You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages."
During the 2011 New York City Fashion Week, top-tier fashion designers, Lazaro Hernandez and Jack McCollough (owners and designers of Proenza Schouler), took the time out of their ‘hectic schedules’ during fashion week to help promote the work of fashion bloggers. The two were interviewed by Imran Amed, founder and editor of The Business of Fashion website. In the 5:15 minute long interview, the two fashion designers were asked various questions from an audience of fashion bloggers, including their personal opinions on the effects of fashion blog writing, how it influences the fashion industry as a whole, and how fashion blog posts affects their designing and selling process. When asked about their thoughts on the overall effect of the fashion blogs, McCollough stated, “Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business”. They also stated how in the past, they would have to wait three, four days to hear a review on their line, but now the feedback comes almost instant. When asked about how the blogs directly affect their own designs, they explained while they do read numerous blogs daily, they try to take each criticism (positive or negative) with a grain of salt, “We try not to obsess over it” stated McCollough.[4]
Everything is now a matter of life and death. Math homework: NOT A PRIORITY WHEN THE END COULD BE RIGHT AROUND THE CORNER. Cleaning my room: IS THIS REALLY HOW I WANT TO SPEND MY LAST HOURS ON EARTH WHEN I COULD GET HIT BY A CAR TOMORROW? Etc. The habit that blog-keeping instilled in me of compulsively archiving every single thing only worsens. If I get behind in my journal, I spend hours wondering where to even start. I can't pay attention in class, only make scattered notes where there should be a timeline of the Industrial Revolution, listing all the details I need to get down properly as soon as I have time: The music we listened to in Claire's room, the old man I saw on my way to school, the view from my boyfriend's car when we sat in a 7-Eleven parking lot watching people walk in and trying to predict their purchases, along with a record of what each person looked like and what they bought. My hands tremble, relaxing only once everything has been sufficiently documented, each memory in my grasp, as if by putting them down on paper, I can make them last forever.
Dress Your Age: Janice Dickinson doesn't look 57, but she is. We're not going to lie, she looks great, but let's face it, it's a tad tacky when 50-somethings try sporting an outfit you'd normally find on 20-somethings — and vice versa. However, tinsel town allows celebrities more leeway than the real world does for us ordinary folk. As a rule of thumb, stick to age appropriate attire.
Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.
Expect to hear this term bandied around a lot next summer. If you like fashion and function to come balanced, then this is a good trend go-to. Denim boiler suits, combat trousers (a style that has been out of fashion long enough to make a return), oversized anoraks and utilitarian jackets prevailed on catwalks including Fendi, Dries Van Noten, Isabal Marant, Balmain, Givenchy and Hermès. Regarding the combat trousers, don't panic - these aren't military inspired, and instead loose-cut with pockets that aren't bulky.
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
I have been thinking a lot lately about what validates an emotion/event/observation, makes me feel like it really happened and I really lived it, and this seems like the right occasion to word-vomit these ideas. (Plus, I miss having time to keep this thing going, and I do feel an obligation to people who have read my blog for a long time that is not unlike the unspoken understanding you have with your first best friend, the one who watched you like stupid bands and stupid people and embarrass yourself and cry a lot, whose insight into whatever you do from now on is shaped by a unique knowledge of all the ties which bind New You to Old You, and who refrains from bringing up in front of new acquaintances that time you were on the 8th grade hip-hop team in the interest of letting you become more of yourself. In other words, we had a time, but there's so much time ahead, and it is, somehow, at the same time, quickly running out.)
A sloppily cuffed jean. An ill-fitting blazer. A dress that shows just a little too much to be referred to as "tastefully sheer." These are the things that fashion editors and stylists can spot from a million miles away. To those in the biz, the proper proportions of a crop top may be obvious, but for those seeing the trends in a magazine or online, it can be a little trickier to know exactly how to wear everything.
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.

“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  
I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style.
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