Just like your posts on trending topics, the best pitch to a media outlet is a story that relates to something that’s currently hot in the news or that’s coming up around the corner. (For example: Pitch a local morning show on presenting fall fashion trends from stores all found in your city.) You’ll also want to show your credibility by linking to past guest posts, media mentions, or accomplishments, as well as why you’re the perfect expert for the story. No, it’s not easy, and it does take time, but as you build your blog and following, it’ll become easier to pitch yourself.
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 

The blogosphere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world and discuss their likes and dislikes on the way fashion is presented in the media.[6] In 2008, the Pulitzer Prize winning fashion writer and former blogger Robin Givhan, claimed that fashion blogs had democratized the fashion industry. Givhan had also written in Harpers Bazaar that 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'.[7] A similar statement was said by Constance White, the style director for E-bay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings.[8] The Daily Mail writer Karen Kay suggested once in an interview that blogs allow anyone to both critique and praise designers, regardless of the often ‘needed’ professional opinion, with the help fashion blogs, the consumers are helping to set the trends.[9]
"Never underestimate the power of good accessories. Many a plain outfit has been saved by the addition of a scarf, belt, or piece of jewelry. I also recommend sticking to one focal point accessory. For example, if you're wearing a big statement necklace, keep your earrings small or skip them altogether." —Submitted by Christina Szirmai (via Facebook)
Tuxedos may have been a talking point at the SS19 shows (more of that later), but there was a broader tailoring trend likely to change the way we dress next season. The industry is moving away from the more fluid midi styles of recent seasons to a sharper silhouette - tailored trousers were styled with shirts and belts for a pulled-together look that still feels softer than a suit - Balenciaga, Burberry and Givenchy were just a few to adopt the trouser-shirt line of thinking. It was an accessible take on androgyny and one that women beyond a size eight can really wear. The result? Clothes that look polished, elegant and confidence-boosting.
About Blog Fashion Talks, produced in partnership with CAFA, is a podcast that observes the world through the lens of fashion. Join host Donna Bishop as she interviews designers, stylists, industry insiders and even those outside fashion to reveal insights, observations, personal stories and historical moments on how fashion helps to shape the world we live in and how our world shapes fashion and the clothes we wear. 

“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim    Learn some more ways you can use clothing to influence your mood.
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
"Never underestimate the power of good accessories. Many a plain outfit has been saved by the addition of a scarf, belt, or piece of jewelry. I also recommend sticking to one focal point accessory. For example, if you're wearing a big statement necklace, keep your earrings small or skip them altogether." —Submitted by Christina Szirmai (via Facebook)
Just as we’re settling into the fall groove of checks and plaids, the Spring 2019 season has officially come to a close. And while there were a few overarching ideas to the season, there is truly a trend or a must-have item for everyone. One idea that seemed to resonate with many designers (and showgoers) was that of escapism. At Chloé, Loewe, and Paco Rabanne, the Spring 2019 girl has run off to Ibiza, where she is wearing patchwork textures and layers and using seashells and found objects as jewelry. It's the type of girl who always packs a favorite crochet dress or tie-dye T-shirt that she will throw over her maillot before heading to the beach. On the opposite end of the spectrum, we're seeing all-out '80s, an idea rooted more in the city streets and Hollywood. Eighties acid-washed denim, especially at Proenza Schouler, has officially made its comeback, as have graphic-art prints, as seen at Louis Vuitton. Animal prints are still having a major moment, as are feathers and fringe, which first made a big splash last spring. And while many are still lamenting the loss of Phoebe Philo's Céline, many labels are stepping up to fill in the void. Great suiting appeared all over the runways, including at brands where we are used to seeing more feminine pieces. The classic trench, a signature for minimalists and Philo-philes, is still a runway mainstay, and we saw many clever iterations at Riccardo Tisci's Burberry debut. But aside from a trench or a suit, the item to buy this spring is a pair of shorts. While many street-style stars got a head start on the bike-short revival we saw at Fendi, capri-length tailored shorts, as well as cargo shorts, are clearly the new skirt. For all of Spring 2019's best fashion trends, scroll below.
Everything is now a matter of life and death. Math homework: NOT A PRIORITY WHEN THE END COULD BE RIGHT AROUND THE CORNER. Cleaning my room: IS THIS REALLY HOW I WANT TO SPEND MY LAST HOURS ON EARTH WHEN I COULD GET HIT BY A CAR TOMORROW? Etc. The habit that blog-keeping instilled in me of compulsively archiving every single thing only worsens. If I get behind in my journal, I spend hours wondering where to even start. I can't pay attention in class, only make scattered notes where there should be a timeline of the Industrial Revolution, listing all the details I need to get down properly as soon as I have time: The music we listened to in Claire's room, the old man I saw on my way to school, the view from my boyfriend's car when we sat in a 7-Eleven parking lot watching people walk in and trying to predict their purchases, along with a record of what each person looked like and what they bought. My hands tremble, relaxing only once everything has been sufficiently documented, each memory in my grasp, as if by putting them down on paper, I can make them last forever.
But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.
If you also purchased this sweater recently - or already had one like it in your closet - here’s another way to wear it! In my first outfit, I paired it with jeans, sneakers and hot pink accessories. This look is so different it hardly feels like the same sweater, and gives you even more bang for your buck by making it work for occasions beyond weekend casual. It’s written all over my face - this is such a fun, colorful look!
Fashion blogs first appeared in the blogosphere prior to 2002.[16] Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.

“Don’t be intimidated by fashion! Fashion is supposed to be fun and happy, not to cause stress. The key to finding personal style is to list—yes, write them down—items that make you feel comfortable and confident and the things that make you feel uncomfortable or just not yourself. The latter group? Don’t wear them! Not matter how trendy they are.” —Mr. Hernandez
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
Much like suiting, the trench is not going anywhere anytime soon. The closet staple got an update for spring especially at Burberry, where newly installed creative director Riccardo Tisci presented many variations on the classic coat. A favorite (and a much-Instagrammed version!) was a beige trench coated in pearls and feathers. At Max Mara, Givenchy, and Valentino, the classic coat also made an appearance.

Expect to hear this term bandied around a lot next summer. If you like fashion and function to come balanced, then this is a good trend go-to. Denim boiler suits, combat trousers (a style that has been out of fashion long enough to make a return), oversized anoraks and utilitarian jackets prevailed on catwalks including Fendi, Dries Van Noten, Isabal Marant, Balmain, Givenchy and Hermès. Regarding the combat trousers, don't panic - these aren't military inspired, and instead loose-cut with pockets that aren't bulky. 

Bucket hats are well and truly back. Yes, the iconic ’90s accessory is a must-have item for ’18/’19 and should undoubtedly be on your shopping list if you don’t already own one. Providing both sun protection and style, these casual and cool hats are perfect for weekend ensembles. Whether plain, patterned or featuring a logo, the brimmed hats add an on-trend edge to any outfit. Wear them with dresses, slouchy suits, overalls, and more.
You know how some people simply know how to wear the right clothes? There’s no mystery there, and actually, you could pull it off, too, by just thinking about what you’re wearing a little bit more. It all depends on how your body is built – you should tend to accent your features in the right way. For example, wearing V neck will make your torso look longer, and wearing nude pups will do miracles for the length of your legs. Embrace your shape and learn to love all its imperfections. 

Donate Clothes You'll Never Wear: Stop hoarding. If you haven't worn it recently, then you probably never will. To help decide if you should toss it or not, the experts at Apartment Therapy suggest you answer the following questions: Do you like cut, fabric and colour? Are you comfortable wearing it? Does it fit you now (no, not if you lose 3 inches off your waist in the next month)? Can any damages like stains or holes be fixed? Do you have more than one place to wear it? Can it be combined with other articles of clothing in your closet? When was the last time you wore it (if it's been over a year, nix it)? Source: Apartment Therapy
Though it might vary from location to location, know when the photos are going to come out in the most striking way possible (whatever that might mean for your personal vibe). “Often the best hours for outfit photos are later in the afternoon,” says Chantal van Der Meijden. “I call them the ‘magic hours!’ When the sun is near the horizon and gives a soft hazy front light.”
Donate Clothes You'll Never Wear: Stop hoarding. If you haven't worn it recently, then you probably never will. To help decide if you should toss it or not, the experts at Apartment Therapy suggest you answer the following questions: Do you like cut, fabric and colour? Are you comfortable wearing it? Does it fit you now (no, not if you lose 3 inches off your waist in the next month)? Can any damages like stains or holes be fixed? Do you have more than one place to wear it? Can it be combined with other articles of clothing in your closet? When was the last time you wore it (if it's been over a year, nix it)? Source: Apartment Therapy
This style is practically impossible to imagine without our fave denim pieces. The reason is that denim is practical and comfortable. For instance, you can put on skinny jeans with a short tunic or a light blouse with romantic flare design, of course, not forgetting about the fact that this style doesn’t absolutely bear glamorous details like beads, glitter, or rhinestones.
As a business woman, you likely are smart with how you spend your money. There are certainly ways to penny pinch, but your business wardrobe is not one of them. Though the cost may seem like a lot up front, in reality you’ll get a lot of bang for your buck. If the item is high-quality, you’ll be able to wear it many times over many years, making the cost per wear low.

“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
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