“Love sexy shoes but not interested in getting blisters and the pain? Use moleskin on your feet. I cut six strips before I go out and keep them in my purse. Then, the minute I start to feel any pressure in an area, I apply it and I avoid any issues. I haven’t suffered from blisters since college. Being unprepared in heels is a rookie maneuver!” —Ms. Lowe
"Reflecting and archiving is not the same as dwelling in the past. It is not anti-living, but a part of life, even a crucial one. We do this to highlight one thing above others, so that a special moment can take up more space in our brains than an inconsequential one; so that, by plain math, our personal worlds contain more good things and fewer bad ones. Or more interesting things and fewer blah ones, since you have to record the bad, too." 

As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
About Blog My name is Odette Wakim and I am the writer/blogger behind Sparkle In Gold. Being a fashionista, it’s hard not to fall in love with anything that is pretty- and gold. But there’s more to it than that- I love the light of gold the sun shines on us every day, the gold warmth of a smile, and the inner gold Sparkle that is in each and every one of us.
Leopard wasn’t the only popular print for the Spring/Summer ’19 show season. Tartan also appeared on the streets of New York, London, Paris and Milan. Of course, in true fashion week style, the traditional print wasn’t worn subtly. It was donned all over in eye-catching colours by the fashion pack. Want to try the look for yourself? Pick up a tartan suit, jacket or pair of pants that features the classic pattern in unique and bold colours, such as red, blue, green and yellow.
About Blog Fashion Talks, produced in partnership with CAFA, is a podcast that observes the world through the lens of fashion. Join host Donna Bishop as she interviews designers, stylists, industry insiders and even those outside fashion to reveal insights, observations, personal stories and historical moments on how fashion helps to shape the world we live in and how our world shapes fashion and the clothes we wear.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
“Many of us already own plenty of clothes, we just need to use them in new ways to make them feel fresh and interesting. Trying making new outfits by mixing what’s already in your closet in new and unexpected ways, like mixing patterns. Pair that polka dot top with that floral skirt, or that striped top with those animal print pants.” —Ms. Jimenez    These simple tips will help you save money on clothes (without sacrificing style).
Leopard wasn’t the only popular print for the Spring/Summer ’19 show season. Tartan also appeared on the streets of New York, London, Paris and Milan. Of course, in true fashion week style, the traditional print wasn’t worn subtly. It was donned all over in eye-catching colours by the fashion pack. Want to try the look for yourself? Pick up a tartan suit, jacket or pair of pants that features the classic pattern in unique and bold colours, such as red, blue, green and yellow.
About Blog Erica is a style influencer, graphic/blog designer, & creator of the fashion DIY blog, Fashionlush. She got her degree in fashion merchandising w/ a minor in textile development & currently lives in the beautiful town of San Diego. Fashionlush is a blog for the style obsessed & showcases Erica’s personal looks, fashion related DIY projects, & her many inspirations in the world of fashion.

The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.


If you always wear jeans, try swapping them out for a dress one day per week; if you’re a fan of flats, slip into a pair of heels every Friday night. Getting out of your comfort zone is a good way to challenge yourself, in both the sartorial and self-confidence department. “I try to pick one silhouette each season that’s new to add to my wardrobe,” Fisher explained. She prefers wearing pants, so this year, she’s trying out more skirts and dresses—and has even learned a lesson from this experiment: “I find skirts and dresses much easier to put together at 6AM in the morning!”
The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.
The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect. 
What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can. They have this Motivation Engine, which most people lack, to keep them going.
Discover 2018’s latest clothing trends from fashion's top designers—and see how your favorite celebrities are wearing and pairing their perfectly chosen mix of trendy and classic clothes. Get on fashion's cutting-edge right now with our editors' picks for trendy outfit ideas and shop our curation of celebrity-approved dresses, jeans, shirts, skirts, sweaters and jackets that will become your own wardrobe staples.
"Double3xposure" is the super-cool style blog of Atlanta-based Reese Blutstein, who offers her fans a glimpse into her minimalist, vintage-inspired fashion sense through her simple, creative posts. She started her blog in 2005 as a project with her identical twin sister (who still helps out with the photography), and it has been growing an avid following since. Reese wears basic, relatable pieces such as a camel coat, graphic t-shirt, or denim jacket, often sourcing them from thrift shops or her own closet. She's also a great source of inspiration to try small, lesser-known brands you've never heard of, rather than flaunting super-expensive designer pieces. If you're all about understated cool, this is a great blog to follow. More »
Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.
Talking about the basic accessories that can be matched with the casual style, we should again focus on the comfort and the suitability of anything you may pick. You can thus pick some sporty and daring converse sneakers or light sandals, moccasins, espadrilles or bright ballet flats. Still, if you can’t imagine your life without heels the comfy options should be your picks.
Dress For Women, Not For Men:The Man Repeller once told us that if women dressed for men, we'd all be wearing bodycon miniskirts and dresses. This is why we have to dress with other women in mind. It actually makes getting dressed easier when you're dressing for style, not for sex, and your confidence will shine through because you'll be more comfortable in what you're wearing.
"Wide Eyed Legless" is the fashion project of Madelynn Hackwith Furlong, a professional designer, art director, stylist and consultant who has collaborated with major brands, including J.Crew and Rachel Comey. Madelynn launched her style blog to inspire modern women to build a simpler, more thoughtful wardrobe, home, and lifestyle. It all started with a massive closet cleanse, that turned into a mission to build "the perfect wardrobe" through buying less, choosing higher-quality pieces, dressing with more intention, and taking an elegantly minimalist approach to the art of dressing. More »
About Blog Erica is a style influencer, graphic/blog designer, & creator of the fashion DIY blog, Fashionlush. She got her degree in fashion merchandising w/ a minor in textile development & currently lives in the beautiful town of San Diego. Fashionlush is a blog for the style obsessed & showcases Erica’s personal looks, fashion related DIY projects, & her many inspirations in the world of fashion.
You check the app first thing after your alarm goes off in the morning, so why not let it influence your outfit for the day. “It shows me how a mix of women are dressing, from designers to stylists to influencers to my friends and which styles they’re actually wearing day to day,” said Taylor. Consider saving inspiring outfits into a “Collection” on your account, so you can easily access outfits you want to emulate.
A sale should never be a cue to buy something. I mean, not never, but it should not always be (which is the case for most of us). If you have been waiting for a particular product to go on sale, sure, pick it up, but if it’s a random dress you want just because it is on discount, ask yourself if you’d buy it if it wasn’t on sale. You have your answer.
An argument for the past-life theory might include this anecdote: A drawing I did in my journal of how I remembered the backyard of my boyfriend's house looking on a night that it was snowy and dark included a metal swingset. The next time I went over there, I realized I'd only imagined the swingset, though he later told me that they did have one when he was little. My mom then told me that our family almost bought that same house before I was born, meaning that, in that timeline, I would have known that metal swingset, in that backyard. 

Other recent developments: I was on the cover of magnificent, ad-free The Great Discontent, as well as New York Magazine and Nylon. This is Our Youth playwright Kenneth Lonergan wrote something about me for Vanity Fair, and Annie Leibovitz took the accompanying photo in the same backyard where I used to take pictures every day after school for this blog. Here I am babbling on about all this lunacy:


“Fashion shows are for transporting people,” Balenciaga designer Demna Gvasalia told Vogue this season, “otherwise there’s no point.” His show was one of the season’s most surreal transports. He compared working on a collection presentation to working on a movie, and in fact, it was Luc Besson’s studio on the outskirts of Paris where he held his show, in a digital tunnel that dripped, melted and swooped through a simulated reality. It was the work of the digital artist Jon Rafman, whom Gvasalia had met at Art Basel, and the effect was practically mind-melting, a digi-dystopia for an elegant but surreal collection. 

Milliner Gigi Burris O’Hara is known for adding the most delicate details to her intricate hats, so she knows a thing or two about pulling together an outfit with panache. “Looking put together is very different than having it all together, it just takes a bit of mindfulness,” Burris O’Hara pointed out. “Make sure your shoes are shined and put on a hat—immediately you’ll look done.”
Resole Shoes That You Love: If you have a pair of adored shoes you have worn straight into the ground, why not spend some money getting them fixed rather than finding another pair that will never be quite the same? Naturally, this is more important when you have spent more money on the shoes initially, rather than a cheap pair of flats from Forever 21 or something similar.
Purse Essentials: A purse isn't just a fashion statement. It's main purpose is functional. You carry it around wherever you go so it needs to contain some essentials: your wallet, a pen, pain killers, hand sanitizer, tissues, make-up essentials (we personally won't leave the house without lip stick and/or lip balm), hand cream, gum or breath mints, tampons or maxi pads (no one wants to be caught off guard during that time of the month), and for those of you who spend lengthy bouts talking, texting or gaming, bring your phone charger along.

As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
WHAT YOU CAN DO TODAY: Go to a store that you would consider out of your budget. A place that might even be uncomfortably expensive for you. You don’t have to buy anything. Just walk around, touch the clothes. Maybe even try something on. Make mental note of how things fit, feel, and how you feel wearing it. Then go to a fast fashion shop like Zara or H&M and try similar items on. Make note of what’s different and what’s similar. Anything surprising?
This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.
6. Get a new everyday hobo bag. Just say no to achy neck and shoulders, small ladylike handbags (even ones with a designer logo), heavy satchels with a zillion pockets and buckles, or changing bags day to day. Treat yourself to a medium-sized hobo of soft natural leather that's flexible enough to hold all your items — even your iPad, smartphone and Kindle — yet snuggles on your shoulder and under your arm for security in crowds, elevators and airports. It sits easily on your lap at movies, and has a full-zipper closure, inner pockets and at least one outer pocket for keys and mints.

“A great trick to finding deals on high-end clothing is to make friends with the sales people at your favorite stores. Ask them when they get new arrivals in and when special sales start. If they say 10 a.m. on Monday, then you know what to do—you call in sick at work that day.” —Sam Russell, stylist and host of HLN’s Giving Closet    These are the secrets your salesperson won’t tell you.


Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
There’s a good reason why tailored clothes cost so much – they fit perfectly. A few inches here and there make a huge difference, so don’t hesitate to visit your tailor from time to time. If you’re out of ideas about what you’d like to sewn for you, you can always alter the clothes you have bought. Make friends with a good tailor – it will make the whole process much easier.
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