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While the runway showcases what’s coming next in fashion, the streets display not only the future but also what’s on-trend right now. So, if you’re looking to keep your wardrobe up-to-date, the world’s top street style stars have the inspiration you need. Every season, these stylish ladies debut the latest and greatest fashion looks, and Spring/Summer 2019 was no exception. From Paris and Milan to London and New York, every fashion week from the month featured outstanding outfits and lust-worthy looks. Here, we’ve rounded up the top trends from the season for you to add to your shopping list.

Hence, talking about the characteristic features of the casual style, we can point out such aspects as the daring and unique color shades and combinations, the slightly effortless vibes concerning the design details of the garments and the blends of various styles, etc. To cut the long story short, casual style is made of all the comfortable pieces that every particular person needs to have the ideally accentuated and charismatic looks for every day. One more great thing about this style is that it doesn’t require much money and it even allows you to renovate and use the clothes of your mom or grandma!
You hit up your friends for help. For example, when I did a site redesign a few year ago, I asked for help with the overall color and feel. I told them I’d do the work, I just needed their opinion. My friend helped me perfect the site’s color scheme and the feel of the layout. Also told me stuff like “that image needs to be sharper…don’t resize, save in the right format, etc.” 

Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).
Less Really Is More: Indecent exposure isn't classy. Celebrity stylist Jen Rade, who has dressed many beauties including Angelina Jolie, told In Style that only one body part should be exposed at a time. If you're baring your decolletage, don't also show off your legs. Remember ladies, a little bit of mystery is alluring. Some things are better left to the imagination. Source: In Style
The versions about the origin of casual style are diverse, too. According to one, it originated in a small Scottish town Aberdeen, particularly in a football club, where everyone wore his/her name on the clothes. The fans of football and the founders of this club wanted to be different from the others and they created a unique football style, characterized by the pieces of certain brands. Further, the football fans realized that the brands were not at all important. And they started concentrating on the comfort and the harmony of the pieces that were combined and the casual style was born. According to another version, the native Scandinavian people of the countryside used this style for their combinations.
"Pick out your outfit the night before. I cannot tell you how many times I used to not bother, then be in a rush in the morning and just put on the first thing I could find in a hurry. That way you can pick something practical, stylish and feel great, rather than rushing and feeling like a hot mess all day! Plus it gives you time to pick out your accessories — which I had a habit of running out without when I would pick it out in the morning!" —Submitted byKrissie Gonzalez

Even if you don’t start your blog for the purpose of making money, it’s nice to know that fashion can be a very lucrative area.  To start with, there are millions of people around the world looking for fashion and style information online, so your potential audience is enormous.  Combine that with the fact that the fashion industry is quite lucrative, and you have a “perfect storm” for making money from something you love to do.
This is where you should start – there’s no room for change if you don’t make it yourself. Open up your closet and take a good look at your clothes. You should ask yourself one simple question – if you were in a store right now, what items from your closet would you buy? It’s a very simple and quite efficient game you should play once in a while. If you want to stop spending hours in front of your closet, it needs to be neat and color coordinated – hoarding clothes always leads to a mess. All clothes you decide need to go shouldn’t be thrown away – donate them! That way, you’ll feel good about it.
This style is practically impossible to imagine without our fave denim pieces. The reason is that denim is practical and comfortable. For instance, you can put on skinny jeans with a short tunic or a light blouse with romantic flare design, of course, not forgetting about the fact that this style doesn’t absolutely bear glamorous details like beads, glitter, or rhinestones.
About Blog Fashion Talks, produced in partnership with CAFA, is a podcast that observes the world through the lens of fashion. Join host Donna Bishop as she interviews designers, stylists, industry insiders and even those outside fashion to reveal insights, observations, personal stories and historical moments on how fashion helps to shape the world we live in and how our world shapes fashion and the clothes we wear.
You know how some people simply know how to wear the right clothes? There’s no mystery there, and actually, you could pull it off, too, by just thinking about what you’re wearing a little bit more. It all depends on how your body is built – you should tend to accent your features in the right way. For example, wearing V neck will make your torso look longer, and wearing nude pups will do miracles for the length of your legs. Embrace your shape and learn to love all its imperfections.
There are tons of style bloggers out there today—but just like anything fabulous, there’s definitely room for more. In fact, it probably won’t be long before having a blog is a prerequisite for getting a job in the fashion industry. After all, it’s a form of networking—a way to showcase your style, position yourself as an expert, and get known in the fashion world.
I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…
Rookie Yearbook Two is out! It is the print edition of our best content from our second year as a website and I am crazy proud of it. This one was a real labor of love -- I flew to Montreal twice to work with Drawn & Quarterly in person, and what you see in these pages came from two suitcases full of my clothes, trinkets, jewelry, cut-outs, record covers, journals, et cetera times infinity. It is so hugely satisfying to have put our contributors' amazing work into a tangible form, exhaustively designed and obsessively detailed. There are also a bunch of extras you can't get on our site: letters to our readers from Judy Blume and Mindy Kaling, an interview with Mindy by Lena Dunham, pages from Grimes' sketchbook, and enough stickers to make you swoon. Here are two videos of tiny previews of my favorite spreads, and two reviews that made me feel like, cool, yes, we put this out into the world and other people feel the way we do. More important than what a buncha fancy GROWN-UPS think, though, is that our readers like it, so thank you to anyone who's come to any of the events on our book tour and shown the love. I'm rubber, you're glue, your enthusiasm bounces off me and sticks 2 u.

WHAT YOU CAN DO TODAY: The simplest change you can make is to start following stylish people on places like Instagram. It’ll give you a double whammy: It’ll expose you to great style and give you some inspiration, but it’ll also create an environment where dressing well is “normal”. Need some stylish Instagram recommendations? Check out this post I wrote about my favorite stylish Instagrams here.
InStyle is part of the Meredith Beauty Group. © Copyright 2018 Meredith Corporation. All Rights Reserved. InStyle may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Privacy Policy | Terms of Service | Ad Choices | Your California Privacy Rights | EU Data Subject Requests
There was basic black — this is fashion week, after all — and monochrome white (the new black?) on the runways of Paris, but some of the season’s most energetic looks put it all on the table, with graphic treatments of black and white. For the bravest and boldest among us, there are stripes (at Dries Van Noten), checkerboard checks (at Balenciaga) and bifurcated blocks of color (at Louis Vuitton): racing gear, even if only for the rat race. — M.S.
There are different ways to avoid calluses, which can really make your day difficult. Most of those problems come from high heels, right? Up until now, I’ve tried different kinds of methods, and the most effective one includes the freezer, believe it or not. If you fill a couple of freezer bags with water, place them in your shoes, and put them into your freezer to stay overnight, you’ll be able to see a huge difference in the morning.
The segment of bloggers in their 30s, 40s, 50s, and beyond may be small, but it's mighty. We aim to enlighten you, dear reader, about the ladies of all ages who are killing the fashion-blogging game at the moment—from the 25-year-old whippersnappers to the 65-year-olds who've been at it for a good while longer. Prepare to be majorly inspired by all the women showing off their unique (and frankly, fun) looks. Keep scrolling to meet the best fashion bloggers of every age group!
About Blog YesStyle.com is the first online retailer in Asia to globally distribute a wide range of lifestyle and fashion products from the region. On their blog you will find the true definition of Asian Fashion with their Street Photography section, and you will be charmed by the laissez-faire air of their Lifestyle columns. Want in on the BBcream craze? You can turn to their beauty vloggers for a flawless finish.
To play it safe, combine a neutral, like flax, with something bolder, like yellow. But think twice about pairing intense hues with black, which "can look dated," says designer Chris Benz. For something punchier, try two colors that are beside each other on the color wheel, such as coral and orange. Not sure where to begin? "Notice what colors you love and respond to in your decor," says Benz.
Fashion blogs first appeared in the blogosphere prior to 2002.[16] Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.
References: Zoltan Torey copes with blindness by reconstructing reality in his head. Wes Anderson called Moonrise Kingdom a "memory of a fantasy," and envisioned the whole "These Days" scene from The Royal Tenenbaums when he first heard the song, building the rest of the movie around that moment (I have no source for this, a friend told me, I'll choose to believe it's true). I also wrote a bit about this in relation to The Virgin Suicides here.
Expect to hear this term bandied around a lot next summer. If you like fashion and function to come balanced, then this is a good trend go-to. Denim boiler suits, combat trousers (a style that has been out of fashion long enough to make a return), oversized anoraks and utilitarian jackets prevailed on catwalks including Fendi, Dries Van Noten, Isabal Marant, Balmain, Givenchy and Hermès. Regarding the combat trousers, don't panic - these aren't military inspired, and instead loose-cut with pockets that aren't bulky.
Where do these episodes come from? A past life? An innate discontentment with everything life already offers, combined with a form of voluntary synesthesia developed from an adolescence of perpetual loneliness manifesting itself in movie marathons and an inconvenient impulse to pay attention to every visual and auditory detail of every situation as an escape from the social interaction at hand?
Knowing your readership also helps you select the best theme. Not only will you have a better idea what to choose, but you’ll also be able to provide something that’s consistent with your industry’s standards and current trends. Conversely, if you are an extremely creative person, you could go against the grain and choose something that will set a new fashion!
Once you work through the basic steps you can turn your attention to finding an eye-catching design for your blog.  If you follow the process in the tutorial you will find that designing a blog is actually very easy.  There are pre-designed blog layouts called “themes” that allow you to change and customize your blog design with just a few clicks.  There are a thousands of these themes available, so if you are totally lost on which one to choose here are some recommendations:

References: Why You Truly Never Leave High School. Paul Feig's guest DJ choices on KCRW. Chuck Klosterman's essay on Dazed and Confused, in which he states, "Dazed and Confused is not a movie about how things were; Dazed and Confused is a movie about how things are remembered." Those fuzzy photograph-looking paintings by Gerhard Richter. Any Rodarte collection that cites California as inspiration. Eternal Sunshine of the Spotless Mind.
Just as we’re settling into the fall groove of checks and plaids, the Spring 2019 season has officially come to a close. And while there were a few overarching ideas to the season, there is truly a trend or a must-have item for everyone. One idea that seemed to resonate with many designers (and showgoers) was that of escapism. At Chloé, Loewe, and Paco Rabanne, the Spring 2019 girl has run off to Ibiza, where she is wearing patchwork textures and layers and using seashells and found objects as jewelry. It's the type of girl who always packs a favorite crochet dress or tie-dye T-shirt that she will throw over her maillot before heading to the beach. On the opposite end of the spectrum, we're seeing all-out '80s, an idea rooted more in the city streets and Hollywood. Eighties acid-washed denim, especially at Proenza Schouler, has officially made its comeback, as have graphic-art prints, as seen at Louis Vuitton. Animal prints are still having a major moment, as are feathers and fringe, which first made a big splash last spring. And while many are still lamenting the loss of Phoebe Philo's Céline, many labels are stepping up to fill in the void. Great suiting appeared all over the runways, including at brands where we are used to seeing more feminine pieces. The classic trench, a signature for minimalists and Philo-philes, is still a runway mainstay, and we saw many clever iterations at Riccardo Tisci's Burberry debut. But aside from a trench or a suit, the item to buy this spring is a pair of shorts. While many street-style stars got a head start on the bike-short revival we saw at Fendi, capri-length tailored shorts, as well as cargo shorts, are clearly the new skirt. For all of Spring 2019's best fashion trends, scroll below.
About Blog My name is Odette Wakim and I am the writer/blogger behind Sparkle In Gold. Being a fashionista, it’s hard not to fall in love with anything that is pretty- and gold. But there’s more to it than that- I love the light of gold the sun shines on us every day, the gold warmth of a smile, and the inner gold Sparkle that is in each and every one of us.
You check the app first thing after your alarm goes off in the morning, so why not let it influence your outfit for the day. “It shows me how a mix of women are dressing, from designers to stylists to influencers to my friends and which styles they’re actually wearing day to day,” said Taylor. Consider saving inspiring outfits into a “Collection” on your account, so you can easily access outfits you want to emulate. 

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Know Your Arch: Shoe shopping? Make sure you know your arch type. In an interview with the folks at The Fashion Spot, Erica Lynn Stanley, design director of ...me Too shoes, said the best way to determine your arch is to step on a piece of paper after wetting the bottom of your foot. You can determine whether you have a normal, flat or high arch by examining your wet footprint. If the middle part of your footprint doesn't show up, you have a high arch, but if you can see most of your footprint then you have a fairly flat arch. Your arch is normal if you see half of your wet footprint. Source:The Fashion Spot
As a business woman, you likely are smart with how you spend your money. There are certainly ways to penny pinch, but your business wardrobe is not one of them. Though the cost may seem like a lot up front, in reality you’ll get a lot of bang for your buck. If the item is high-quality, you’ll be able to wear it many times over many years, making the cost per wear low.
Whether you’re getting married, or you’re simply attending a black-tie event, you’ll definitely spend a lot of time searching for the right outfit. In order to be efficient and be happy with your choice, you should go shopping with a proper hairstyle, makeup and shoes, so you can see the bigger picture. Also, don’t forget to put on some nice underwear – you don’t want to dismiss a dress that doesn’t look good on you because you haven’t paid attention to your panty line.
What’s different is their response. When things go wrong, they quickly look for ways to put them right. They don’t whine, pity themselves, or complain about “bad luck.” They try to learn from what happened to avoid or correct it next time and get on with living their life as best they can. They have this Motivation Engine, which most people lack, to keep them going.
Today is the last day of 2017. This was a crazy and unforgettable year of my life. I’m so grateful for everything that happened (even the bad things), all the people I’ve met and all the things that are going to happen in 2018. Love you all and thank you for always supporting me ♥️ #blessed #bye2017 #🌴 #🇧🇷 #🧜🏽‍♀️ photo by one of my faves of 2017 @marianne_fonseca 🌊
Continuing in our annual-ish tradition, today we're releasing our 2015 ranking of the most influential personal style bloggers in the world. This list looks wildly different than it did in 2013. Here's why. For one, we excluded every blogger who has expanded her empire to the point that the blog is no longer only about her. (Leandra Medine, Garance Dore and Emily Weiss fall into this category.) We also chose to focus on those who write more about personal style than anything else. (That means leaving out lifestyle and photography bloggers.) We took more international bloggers into consideration, since the Internet is global and all. And we narrowed it down to blogs that cover womenswear more regularly than menswear. 

Dress Your Age: Janice Dickinson doesn't look 57, but she is. We're not going to lie, she looks great, but let's face it, it's a tad tacky when 50-somethings try sporting an outfit you'd normally find on 20-somethings — and vice versa. However, tinsel town allows celebrities more leeway than the real world does for us ordinary folk. As a rule of thumb, stick to age appropriate attire.
About Blog Erica is a style influencer, graphic/blog designer, & creator of the fashion DIY blog, Fashionlush. She got her degree in fashion merchandising w/ a minor in textile development & currently lives in the beautiful town of San Diego. Fashionlush is a blog for the style obsessed & showcases Erica’s personal looks, fashion related DIY projects, & her many inspirations in the world of fashion.
Not long ago, a reader (I’ll call her Kelly) has shared with me about how frustrated she felt and how unlucky she was. Kelly’s an aspiring entrepreneur. She had been trying to find investors to invest in her project. It hadn’t been going well as she was always rejected by the potential investors. And at her most stressful time, her boyfriend broke up with her. And the day after her breakup, she missed an important opportunity to meet an interested investor. She was about to give up because she felt that she’d not be lucky enough to build her business successfully.
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Proving once and for all that the minimal trend is over, this show season saw attendees embrace lashings of fabric. While this meant bold ruffles and oversized silhouettes, it also resulted in statement puff shoulders on both dresses and blouses. Simultaneously striking and stylish, these puff sleeves added a fun ’80s twist to modern outfits. Try the look yourself if you’re after a powerful and fashionable daytime style. Just be sure to keep the rest of your look subdued, so you don’t appear over-the-top.

If you invest in one dress style next season, make sure it has ruching - a romantic take on body-con, and much more forgiving. Carefully-positioned ruching has mighty figure-enhancing potential; it adds curves to slimmer frames and those with curvier silhouettes will appreciate its ability to stretch in the right places. Givenchy balanced ruched detailing with accordion pleating to create a dress that will be at the top of many wishlists next season, while Calvin Klein used it to cinch it in the waist.


Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)
Vancouver, Canada–based blogger Vanessa Hong manages not only her wildly successful blog, The Haute Pursuit, but also her accompanying fashion line, THP Shop, which is beloved by editors and street style stars alike. She's also a mainstay at every fashion week and a street style star in her own right—photographers love shooting her uniquely edgy, contemporary style.

We’d all appreciate it if the days were a bit longer, but regarding the fact that’s not about to happen, you should use all kind of trick and tips in order to dress up quickly. A nice touch is always a bow tie – you can make it work with almost anything. If you don’t have any heels near buy, you could class up your flats by placing clip on earrings on them.


While the runway showcases what’s coming next in fashion, the streets display not only the future but also what’s on-trend right now. So, if you’re looking to keep your wardrobe up-to-date, the world’s top street style stars have the inspiration you need. Every season, these stylish ladies debut the latest and greatest fashion looks, and Spring/Summer 2019 was no exception. From Paris and Milan to London and New York, every fashion week from the month featured outstanding outfits and lust-worthy looks. Here, we’ve rounded up the top trends from the season for you to add to your shopping list.
Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles
I would really thank you for the tips you have shared across the fellow readers who love fashion I will surely share this with my friend’s people are nowadays so fashion conscious they really wanted to look different from others thanks for the informative article. Thank you so much for sharing. I Really like your fashion sense. Keep Updating and Keep Sharing.
"Double3xposure" is the super-cool style blog of Atlanta-based Reese Blutstein, who offers her fans a glimpse into her minimalist, vintage-inspired fashion sense through her simple, creative posts. She started her blog in 2005 as a project with her identical twin sister (who still helps out with the photography), and it has been growing an avid following since. Reese wears basic, relatable pieces such as a camel coat, graphic t-shirt, or denim jacket, often sourcing them from thrift shops or her own closet. She's also a great source of inspiration to try small, lesser-known brands you've never heard of, rather than flaunting super-expensive designer pieces. If you're all about understated cool, this is a great blog to follow. More »
I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…
The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect. 
The blogosphere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world and discuss their likes and dislikes on the way fashion is presented in the media.[6] In 2008, the Pulitzer Prize winning fashion writer and former blogger Robin Givhan, claimed that fashion blogs had democratized the fashion industry. Givhan had also written in Harpers Bazaar that 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'.[7] A similar statement was said by Constance White, the style director for E-bay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings.[8] The Daily Mail writer Karen Kay suggested once in an interview that blogs allow anyone to both critique and praise designers, regardless of the often ‘needed’ professional opinion, with the help fashion blogs, the consumers are helping to set the trends.[9]

We’d all appreciate it if the days were a bit longer, but regarding the fact that’s not about to happen, you should use all kind of trick and tips in order to dress up quickly. A nice touch is always a bow tie – you can make it work with almost anything. If you don’t have any heels near buy, you could class up your flats by placing clip on earrings on them.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
Bucket hats are well and truly back. Yes, the iconic ’90s accessory is a must-have item for ’18/’19 and should undoubtedly be on your shopping list if you don’t already own one. Providing both sun protection and style, these casual and cool hats are perfect for weekend ensembles. Whether plain, patterned or featuring a logo, the brimmed hats add an on-trend edge to any outfit. Wear them with dresses, slouchy suits, overalls, and more.
Plugins are a very important part of the WordPress experience. They serve diverse purposes, but they have one thing in common: they make your blog look and function better! Whether they add a new feature (e.g. subtitles for your posts, or social buttons on your pictures), or a new functionality (e.g. a contact form), or just make your blog simply smashing (e.g. a rotating slideshow, a pop-up window, or a subscription reminder), they all work together to enhance the way your fashion blog looks and works.
 InStyle is part of the Meredith Beauty Group. © Copyright 2018 Meredith Corporation. All Rights Reserved. InStyle may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Privacy Policy | Terms of Service | Ad Choices | Your California Privacy Rights | EU Data Subject Requests

The versions about the origin of casual style are diverse, too. According to one, it originated in a small Scottish town Aberdeen, particularly in a football club, where everyone wore his/her name on the clothes. The fans of football and the founders of this club wanted to be different from the others and they created a unique football style, characterized by the pieces of certain brands. Further, the football fans realized that the brands were not at all important. And they started concentrating on the comfort and the harmony of the pieces that were combined and the casual style was born. According to another version, the native Scandinavian people of the countryside used this style for their combinations.
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