Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
“Don’t be intimidated by fashion! Fashion is supposed to be fun and happy, not to cause stress. The key to finding personal style is to list—yes, write them down—items that make you feel comfortable and confident and the things that make you feel uncomfortable or just not yourself. The latter group? Don’t wear them! Not matter how trendy they are.” —Mr. Hernandez
The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.

On the flip side, this option is “free”, but is going to take more time on your end. Before you reach out to an expert for advice, make sure you do your homework. Experts are often busy people. Make sure you search if they answered the questions you want to ask before. Skim through their blogs, Twitter, check if they’ve been interviewed on a podcast or magazine. If you can’t find the answer you’re looking for, only then should you consider reaching out to them. For that, I highly recommend reading this post: “How to get the attention of your favorite expert”


The ‘80s have been back for quite a few seasons now, but there seems to be no stopping this trend. In past seasons, designers have referenced the decade’s big shoulders and glam hues. This season, many designers brought in acid-washed denim. The trend kicked off in New York, with Proenza Schouler sending out a bevy of almost whitewashed denim dresses, trousers, and jackets, and culminated in Paris, where Chanel, Dior, and Stella McCartney jumped on board.
There is much to consider before you begin writing your fashion blog, and next on the list is making it look amazing. Fashion is all about appearance, so it is essential that you make your blog look amazing. Whether you select a template from WordPress, or have you website custom designed—it must have a clean, crisp, modern, and stylish appearance. Also ensure that your website is responsive (aka mobile friendly), since fashionistas want to be able to browse their favorite fashions while on the go.
It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!  

WHAT YOU CAN DO TODAY: The simplest change you can make is to start following stylish people on places like Instagram. It’ll give you a double whammy: It’ll expose you to great style and give you some inspiration, but it’ll also create an environment where dressing well is “normal”. Need some stylish Instagram recommendations? Check out this post I wrote about my favorite stylish Instagrams here.
8. Find your new perfect bra. Get fitted for the breasts you have now — not the 34B you think you are (and were in college). Head straight for the lingerie section of a department store or find the perfect size by following an online quiz at ThirdLove.  Weight changes, gravity and fitness routine (or lack of) affect your chest size. If you wear the right bra, your clothes will fit better and your entire silhouette will look longer and trimmer. Buy two: one to wear, one as a backup for laundry days (and always hand-wash and hang dry). Bosomy celebs keep their breasts up and off their midriff. You should, too.
Just as we’re settling into the fall groove of checks and plaids, the Spring 2019 season has officially come to a close. And while there were a few overarching ideas to the season, there is truly a trend or a must-have item for everyone. One idea that seemed to resonate with many designers (and showgoers) was that of escapism. At Chloé, Loewe, and Paco Rabanne, the Spring 2019 girl has run off to Ibiza, where she is wearing patchwork textures and layers and using seashells and found objects as jewelry. It's the type of girl who always packs a favorite crochet dress or tie-dye T-shirt that she will throw over her maillot before heading to the beach. On the opposite end of the spectrum, we're seeing all-out '80s, an idea rooted more in the city streets and Hollywood. Eighties acid-washed denim, especially at Proenza Schouler, has officially made its comeback, as have graphic-art prints, as seen at Louis Vuitton. Animal prints are still having a major moment, as are feathers and fringe, which first made a big splash last spring. And while many are still lamenting the loss of Phoebe Philo's Céline, many labels are stepping up to fill in the void. Great suiting appeared all over the runways, including at brands where we are used to seeing more feminine pieces. The classic trench, a signature for minimalists and Philo-philes, is still a runway mainstay, and we saw many clever iterations at Riccardo Tisci's Burberry debut. But aside from a trench or a suit, the item to buy this spring is a pair of shorts. While many street-style stars got a head start on the bike-short revival we saw at Fendi, capri-length tailored shorts, as well as cargo shorts, are clearly the new skirt. For all of Spring 2019's best fashion trends, scroll below.
Devoting this much time to your closet is unnecessary if you don’t take care of all those clothes you’ve carefully chosen. One quality iron, a nice detergent and a couple of seconds you should devote to checking the instructions on a garment is all it takes, so don’t be lazy. There is something for everyone on this list, and the truth of the matter is that mastering some fashion basics will allow you to develop and polish up a unique style that suits you very well and let’s you stand out, but has a universally aesthetic quality to it at the same time.

Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.


After a massive change of direction in life, just a few weeks ago, I launched a fashion blog (of sorts) after a career of copywriting. Being new to photography (SO much to learn) and writing predominantly how-to posts is certainly time consuming, and for now, I’m just sticking with weekly posts so I can keep the quality high. I spent just as long putting together my about page.

It's a little awkward, so we'll get straight to the point: This Thursday we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about $16.36, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your Thursday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia became commercial, it would be a great loss to the world. Wikipedia is a place to learn, not a place for advertising. It unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable, neutral information. Please take a minute to help us keep Wikipedia growing. Thank you.
On the flip side, this option is “free”, but is going to take more time on your end. Before you reach out to an expert for advice, make sure you do your homework. Experts are often busy people. Make sure you search if they answered the questions you want to ask before. Skim through their blogs, Twitter, check if they’ve been interviewed on a podcast or magazine. If you can’t find the answer you’re looking for, only then should you consider reaching out to them. For that, I highly recommend reading this post: “How to get the attention of your favorite expert”
You hit up your friends for help. For example, when I did a site redesign a few year ago, I asked for help with the overall color and feel. I told them I’d do the work, I just needed their opinion. My friend helped me perfect the site’s color scheme and the feel of the layout. Also told me stuff like “that image needs to be sharper…don’t resize, save in the right format, etc.”

But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.


About Blog Wendy finds inspiration in art, nature, culture, architecture, food, people, and music. And for her, fashion is a compilation of all that. Fashion is a vehicle for her to play with shapes and colors in order to uncover her personal style. Even though she is inspired by images she see on the runways, she is more captivated by images she see on the streets.

Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).
Clean Out Your Closet: Those items that just seem to hang in our closet season after season -- or even year after year -- that we always say we'll wear, but don't, need to get tossed at some point. Donate them or do a clothing swap! You'll be making room for new clothes, which is always good. Better yet, incorporate the 'one in, one out' philosophy into your closet -- when something new comes home, something old gets permanently loaned to a friend.
About - Described as "The authority on Miami fashion" by GUESS. Ria counts brands like Revolve Clothing, Bacardi, Teen Vogue, Kia, and Wildfox Couture, amongst her list of clients. She has been featured in prestigious publications such as Elle Magazine, Marie Claire, Seventeen and more. Ria aims to inspire by documenting her journey as it comes and captivating audiences all over the world.
Other than being a really strong fashion statement, you should know that a suit, and all menswear in general, is more comfortable than most women’s clothes. You shouldn’t wear anything frumpy or too baggy, that’s not the point at all. Finding a women’s suit which will fit like it’s tailored has never been easier, you’ll still feel feminine, just a dash more powerful.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
I have been thinking a lot lately about what validates an emotion/event/observation, makes me feel like it really happened and I really lived it, and this seems like the right occasion to word-vomit these ideas. (Plus, I miss having time to keep this thing going, and I do feel an obligation to people who have read my blog for a long time that is not unlike the unspoken understanding you have with your first best friend, the one who watched you like stupid bands and stupid people and embarrass yourself and cry a lot, whose insight into whatever you do from now on is shaped by a unique knowledge of all the ties which bind New You to Old You, and who refrains from bringing up in front of new acquaintances that time you were on the 8th grade hip-hop team in the interest of letting you become more of yourself. In other words, we had a time, but there's so much time ahead, and it is, somehow, at the same time, quickly running out.)
A blog is a great way to share your personal style, as well as your take on the latest trends from established designers.  A blog that delivers quality content can be a great way to gain recognition as a fashion expert.  While only a few bloggers are seen as true fashion icons, many lesser-known fashion blogs have gained quite a bit of mainstream attention recently, effectively launching the fashion careers of the bloggers behind them.
This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.

Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.
In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs. While a vast portion of what was written in these blogs came from various mainstream fashion resource magazine and newspaper articles, such as Coutorture and New York Magazine, these fashion blogs provided a larger viewing and reading audience for the fashion week.[13]
Women’s fashion week, men’s fashion week — for a few shows, it was everybody’s fashion week, an acknowledgment that the orthodoxies surrounding gender are, at least in certain corners of the world, eroding as we speak. At Maison Margiela, there were bows on boys and suits on girls, and videos of models proclaiming that breaking rules was “My Mutiny.” (It turned out that Mutiny is the name of Margiela’s new fragrance, and that social movements are as co-optable for profit as anything else. Buyer beware.) But there was a genuine sense of play at upstart shows like Luar and Vaquera in New York and the newly rebranded Courrèges in Paris, a refreshing agnosticism about who could (and would) wear what. Who wears the pants? We does! — M.S.
When I saw Ware give a talk about his book last November, he said that he could remember what he'd visualized as a child listening to his grandmother tell stories about her own life better than he could picture some events that actually happened to him. When I interviewed him for Rookie, I asked about the one character's dream, why he included that Picasso quotation on the inside cover, what convinced him that such memories could have the same effect on a person as real ones. His response:
It’s Friday night and you’re searching through your wardrobe to put together the right outfit, but you just can’t seem to find anything that matches. Sound familiar? This is the kind of struggle all women have, but things don’t have to be too complicated. You can make your life a lot easier with some clever fashion tips that allow you look your best in any occasions. You can adjust your choices based on your personal style, body type and personality, but most of these tips will work for any of woman out there.

There was a refreshing shift on the runways this season, and it had little to do with the clothes and everything to do with the casting. While plenty of new faces graced the catwalks as usual, the real surprise was the reappearance of some of the greatest models of the ’90s. Yasmin Le Bon walked at Calvin Klein, Stella Tennant and Georgina Grenville starred at Ferragamo, and Shalom Harlow — who hasn’t set foot on the runway in years — closed Versace (in a floral lace gown and a cloud of her natural ringlets). These women added to the shows a kind of diversity that has been lacking: a range of ages. They also lent strength to the collections, thanks in part to their walks: the powerful, showstopping strides of the original supermodels. — MALINA JOSEPH GILCHRIST, style director, women’s, T magazine


Turn your calculator on, since this step is all about your payment options. You can choose the 12-month account plan for the lowest price or you might want to consider making a longer commitment. The other two hosting packages will last you twice or thrice the time, and your monthly fee will be lower! As for the rest of the boxes, you can leave them unchecked for now if you want, and return to them when the need occurs.

Casual style is one of the most important and personality stating styles that you can opt for every day! And in order to be flabbergasting and blindingly beautiful all the time, you just need to know the basic tips and tricks about causal style. So that’s what we are going to speak about right now, pointing out the main tips and tricks concerning the causal style. The word itself hints about the effortlessness and the relaxed attitude you should have about this style. This is something like a counterbalance to the strict dress code characterized by the rigid dos and don’ts and certain rules that’s impossible to break. So here we present useful casual style tips for women that will polish your day-to-day street style looks to perfection!

Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.[10] Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, “These days, before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy”.[citation needed] The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.[9]
Dress Your Age: Janice Dickinson doesn't look 57, but she is. We're not going to lie, she looks great, but let's face it, it's a tad tacky when 50-somethings try sporting an outfit you'd normally find on 20-somethings — and vice versa. However, tinsel town allows celebrities more leeway than the real world does for us ordinary folk. As a rule of thumb, stick to age appropriate attire. 

Think quality over quantity. When shopping, pay attention to the materials and craftsmanship of the garments you purchase. Then once you buy quality items, take proper care of them. Have them tailored, have them professionally cleaned regularly as needed, hang them on velvet hangers (just say no to wire hangers!), take your shoes to a cobbler when they need to be polished or resoled. Basic care will go a long way in extending the life of your clothes and shoes!
Patchwork is no longer just a craft that your grandma enjoys. It’s also one of fashion’s latest trends. Spotted on the streets outside fashion shows from Paris to New York, patchwork appeared on dresses, jumpsuits, pants and more. As colourful as it is creative, the look sews together contrasting pieces of fabric to achieve an eclectic and eye-catching design. To rock the look yourself, allow your patchwork piece to be the focus of your outfit by teaming it with simple, block-coloured garments and accessories.

Hope you had a wonderful Thanksgiving! Loved connecting with many of you on social about some of the best holiday sales and promotions over the weekend. I’m excited to share another awesome find today - this bird print skirt which is on final clearance. (Only two sizes left - eek!) I couldn’t resist a print that is a prime opportunity to pair red and pink together, and the fact that it’s a bird print? Icing on the cake!


"...It's hard to stay mad when there's so much beauty in the world. Sometimes I feel like I'm seeing it all at once, and it's too much, my heart fills up like a balloon that's about to burst...and then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can't feel anything but gratitude for every single moment of my stupid little life."
"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes
As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:

But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.
But before you drop a few grand on a new wardrobe of very trendy pieces, take some tips from fashion professionals, including Net-A-Porter’s Fashion Director Lisa Aiken, stylist-turned-jeweler Jennifer Fisher and milliner extraordinaire Gigi Burris O’Hara. Here, these industry insiders drop some knowledge on how to overhaul your closet, shop a bit smarter and look like you always sit front row at NYFW. Here’s to a chic and stylish New Year! 

This season, street style stars let their animal instincts take over with bold and wild prints. In particular, loud leopard print was a favourite amongst the fashionistas and appeared on a variety of garments, including pants, coats, dresses, suits, and more. To follow the lead of these chic ladies and unleash your own inner jungle cat, choose strong and striking designs with bold and bright colours. Alternatively, consider an all-over leopard print look with matching separates or a dress/jumpsuit. You can even add a leopard print bag or shoes if you’re feeling playful.
Devoting this much time to your closet is unnecessary if you don’t take care of all those clothes you’ve carefully chosen. One quality iron, a nice detergent and a couple of seconds you should devote to checking the instructions on a garment is all it takes, so don’t be lazy. There is something for everyone on this list, and the truth of the matter is that mastering some fashion basics will allow you to develop and polish up a unique style that suits you very well and let’s you stand out, but has a universally aesthetic quality to it at the same time.
“As a male model, I’ve learned this the hard way. Even when I see something really eye-catching, if it’s the last one and it’s not my size I still have to pass. I used to impulsively buy things because they were the last one and I thought I could make it work. But you can’t fix it if the fit is wrong.” —Michael Freeby, model and fashion photographer
Ready-To-Wear Ensembles: Have ready-to-wear ensembles hanging in your closet (yes, even the shoes and if you're really keen, the accessories too). They will come in handy when you either have absolutely nothing to wear or when you're in a rush to pull an outfit together. It's better to have a few for different occasions -- one corporate, one casual and one glamourous look. You can thank us for this tip later.
By the middle of winter it’s pretty inevitable that you’re going to start to feel some fatigue when it comes to putting on your boring old winter coat day after day. Add new life to your coat simply by belting it. Cinching your waist will make it seem almost like you have a brand new coat. The best news of all: This styling trick will work with just about any coat style—we’ve even seen some serious fashionistas belt puffer coats!
There was a refreshing shift on the runways this season, and it had little to do with the clothes and everything to do with the casting. While plenty of new faces graced the catwalks as usual, the real surprise was the reappearance of some of the greatest models of the ’90s. Yasmin Le Bon walked at Calvin Klein, Stella Tennant and Georgina Grenville starred at Ferragamo, and Shalom Harlow — who hasn’t set foot on the runway in years — closed Versace (in a floral lace gown and a cloud of her natural ringlets). These women added to the shows a kind of diversity that has been lacking: a range of ages. They also lent strength to the collections, thanks in part to their walks: the powerful, showstopping strides of the original supermodels. — MALINA JOSEPH GILCHRIST, style director, women’s, T magazine
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.
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