As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]
Vancouver, Canada–based blogger Vanessa Hong manages not only her wildly successful blog, The Haute Pursuit, but also her accompanying fashion line, THP Shop, which is beloved by editors and street style stars alike. She's also a mainstay at every fashion week and a street style star in her own right—photographers love shooting her uniquely edgy, contemporary style. 

The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]
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Invest In A Quality Iron: A quality iron is an absolute must to ensure you don't damage your clothes. Get one with a range of settings that can conquer even the toughest wrinkles, but gentle enough to iron over delicate fabrics. Because there are so many irons out there, the folks at Real Simple have made it easier for you to decide on one that will meet your needs. Check out their list of the top 40 irons they tried.
Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles
II. My understanding of death deepens. I think I'd always assumed I'd at least get to watch my funeral go down and have a few suspicions confirmed concerning who would write awkward "Happy Birthday! Miss you :(" messages on my Facebook wall long after I'd passed. I thought I'd get to still see how this whole "world" thing turns out: Do we all explode? Do things start to suck less first? Does everyone get sick of technology and start to live like the Amish, inspired by that one episode of Arthur? DO PEOPLE STILL WATCH ARTHUR?

Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, she’s a deft hand at styling and out to destroy any preconceptions of what a curvy girl can and can’t wear.
Aside from the graphic design, ensure that you have a method of accessing images worthy of your fashion blog. To do this you may need to reach out to local designers and boutiques, as well as nationwide and global brands, to secure copyright free images. Just make sure you have the copyright permission of any photo you post on your blog. If you enjoy photography, you may opt to take your own photographs. In fact, many fashion bloggers use themselves as the main model sporting the fashions they blog about.
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.

Every show season has its must-have handbag and Spring/Summer ’18/’19 is certainly no exception to this rule. However, unlike previous seasons, the latest “It” bag isn’t defined by its shape. Instead, its size is what sets it apart from the rest. Shrunk down to fit no more than a phone and lipstick (if you’re lucky), this season’s most lust-worthy bag is also its smallest. So, if you value style over function, be sure to invest in a miniature version of your favourite handbag. As a bonus, you definitely won’t have a sore shoulder from toting around this style all day.
How to actually do it: Opt for a pure white, rather than ivory, which may skew dingy. “But since white has the potential to make your teeth look yellow in comparison, consider wearing a bold lipstick with a blue undertone, like fuchsia, so teeth appear brighter,” recommends Florence Thomas, the creative director for Thomas Pink. Not sure which cut is best for you? A button-up with darting at the waist or curved princess seams can create a feminine hourglass shape on anyone. Be sure the seams of the shoulders line up with your shoulders and that there is no pulling across the front or the back. “Anything else can be tailored,” says Thomas. To keep all-cotton shirts from discoloring, don't dry-clean them. Have them laundered and pressed, the same as men's shirts.
An argument for the past-life theory might include this anecdote: A drawing I did in my journal of how I remembered the backyard of my boyfriend's house looking on a night that it was snowy and dark included a metal swingset. The next time I went over there, I realized I'd only imagined the swingset, though he later told me that they did have one when he was little. My mom then told me that our family almost bought that same house before I was born, meaning that, in that timeline, I would have known that metal swingset, in that backyard. 

I was asked to share my "big big world" at the Sydney Opera House and the Melbourne Writers Festival and mostly talked about fangirling, the anxiety of influence, and being happy instead of putting pressure on yourself to be some tortured artist. I love Neil Gaiman's "make good art" speech, but I wanted to talk about what happens when you can't make good art, and about how fulfilling it can be to appreciate other people's art. If you prefer to watch the FIRST-EVER DELIVERY of this thing, the Sydney one is here, but I've embedded the slightly-updated Melbourne one above.
There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.
WHAT YOU CAN DO TODAY: Go to a store that you would consider out of your budget. A place that might even be uncomfortably expensive for you. You don’t have to buy anything. Just walk around, touch the clothes. Maybe even try something on. Make mental note of how things fit, feel, and how you feel wearing it. Then go to a fast fashion shop like Zara or H&M and try similar items on. Make note of what’s different and what’s similar. Anything surprising?
It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!
Today I am 20. The Crucible, in which I play Mary Warren, opened at the Walter Kerr Theatre three weeks ago, March 31st—also the eight-year anniversary of this blog. I have a lot of trouble comprehending that writing Style Rookie led to writing for other places, then starting Rookie, then being able to audition for plays that I love and to be inside of them for long periods of time, which is an inexplicably wonderful way to live a life. But I am really really really insanely thankful for all of it, and many of you have followed for a LONG time, and that means a lot. Right now, I'm very slowly writing something that I hope will effectively articulate the strangeness of the way these all overlap—the fictions we get to try on via diary/blog-keeping, and acting, and personal style. But that's a longterm hermit project. I just wanted to mention it because in my attempt to briefly list recent stuff I've been up to, I may sound callous, but: None of this goes unexamined or unappreciated.
"Reflecting and archiving is not the same as dwelling in the past. It is not anti-living, but a part of life, even a crucial one. We do this to highlight one thing above others, so that a special moment can take up more space in our brains than an inconsequential one; so that, by plain math, our personal worlds contain more good things and fewer bad ones. Or more interesting things and fewer blah ones, since you have to record the bad, too."

It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!

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