Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.

When it’s really, really cold outside, sometimes even the items in your wardrobe that you always depend on (everything from ripped jeans to cashmere sweaters) no longer cut it. This is when you have to find creative ways to layer under your clothes that no one will notice. You can, for instance, throw a pair of tights or sheer stockings under a pair of ripped jeans or layer a form-fitting sweater over a long-sleeve T-shirt. Also don’t be afraid to whip out the long johns you normally reserve for ski trips—sometimes during the winter they’ll come in just as handy for the walk to work.
When I saw Ware give a talk about his book last November, he said that he could remember what he'd visualized as a child listening to his grandmother tell stories about her own life better than he could picture some events that actually happened to him. When I interviewed him for Rookie, I asked about the one character's dream, why he included that Picasso quotation on the inside cover, what convinced him that such memories could have the same effect on a person as real ones. His response:
VI. My boyfriend and I take a tiny road trip during spring break. We skip stones on the beach, drink Coke out of glass bottles, and watch a pink sunset sky settle into nighttime. We walk along train tracks in the dark and stop to look at an old car behind a restaurant. I ask him to stand in front of it so I can take a Polaroid, the only picture I would have of him.
 All products and services featured are selected by our editors. Real Simple may receive compensation for some links to products and services in this email on this website. Offers may be subject to change without notice. Real Simple is part of the Meredith Home Group. © Copyright Meredith Corporation. All Rights Reserved. Reproduction in whole or in part without permission is prohibited | Privacy policy | Terms of Service | Ad Choices | Your California Privacy Rights | EU Data Subject Requests

From the beginning, start promoting your blog to family, friends, and your social network (without being overly annoying, of course). This is your best bet for testing out your brand and content. The truth is, no one will read your first couple posts outside of the people you tell about your blog, so there's no reason to freak out every time you hit the publish button. Just get some content out there and start getting honest feedback from people.

IV. I listen to the "Bliss" episode of Radiolab, and the reasoning behind my impulses feels confirmed by the segment on snowflakes. So taken with their beauty, a young man in the 1880s named Wilson Bentley spent day after day trying to catch and document them, first through drawing and then photography. He only had about five minutes before one would melt, and had to hold his breath the whole time to keep from giving off any extra heat. Today, physics professor and snowflake expert Kenneth Libbrecht travels worldwide to do the same. 

“Remember how in ‘The Devil Wears Prada’ the editor always wore a single white Hermes scarf as her signature piece? What’s your version of this? No matter how traditional or fashion forward you like to be, have a think about what pieces you really gravitate to and make it your signature style. And it doesn’t have to be a scarf. Consider bright colored shoes, men’s style watches, or classic shirts.” —Ms. Narain
About Blog YesStyle.com is the first online retailer in Asia to globally distribute a wide range of lifestyle and fashion products from the region. On their blog you will find the true definition of Asian Fashion with their Street Photography section, and you will be charmed by the laissez-faire air of their Lifestyle columns. Want in on the BBcream craze? You can turn to their beauty vloggers for a flawless finish.
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 
Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »

Founder of Independent Fashion Blogger (IFB), Jennine Jacob, stated how thrilled she was to get the validation from high-end fashion designers (such as Proenza Schouler) that fashion blogging has an incredible impact on the fashion world. Imran Amed stated that there will always be designers and editors that will never fully wrap their head on the huge impact fashion blogging and social media has on the industry, but on the other side of the spectrum, there are numerous designers, editors, branders and writers that do understand and are “coming on board”. He also states that this is a fairly new phenomenon that will take time for fashion world to reap the full benefits.[4]
Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.[10] Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, “These days, before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy”.[citation needed] The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.[9]
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
“Fashion shows are for transporting people,” Balenciaga designer Demna Gvasalia told Vogue this season, “otherwise there’s no point.” His show was one of the season’s most surreal transports. He compared working on a collection presentation to working on a movie, and in fact, it was Luc Besson’s studio on the outskirts of Paris where he held his show, in a digital tunnel that dripped, melted and swooped through a simulated reality. It was the work of the digital artist Jon Rafman, whom Gvasalia had met at Art Basel, and the effect was practically mind-melting, a digi-dystopia for an elegant but surreal collection.
How to actually do it: First, a disclaimer. There's no need to break the bank on the basics—tees, button-downs, jeans—of which there are plenty of quality options available at low prices. Instead, splurge (if you can) on the types of items in which even the cheapo versions aren't exactly steals. For instance, bargain cashmere will still set you back $100. But that sweater will stretch out quickly, and then you'll have to blow another $100 to replace it, rather than spending a little more only once. "When buying classics, like a great black blazer, it's important to invest in better fabrics— say, wool—that will hold up better over time," says Minkoff. Try calculating the price per wear to help stave off sticker shock.
The four dresses I’m wearing in today’s post, and everything below is under $100. Nordstrom has something on a budget for everyone – no matter the color, shape, or size you are looking for, and no matter the occasion. Whether it’s sequins for New Year’s, red for Christmas, or pastels and prints for your next holiday parties and soirees – they’ve got it.
For the 2016 Pirelli Calendar, Annie Leibovitz chose to photograph women whose achievements demonstrate a different kind of beauty from what the calendar has traditionally showcased. I'm still shocked to be included among so many people who've long influenced not just my work, but how I see the world, and try to see myself. Annie photographed me one year earlier in the pink velvet dress I'd originally bought for prom, in my parents' backyard. At that time, it was still my backyard, too, and had functioned since I was a little kid as a personal photo studio, study, and consistent reminder that I was bigger than I had been the year before, and the year before that, and that this would only keep happening. (I'm still v short, but: relatively speaking.) It was where I learned that as your childhood shrinks around you, so will your sense of wonder, unless you choose to pay close attention to what surrounds you at new heights. When Annie shot me for Pirelli, we were just a few blocks from my new home in NYC. A lot happens in that first year, and not knowing the geography of the city makes every encounter feel totally isolated from the rest of the world, like a castle on a cloud. At the time of this shoot, I was parsing what in this year had seemed significant just because it was new, and then what was enriching. I was exhausted by the sheen, and desperate to develop a kind of discernment which would make me so healthy, so OK with myself, that genuine wonder would return--gravitation towards stuff that isn't just shiny, but illuminates the same sorts of truths I'd learned as a fan of Patti, Yoko, and other women who happen to be in this calendar, too. I decided to cut my hair on the shoot, rid myself of any excess. Annie made me feel completely comfortable, like I was the same person as the year before, but indeed older. Again, still very physically short. My foot is peeking out of that shoe. I urge you to look at the other portraits, all so stunning, bold & nearly impossible to turn away from. They are strongest as a group, but I wanted to share what mine means to me and thank you for following what I do in such a way that has allowed for this to happen.
You know how some people simply know how to wear the right clothes? There’s no mystery there, and actually, you could pull it off, too, by just thinking about what you’re wearing a little bit more. It all depends on how your body is built – you should tend to accent your features in the right way. For example, wearing V neck will make your torso look longer, and wearing nude pups will do miracles for the length of your legs. Embrace your shape and learn to love all its imperfections.
There is an enormous, and growing, number of fashion and shopping-related blogs: about 2 million, according to Technorati Inc., [...] or slightly less than 10 percent of the 27 million blogs the company tracks. (That number includes blogs in languages that use the Roman alphabet and that contain anything fashion-related, including sites such as Pink Is the New Blog, which focuses on celebrities.)[14]
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
“If you have a pear body type, look for styles that elongate your figure to take the emphasis away from your lower body. You want to draw attention to your upper torso, and the best ways to do that are with pairing dark colored bottom pieces with lighter shades and patterns up top. Think of bold patterns and necklines that have detailing like embellishments or ruffles. You should avoid skinny jeans and instead opt for boot cut or those with a slight flare. Showing your shoulders also helps in drawing attention upwards and balancing your top half with your bottom half proportions.” —Ms. Michniak    Here are other denim mistakes you make that could ruin your outfit.
Wow, Ramsay, thank you again. This is massive! I always have my domain for 5 years and I just parked it. And because I have always pushed back on making it big, I never really paid for webhosting. It has always been with blogspot (I know!) Reading this makes me realize I had 5 years trying to find my voice as a blogger, 5 years of finding that voice and 5 years of, well, maybe wasting my time when I could’ve done a lot better. So thank you, this is like a wake up call.

"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek


This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »
Much like suiting, the trench is not going anywhere anytime soon. The closet staple got an update for spring especially at Burberry, where newly installed creative director Riccardo Tisci presented many variations on the classic coat. A favorite (and a much-Instagrammed version!) was a beige trench coated in pearls and feathers. At Max Mara, Givenchy, and Valentino, the classic coat also made an appearance.
3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever). 

Blogger Krystal Bick is the woman behind "This Time Tomorrow," a fashion blog that covers style, travel, art, dating, and other topics related to living in New York City. A transplanted West Coaster, Krystal's fashion vibe is a true blend of East and West coast American style (or you could say, girlfriend meets boyfriend style). Her looks tend to gravitate toward classic, tailored pieces inspired by menswear, but often with feminine and quirky accents thrown in, such as a pair of cropped patterned trousers, a silky blouse, high heel pumps, and an over-sized men's watch. More »
Purse Essentials: A purse isn't just a fashion statement. It's main purpose is functional. You carry it around wherever you go so it needs to contain some essentials: your wallet, a pen, pain killers, hand sanitizer, tissues, make-up essentials (we personally won't leave the house without lip stick and/or lip balm), hand cream, gum or breath mints, tampons or maxi pads (no one wants to be caught off guard during that time of the month), and for those of you who spend lengthy bouts talking, texting or gaming, bring your phone charger along.
Fashion’s enduring obsession with the 1980s isn’t going anywhere. From Hedi Slimane’s controversial debut at Celine (all puffball off-the-shoulder minidresses and big-shouldered blazers) to the tie-dye T-shirts, stonewashed denim and shell suits at Stella McCartney — not to mention the oversize sweaters and Madonna crosses on show at Marco de Vincenzo — nostalgia for the era appears to have reached critical mass. Much like now, the ’80s were a polarizing decade both politically and culturally. It is not surprising, then, that these tribute fashions also still split the jury. — E.P.

The segment of bloggers in their 30s, 40s, 50s, and beyond may be small, but it's mighty. We aim to enlighten you, dear reader, about the ladies of all ages who are killing the fashion-blogging game at the moment—from the 25-year-old whippersnappers to the 65-year-olds who've been at it for a good while longer. Prepare to be majorly inspired by all the women showing off their unique (and frankly, fun) looks. Keep scrolling to meet the best fashion bloggers of every age group!

Do we have Ines de la Fressange to thank for the ubiquity of “French girl style?” The author of “La Parisienne,” she might be responsible for defining exactly what “chic” means for a generation of wannabe French girls. These days, she’s one of the top fashion Instagram influencers who regularly collaborates with the brand Uniqlo to produce limited-edition collections, and managing her own lines.


"Never underestimate the power of one or two accessories on a simple outfit. For example, a cute tee with a high-waisted skirt (of moderate length) and tights with your favorite boots, pretty cute. But add a watch and a conversation-starter necklace and it instantly makes you look more polished and put together. That's my staple outfit for work." —Submitted by Rachel Davis (via Facebook)
One of the new season's most feminine trends came by way of bows. Losing its prissy connotations, they came in vibrant red at Valentino, and in sorbet shades at Emilia Wickstead and Erdem. They were particularly pervasive at London Fashion Week, where they adorned the backs of dresses at Wickstead, Preen and Delpozo. If following suit feels too saccharine, then tailor a polished ponytail with a bow instead like on the Emilia Wickstead catwalk, a look that's has already inspired Poppy Delevingne.
How to actually do it: "Don't give people too many things to look at all at once," says Halbreich. "If you're wearing a low-cut dress, focus on the cleavage—you don't also need bare arms and legs." The concept applies to fit as well: A body-hugging dress is better with a more sensible neckline and hem, whereas a skirt that hits a few inches above the knee won't raise eyebrows if it's flared rather than tight.
"Pick out your outfit the night before. I cannot tell you how many times I used to not bother, then be in a rush in the morning and just put on the first thing I could find in a hurry. That way you can pick something practical, stylish and feel great, rather than rushing and feeling like a hot mess all day! Plus it gives you time to pick out your accessories — which I had a habit of running out without when I would pick it out in the morning!" —Submitted byKrissie Gonzalez
This site is a go-to for fashion-forward women who are shopping on a budget. Not only is the site dedicated to recreating celebrity looks with cheaper options (that look very similar, if not identical!), but it also is a source for style tips and the latest trends. See an outfit you love on Chrissy Teigen? Just hop over to the site to find out how to have it without spending three months worth of paychecks.
7. Wear bangs. Whether straight and full, long and feathery or sideswept, a fringe is a game changer. Bangs camouflage three things: the vertical creases between the eyes that create an angry look; forehead creases that make you appear stressed; and thin and skimpy brows that require extra makeup. Full bangs give your face definition, create the illusion of higher cheekbones and draw attention to the eyes. Sideswept bangs hide a receding hairline, make hair look fuller and blend in easily.  

For the 2016 Pirelli Calendar, Annie Leibovitz chose to photograph women whose achievements demonstrate a different kind of beauty from what the calendar has traditionally showcased. I'm still shocked to be included among so many people who've long influenced not just my work, but how I see the world, and try to see myself. Annie photographed me one year earlier in the pink velvet dress I'd originally bought for prom, in my parents' backyard. At that time, it was still my backyard, too, and had functioned since I was a little kid as a personal photo studio, study, and consistent reminder that I was bigger than I had been the year before, and the year before that, and that this would only keep happening. (I'm still v short, but: relatively speaking.) It was where I learned that as your childhood shrinks around you, so will your sense of wonder, unless you choose to pay close attention to what surrounds you at new heights. When Annie shot me for Pirelli, we were just a few blocks from my new home in NYC. A lot happens in that first year, and not knowing the geography of the city makes every encounter feel totally isolated from the rest of the world, like a castle on a cloud. At the time of this shoot, I was parsing what in this year had seemed significant just because it was new, and then what was enriching. I was exhausted by the sheen, and desperate to develop a kind of discernment which would make me so healthy, so OK with myself, that genuine wonder would return--gravitation towards stuff that isn't just shiny, but illuminates the same sorts of truths I'd learned as a fan of Patti, Yoko, and other women who happen to be in this calendar, too. I decided to cut my hair on the shoot, rid myself of any excess. Annie made me feel completely comfortable, like I was the same person as the year before, but indeed older. Again, still very physically short. My foot is peeking out of that shoe. I urge you to look at the other portraits, all so stunning, bold & nearly impossible to turn away from. They are strongest as a group, but I wanted to share what mine means to me and thank you for following what I do in such a way that has allowed for this to happen.

Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles


"Pick out your outfit the night before. I cannot tell you how many times I used to not bother, then be in a rush in the morning and just put on the first thing I could find in a hurry. That way you can pick something practical, stylish and feel great, rather than rushing and feeling like a hot mess all day! Plus it gives you time to pick out your accessories — which I had a habit of running out without when I would pick it out in the morning!" —Submitted byKrissie Gonzalez
Also remember that the best way to a brand’s heart is through engagement. Brands and agencies want to work with bloggers who have engaged readers, because that ultimately means that your readers listen to you and trust what you have to say (and are more likely to purchase a product based on your recommendations). So all that networking you’ve been doing with your readers? It’ll pay off when it comes time to partner with brands.
“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim    Learn some more ways you can use clothing to influence your mood.

You know how some people simply know how to wear the right clothes? There’s no mystery there, and actually, you could pull it off, too, by just thinking about what you’re wearing a little bit more. It all depends on how your body is built – you should tend to accent your features in the right way. For example, wearing V neck will make your torso look longer, and wearing nude pups will do miracles for the length of your legs. Embrace your shape and learn to love all its imperfections.


Other recent developments: I was on the cover of magnificent, ad-free The Great Discontent, as well as New York Magazine and Nylon. This is Our Youth playwright Kenneth Lonergan wrote something about me for Vanity Fair, and Annie Leibovitz took the accompanying photo in the same backyard where I used to take pictures every day after school for this blog. Here I am babbling on about all this lunacy:
There’s a good reason why tailored clothes cost so much – they fit perfectly. A few inches here and there make a huge difference, so don’t hesitate to visit your tailor from time to time. If you’re out of ideas about what you’d like to sewn for you, you can always alter the clothes you have bought. Make friends with a good tailor – it will make the whole process much easier.
As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
Accessorizing is what actually gives an outfit a personal touch. The way you accessorize is an important part of your style. Most of garments in your color are probably (and should be) in neutral colors, so you can combine them when you find it suitable. So, when you’re purchasing accessories, you should be free to get them in wild colors. Also, don’t be afraid to clash together different materials, like edgy chains with pears and feathers, perhaps. An interesting addition to accessorizing somehow everyone tends to forget are buttons – try switching a set from your garment with the one you choose. It doesn’t require any special sewing skills, and it fits any kind of budget. You should know that accessorizing rounds out an outfit, so try to find time to put on a couple of items.
Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.

Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
×