Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.

“Remember how in ‘The Devil Wears Prada’ the editor always wore a single white Hermes scarf as her signature piece? What’s your version of this? No matter how traditional or fashion forward you like to be, have a think about what pieces you really gravitate to and make it your signature style. And it doesn’t have to be a scarf. Consider bright colored shoes, men’s style watches, or classic shirts.” —Ms. Narain
Kyrzayda Rodriguez is a full-time blogger and mom who is known for her signature haircut, fierce fashion sense and fit physique. Her fashion blog is where you can get inspired by her daily, effortlessly cool outfits. Kyrzayda has a fun, positive and passionate approach to life that shines through all of her style photos, and her fashion choices often include statement coats, over-sized sunglasses, shredded denim, a good amount of sparkle, and bold accessories that you'll want to borrow. More »
Where do these episodes come from? A past life? An innate discontentment with everything life already offers, combined with a form of voluntary synesthesia developed from an adolescence of perpetual loneliness manifesting itself in movie marathons and an inconvenient impulse to pay attention to every visual and auditory detail of every situation as an escape from the social interaction at hand?
References: Why You Truly Never Leave High School. Paul Feig's guest DJ choices on KCRW. Chuck Klosterman's essay on Dazed and Confused, in which he states, "Dazed and Confused is not a movie about how things were; Dazed and Confused is a movie about how things are remembered." Those fuzzy photograph-looking paintings by Gerhard Richter. Any Rodarte collection that cites California as inspiration. Eternal Sunshine of the Spotless Mind.

Whether you’re getting married, or you’re simply attending a black-tie event, you’ll definitely spend a lot of time searching for the right outfit. In order to be efficient and be happy with your choice, you should go shopping with a proper hairstyle, makeup and shoes, so you can see the bigger picture. Also, don’t forget to put on some nice underwear – you don’t want to dismiss a dress that doesn’t look good on you because you haven’t paid attention to your panty line.
A sloppily cuffed jean. An ill-fitting blazer. A dress that shows just a little too much to be referred to as "tastefully sheer." These are the things that fashion editors and stylists can spot from a million miles away. To those in the biz, the proper proportions of a crop top may be obvious, but for those seeing the trends in a magazine or online, it can be a little trickier to know exactly how to wear everything.
Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)
“Whenever you think something looks good but you think you couldn’t pull it off, take it to the dressing room and try it on. Some of my most successful styling jobs started with a client saying to me ‘forget it, it’s not my cut, or color, or length’ only for them to end up loving it after they tried it on. What do you have to lose?” Mr. Hernandez     Watch out for these dressing room mistakes it’s time to stop making.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.
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