Also remember that the best way to a brand’s heart is through engagement. Brands and agencies want to work with bloggers who have engaged readers, because that ultimately means that your readers listen to you and trust what you have to say (and are more likely to purchase a product based on your recommendations). So all that networking you’ve been doing with your readers? It’ll pay off when it comes time to partner with brands.

About Blog Kat Tanita is one of the fastest rising fashion and travel influencers in the world. While working in the fashion industry, Kat began blogging as a creative outlet – sharing her personal, style, beauty, and travel musings on With Love From Kat. She has been featured in numerous publications including Elle, Harper’s Bazaar, Marie Claire, and The Wall Street Journal.

Emily Schuman is a former Conde Nast staffer (including a stint at Teen Vogue), who in 2008 combined her love of fashion, beauty, and food to launch her website "Cupcakes and Cashmere." Today, Emily has published a best-selling book inspired by her blog, and is the entrepreneur behind a clothing line that's sold at major retailers, including Nordstrom and Bloomingdales, as well as her own e-commerce lifestyle site. On Cupcakes and Cashmere, Emily shares her evolving fashion style through outfit posts, which tend toward casually chic everyday looks, many involving denim, black trousers, or sheath dresses. More »
“One of the most important things that people need to realize is that just because they buy something in their ‘size,’ doesn’t mean that it’s going to fit them. People get very invested in being a certain size but this is a huge mistake as different designers cut for different body types and also, many companies ‘play with size’ in order to flatter customers. Buy what fits, regardless of the number on the tag.” —Michael O’Connor, personal stylist
"Wide Eyed Legless" is the fashion project of Madelynn Hackwith Furlong, a professional designer, art director, stylist and consultant who has collaborated with major brands, including J.Crew and Rachel Comey. Madelynn launched her style blog to inspire modern women to build a simpler, more thoughtful wardrobe, home, and lifestyle. It all started with a massive closet cleanse, that turned into a mission to build "the perfect wardrobe" through buying less, choosing higher-quality pieces, dressing with more intention, and taking an elegantly minimalist approach to the art of dressing. More »

Discover 2018’s latest clothing trends from fashion's top designers—and see how your favorite celebrities are wearing and pairing their perfectly chosen mix of trendy and classic clothes. Get on fashion's cutting-edge right now with our editors' picks for trendy outfit ideas and shop our curation of celebrity-approved dresses, jeans, shirts, skirts, sweaters and jackets that will become your own wardrobe staples.
Expect to hear this term bandied around a lot next summer. If you like fashion and function to come balanced, then this is a good trend go-to. Denim boiler suits, combat trousers (a style that has been out of fashion long enough to make a return), oversized anoraks and utilitarian jackets prevailed on catwalks including Fendi, Dries Van Noten, Isabal Marant, Balmain, Givenchy and Hermès. Regarding the combat trousers, don't panic - these aren't military inspired, and instead loose-cut with pockets that aren't bulky.
Whether you're tall or curvy, petite, boyish or blessed with curves — dressing in a way that flatters your specific body will always make you feel more confident and beautiful. Taller women can get away with longer hemlines, while more petite women will want to avoid being swallowed up by what they wear. Hourglass figures should embrace figure-hugging dresses and so on.
If you invested in terracotta shades for summer 2018, you're in luck for summer 2019 as warm rusty reds are still big news. For a truly chic example of how to work it, turn to Valentino where orange and wine colours were seamlessly fused together. Versace chose a sunburnt orange for its impactful satin jacket, as worn by Freja Beha Erichsen on the catwalk. Then there was Balenciaga's Demna Gvasalia deep red cocktail dress, which hopefully signals a hot summer ahead.
“Not enough people have heard of decision fatigue. Decision fatigue is the result of making too many decisions during the course of the day. All of these little decisions add up and actually drain the brain of decision-making power later on. So don’t waste your brainpower in the morning trying to get dressed. Instead get rid of things you can’t or don’t wear regularly and simplify your wardrobe to pieces you like. Keep your clothing simple, so you will have the energy to tackle life’s tougher problems.” —Dan Moyer Jr., stylist and national director of social media for Closet Factory   You should finally get rid of these articles of clothing and accessories in your closet.
The segment of bloggers in their 30s, 40s, 50s, and beyond may be small, but it's mighty. We aim to enlighten you, dear reader, about the ladies of all ages who are killing the fashion-blogging game at the moment—from the 25-year-old whippersnappers to the 65-year-olds who've been at it for a good while longer. Prepare to be majorly inspired by all the women showing off their unique (and frankly, fun) looks. Keep scrolling to meet the best fashion bloggers of every age group! 

“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim    Learn some more ways you can use clothing to influence your mood.
Designers went big on all things animalia. For fall, we saw heavy coats and structured jackets in leopard spots and zebra stripes, but for spring, it is all in the unique animal-print details. We loved JW Anderson’s puff leopard-print sleeves and Richard Quinn’s excessive over-the-top take on spots, while Burberry’s mix of zebra on the top and spots on the bottom felt fun and fresh.
One of the new season's most feminine trends came by way of bows. Losing its prissy connotations, they came in vibrant red at Valentino, and in sorbet shades at Emilia Wickstead and Erdem. They were particularly pervasive at London Fashion Week, where they adorned the backs of dresses at Wickstead, Preen and Delpozo. If following suit feels too saccharine, then tailor a polished ponytail with a bow instead like on the Emilia Wickstead catwalk, a look that's has already inspired Poppy Delevingne.
Fashion blogs first appeared in the blogosphere prior to 2002.[16] Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.
Fashion’s enduring obsession with the 1980s isn’t going anywhere. From Hedi Slimane’s controversial debut at Celine (all puffball off-the-shoulder minidresses and big-shouldered blazers) to the tie-dye T-shirts, stonewashed denim and shell suits at Stella McCartney — not to mention the oversize sweaters and Madonna crosses on show at Marco de Vincenzo — nostalgia for the era appears to have reached critical mass. Much like now, the ’80s were a polarizing decade both politically and culturally. It is not surprising, then, that these tribute fashions also still split the jury. — E.P.
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