A blog is a great way to share your personal style, as well as your take on the latest trends from established designers.  A blog that delivers quality content can be a great way to gain recognition as a fashion expert.  While only a few bloggers are seen as true fashion icons, many lesser-known fashion blogs have gained quite a bit of mainstream attention recently, effectively launching the fashion careers of the bloggers behind them.
About Blog Erica is a style influencer, graphic/blog designer, & creator of the fashion DIY blog, Fashionlush. She got her degree in fashion merchandising w/ a minor in textile development & currently lives in the beautiful town of San Diego. Fashionlush is a blog for the style obsessed & showcases Erica’s personal looks, fashion related DIY projects, & her many inspirations in the world of fashion.
Founder of Independent Fashion Blogger (IFB), Jennine Jacob, stated how thrilled she was to get the validation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has an incredible impact on the fashion world. Imran Amed stated that there will always be designers and editors that will never fully wrap their head on the huge impact fashion blogging and social media has on the industry, but on the other side of the spectrum, there are numerous designers, editors, branders and writers that do understand and are “coming on board”. He also states that this is a fairly new phenomenon that will take time for fashion world to reap the full benefits.[4]
Do we have Ines de la Fressange to thank for the ubiquity of “French girl style?” The author of “La Parisienne,” she might be responsible for defining exactly what “chic” means for a generation of wannabe French girls. These days, she’s one of the top fashion Instagram influencers who regularly collaborates with the brand Uniqlo to produce limited-edition collections, and managing her own lines.

“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  


This season, street style stars let their animal instincts take over with bold and wild prints. In particular, loud leopard print was a favourite amongst the fashionistas and appeared on a variety of garments, including pants, coats, dresses, suits, and more. To follow the lead of these chic ladies and unleash your own inner jungle cat, choose strong and striking designs with bold and bright colours. Alternatively, consider an all-over leopard print look with matching separates or a dress/jumpsuit. You can even add a leopard print bag or shoes if you’re feeling playful.
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“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  
Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.
Other commercially successful independent fashion blogs include Budget Fashionista, which reportedly brings in $600,000 a year in revenue[23] and The Bag Snob, which "generates a six-figure income, mainly from advertising". By 2008 SheFinds.com was generating $400,000 in revenue per year.[24] Personal style bloggers like Aimee Song from SongofStyle.com has told WWD that she gets paid anywhere from a couple thousand to 50,000 dollars for hosting an event or Instagramming a brand.[25]
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
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