over at Apartment Therapy stick to this rule-of-thumb: If you're going away for one week, pack three bottoms and 3 shirts per bottom. For two weeks pack five bottoms. For every dress you pack, you can lose a shirt and a bottom.
By starting a fashion blog not only do you get to share photos, videos, and write about fashion, but you get to connect with other people who share your interests. Communication is at the heart of blogging, so readers may leave comments on your posts.  By responding to their comments you can build a sense of community on your blog, will which will allow to develop relationships and learn what types of things your readers would like for you to post about.
After a massive change of direction in life, just a few weeks ago, I launched a fashion blog (of sorts) after a career of copywriting. Being new to photography (SO much to learn) and writing predominantly how-to posts is certainly time consuming, and for now, I’m just sticking with weekly posts so I can keep the quality high. I spent just as long putting together my about page.
One of the new season's most feminine trends came by way of bows. Losing its prissy connotations, they came in vibrant red at Valentino, and in sorbet shades at Emilia Wickstead and Erdem. They were particularly pervasive at London Fashion Week, where they adorned the backs of dresses at Wickstead, Preen and Delpozo. If following suit feels too saccharine, then tailor a polished ponytail with a bow instead like on the Emilia Wickstead catwalk, a look that's has already inspired Poppy Delevingne.
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).
What this style absolutely excludes is anything that’s official, taken from business looks or other subcultures. All the rest is welcome. Casual style is suitable for every woman with any type of figure, which is also very important. An example of this style can be an interesting top, some minimalistic shorts, a creative handbag, and a light scarf.
Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.
6. Get a new everyday hobo bag. Just say no to achy neck and shoulders, small ladylike handbags (even ones with a designer logo), heavy satchels with a zillion pockets and buckles, or changing bags day to day. Treat yourself to a medium-sized hobo of soft natural leather that's flexible enough to hold all your items — even your iPad, smartphone and Kindle — yet snuggles on your shoulder and under your arm for security in crowds, elevators and airports. It sits easily on your lap at movies, and has a full-zipper closure, inner pockets and at least one outer pocket for keys and mints.
Wow, Ramsay, thank you again. This is massive! I always have my domain for 5 years and I just parked it. And because I have always pushed back on making it big, I never really paid for webhosting. It has always been with blogspot (I know!) Reading this makes me realize I had 5 years trying to find my voice as a blogger, 5 years of finding that voice and 5 years of, well, maybe wasting my time when I could’ve done a lot better. So thank you, this is like a wake up call.
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 
On the flip side, this option is “free”, but is going to take more time on your end. Before you reach out to an expert for advice, make sure you do your homework. Experts are often busy people. Make sure you search if they answered the questions you want to ask before. Skim through their blogs, Twitter, check if they’ve been interviewed on a podcast or magazine. If you can’t find the answer you’re looking for, only then should you consider reaching out to them. For that, I highly recommend reading this post: “How to get the attention of your favorite expert” 

A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles
“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim    Learn some more ways you can use clothing to influence your mood.
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
"Never underestimate the power of one or two accessories on a simple outfit. For example, a cute tee with a high-waisted skirt (of moderate length) and tights with your favorite boots, pretty cute. But add a watch and a conversation-starter necklace and it instantly makes you look more polished and put together. That's my staple outfit for work." —Submitted by Rachel Davis (via Facebook)
Don't Pretend It Fits: We've all been there, standing in the dressing room and convincing ourselves that the button will magically stay closed when we get home (and then, of course, it doesn't). These are the times where we have to accept that our bodies have changed in one way or another, and buy clothes that fit. Because you know what happens to the clothes that don't fit (cue garbage bags being dropped off at Goodwill here).
Other recent developments: I was on the cover of magnificent, ad-free The Great Discontent, as well as New York Magazine and Nylon. This is Our Youth playwright Kenneth Lonergan wrote something about me for Vanity Fair, and Annie Leibovitz took the accompanying photo in the same backyard where I used to take pictures every day after school for this blog. Here I am babbling on about all this lunacy:
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