As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
Tuxedos may have been a talking point at the SS19 shows (more of that later), but there was a broader tailoring trend likely to change the way we dress next season. The industry is moving away from the more fluid midi styles of recent seasons to a sharper silhouette - tailored trousers were styled with shirts and belts for a pulled-together look that still feels softer than a suit - Balenciaga, Burberry and Givenchy were just a few to adopt the trouser-shirt line of thinking. It was an accessible take on androgyny and one that women beyond a size eight can really wear. The result? Clothes that look polished, elegant and confidence-boosting.
Plus-size fashion blogger and beauty influencer Tanesha Awasthi shares her fabulous outfit inspirations, style advice, and makeup tutorials on the popular "Girl With Curves." As a little girl, Tanesha dreamed of being a designer or a stylist, and she channels her love for fashion into the charming outfits that she styles and posts on her blog. With a modern, sophisticated and ladylike style sensibility that blends Audrey Hepburn and Olivia Palermo (with a bit of occasional edge), Tanesha builds many of her looks starting with her favorite closet staples, a great pair of dark wash jeans, a tailored blazer and classic pointy toe pump. More »
If you always wear jeans, try swapping them out for a dress one day per week; if you’re a fan of flats, slip into a pair of heels every Friday night. Getting out of your comfort zone is a good way to challenge yourself, in both the sartorial and self-confidence department. “I try to pick one silhouette each season that’s new to add to my wardrobe,” Fisher explained. She prefers wearing pants, so this year, she’s trying out more skirts and dresses—and has even learned a lesson from this experiment: “I find skirts and dresses much easier to put together at 6AM in the morning!”
There aren’t many redeeming factors about living through really cold weather fashion wise, but it is the only time during the year that you can wear fur (or faux fur, of course). So just have fun with it! You can wear fur with just about anything to give your outfit an instant upgrade. Unvest in a statement fur topper, throw on a fur vest or stole over your winter coat, or find cool fur accent pieces like fur collars or even fur mittens to liven up your winter outfits.
“I don’t recommend buying a highly trendy item for a lot of money because in just a few months it’s almost guaranteed to be on the ‘OUT’ list next year. One example this season are the embellished handbags. These fun bags with stars, hearts, moons, and beading can be super fun for some nights out but really shouldn’t be a big part of your fashion budget. I’d look to stores like Zara or Topshop for great versions at an affordable price.” —Mr. Hernandez
Blogger Krystal Bick is the woman behind "This Time Tomorrow," a fashion blog that covers style, travel, art, dating, and other topics related to living in New York City. A transplanted West Coaster, Krystal's fashion vibe is a true blend of East and West coast American style (or you could say, girlfriend meets boyfriend style). Her looks tend to gravitate toward classic, tailored pieces inspired by menswear, but often with feminine and quirky accents thrown in, such as a pair of cropped patterned trousers, a silky blouse, high heel pumps, and an over-sized men's watch. More »
One of the new season's most feminine trends came by way of bows. Losing its prissy connotations, they came in vibrant red at Valentino, and in sorbet shades at Emilia Wickstead and Erdem. They were particularly pervasive at London Fashion Week, where they adorned the backs of dresses at Wickstead, Preen and Delpozo. If following suit feels too saccharine, then tailor a polished ponytail with a bow instead like on the Emilia Wickstead catwalk, a look that's has already inspired Poppy Delevingne.
The Daileigh’s Ashleigh Hutchinson offers articles and courses to help her readers build the perfect closet. She aims to help women aged 20-70 to create a style they love. Ashleigh includes quite a few fashion eBooks on her site, as well as blog posts and beautiful fashion photography. She even holds online webinars to help people improve their fashion sense.
Vancouver, Canada–based blogger Vanessa Hong manages not only her wildly successful blog, The Haute Pursuit, but also her accompanying fashion line, THP Shop, which is beloved by editors and street style stars alike. She's also a mainstay at every fashion week and a street style star in her own right—photographers love shooting her uniquely edgy, contemporary style.
How to actually do it: Doubling up on patterns can help you come across as confident and chic—or as if you got dressed in the dark. Achieve the former by following these guidelines. Stick to a similar color family—and preferably the same background shade. Some pairings are like PB & J—they just work. "Polka dots with stripes or florals typically go well together," says Minkoff. The same holds for leopard print with a non-critter pattern or paisley with squares or checks. Near matches are a no-no. For example, says Vazquez, houndstooth and plaid are too similar to be simpatico. And two large-scale prints will compete for dominance—and give people a headache. Finish off the outfit with neutral accessories. Cautions Roe: "Don't add another color into the mix."
The four dresses I’m wearing in today’s post, and everything below is under $100. Nordstrom has something on a budget for everyone – no matter the color, shape, or size you are looking for, and no matter the occasion. Whether it’s sequins for New Year’s, red for Christmas, or pastels and prints for your next holiday parties and soirees – they’ve got it.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
It's a little awkward, so we'll get straight to the point: This Thursday we humbly ask you to protect Wikipedia's independence. We depend on donations averaging about $16.36, but 99% of our readers don't give. If everyone reading this gave $3, we could keep Wikipedia thriving for years to come. The price of your Thursday coffee is all we need. When we made Wikipedia a non-profit, people warned us we'd regret it. But if Wikipedia became commercial, it would be a great loss to the world. Wikipedia is a place to learn, not a place for advertising. It unites all of us who love knowledge: contributors, readers and the donors who keep us thriving. The heart and soul of Wikipedia is a community of people working to bring you unlimited access to reliable, neutral information. Please take a minute to help us keep Wikipedia growing. Thank you.
Resole Shoes That You Love: If you have a pair of adored shoes you have worn straight into the ground, why not spend some money getting them fixed rather than finding another pair that will never be quite the same? Naturally, this is more important when you have spent more money on the shoes initially, rather than a cheap pair of flats from Forever 21 or something similar.
Fashion blogs first appeared in the blogosphere prior to 2002. Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.
"Every woman really only needs 20 core items in her closet," advises Nazarudin. "A black pair of pants, a blue blazer, a cashmere V-neck sweater in a jewel tone, and so on." Outside of these 20, you can experiment with more inexpensive items — if you don't like them, it's not nearly as bad as if you dropped $300 on a trendy piece you only wore once. If you need tips on how to maximize your basics, check out Good Housekeeping Style Director Lori Bergamotto's weeklong experiment in wearing the same thing every day.
There is much to consider before you begin writing your fashion blog, and next on the list is making it look amazing. Fashion is all about appearance, so it is essential that you make your blog look amazing. Whether you select a template from WordPress, or have you website custom designed—it must have a clean, crisp, modern, and stylish appearance. Also ensure that your website is responsive (aka mobile friendly), since fashionistas want to be able to browse their favorite fashions while on the go.
For the best chances of converting people to readers of your site, write about topics that will be interesting for the readers of that particular blog. For example, if your blog covers bargain fashion deals and the site you’re guest posting on targets professional women, combine those efforts by writing a post on, say, five workplace looks under $50.
Dress Your Age: Janice Dickinson doesn't look 57, but she is. We're not going to lie, she looks great, but let's face it, it's a tad tacky when 50-somethings try sporting an outfit you'd normally find on 20-somethings — and vice versa. However, tinsel town allows celebrities more leeway than the real world does for us ordinary folk. As a rule of thumb, stick to age appropriate attire.
From the beginning, start promoting your blog to family, friends, and your social network (without being overly annoying, of course). This is your best bet for testing out your brand and content. The truth is, no one will read your first couple posts outside of the people you tell about your blog, so there's no reason to freak out every time you hit the publish button. Just get some content out there and start getting honest feedback from people.
Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »