In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs. While a vast portion of what was written in these blogs came from various mainstream fashion resource magazine and newspaper articles, such as Coutorture and New York Magazine, these fashion blogs provided a larger viewing and reading audience for the fashion week.[13]
Milliner Gigi Burris O’Hara is known for adding the most delicate details to her intricate hats, so she knows a thing or two about pulling together an outfit with panache. “Looking put together is very different than having it all together, it just takes a bit of mindfulness,” Burris O’Hara pointed out. “Make sure your shoes are shined and put on a hat—immediately you’ll look done.”

When it’s really, really cold outside, sometimes even the items in your wardrobe that you always depend on (everything from ripped jeans to cashmere sweaters) no longer cut it. This is when you have to find creative ways to layer under your clothes that no one will notice. You can, for instance, throw a pair of tights or sheer stockings under a pair of ripped jeans or layer a form-fitting sweater over a long-sleeve T-shirt. Also don’t be afraid to whip out the long johns you normally reserve for ski trips—sometimes during the winter they’ll come in just as handy for the walk to work.

Based in Charleston, Julia Engel also started her blog, Gal Meets Glam, when she was a college student. At first, her style landed her partnerships with brands such as Coach, Gap, and Tory Burch. Lately, she’s become one of the top fashion Instagram influencers with a following of 1.1 million. And, she is going to be launching her own line of clothing soon.

How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."
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