Gray checked blazers took over the street style scene and our Instagram feeds this past season, but the trend is just getting started. Flourishing into full-on plaid, the print was everywhere from the runways to the street style set outside the shows. From colorful coats to menswear-inspired blazers to unexpected plaid accessories, there are endless ways to weave the trend into your wardrobe this year.
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect. 
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.

One of three bloggers to land Lucky's February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur's side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business. 
If you don’t pick out your clothing items carefully, you might end up fixing up your outfit every couple of minutes, unable to have any fun at all. Start by choosing shoes which are comfy, and coordinate your outfit with them. Make sure all items fit perfectly, so that nothing is slipping. Also, experts recommend carrying a sturdy chain bag, so your hands can remain free.
How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."
Utah-based Christine Andrew is the blogger behind "Hello Fashion" and the founder of clothing line ILY Couture. She originally launched her blog to promote her clothing line, but it soon evolved into an online diary of her super-stylish IRL wardrobe and shopping finds. Today, Christine shares her creativity and love of fashion through her popular outfit posts, which include plenty of "how to style" tips that her fans love. Christine's sense of style blends feminine and sporty pieces, so you'll often see her grounding a more feminine, dressy look with sneakers or ankle boots. More »
Are you ready to embrace your dark side? If so, make like the street style stars of Spring/Summer 2019 Fashion Month and try a neo-gothic look. To wear the trend, follow their lead and pair an all-over black ensemble with on-trend pieces. Essentially, you can wear what you like, but remember to keep the overall vibe dark and moody with a chic twist. Also, consider adding a dark red lip for a sexy touch.
Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
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