This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.
Los Angeles blogger and fashion influencer Julie Sarinana shares her personal style inspiration on "Sincerely Jules," a blog she launched when attending the Fashion Institute of Design & Merchandising. Julie has a laid back, approachable, Cali-girl style that often sees her mixing Gap with Gucci, and wearing vintage and flea market finds as well as items from mass retailers. Given her easy, casual approach to getting dressed, it makes sense that she also has her own line of screen print  t-shirts, printed with inspirational and humorous quotes. More »
Also remember that the best way to a brand’s heart is through engagement. Brands and agencies want to work with bloggers who have engaged readers, because that ultimately means that your readers listen to you and trust what you have to say (and are more likely to purchase a product based on your recommendations). So all that networking you’ve been doing with your readers? It’ll pay off when it comes time to partner with brands.
If you also purchased this sweater recently - or already had one like it in your closet - here’s another way to wear it! In my first outfit, I paired it with jeans, sneakers and hot pink accessories. This look is so different it hardly feels like the same sweater, and gives you even more bang for your buck by making it work for occasions beyond weekend casual. It’s written all over my face - this is such a fun, colorful look!
But before you drop a few grand on a new wardrobe of very trendy pieces, take some tips from fashion professionals, including Net-A-Porter’s Fashion Director Lisa Aiken, stylist-turned-jeweler Jennifer Fisher and milliner extraordinaire Gigi Burris O’Hara. Here, these industry insiders drop some knowledge on how to overhaul your closet, shop a bit smarter and look like you always sit front row at NYFW. Here’s to a chic and stylish New Year!
There is an enormous, and growing, number of fashion and shopping-related blogs: about 2 million, according to Technorati Inc., [...] or slightly less than 10 percent of the 27 million blogs the company tracks. (That number includes blogs in languages that use the Roman alphabet and that contain anything fashion-related, including sites such as Pink Is the New Blog, which focuses on celebrities.)[14]

Photo by @roseolm of #thecruciblebroadway opening night bow. I am so proud of and moved by everyone in this show, night after night, and thrilled for any audience member who gets to see what they've all brought to characters I thought I knew well enough from English class. My heart is very full right now!!! This was Thursday, 3/31, which is also the date of my first Style Rookie post 8 years ago. What a bizarre course of events. Thank you for following them, reading, watching--I hope you can catch this one too. ❤
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]

As we get ready to usher in a new year, it's also time to usher in a new set of trends. According to the runways, the street style scene, and the best dressed A-listers, these are the emerging fashion trends to watch in 2018. Whether your resolution is to take more style risks or hone in on your wardrobe, these are the looks to weave into your wardrobe. Plus, the trends it's time to retire (for now).
Fashion blogs first appeared in the blogosphere prior to 2002.[16] Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.

Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 


By the middle of winter it’s pretty inevitable that you’re going to start to feel some fatigue when it comes to putting on your boring old winter coat day after day. Add new life to your coat simply by belting it. Cinching your waist will make it seem almost like you have a brand new coat. The best news of all: This styling trick will work with just about any coat style—we’ve even seen some serious fashionistas belt puffer coats!
Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.[10] Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, “These days, before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy”.[citation needed] The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.[9]
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
“One of the most important things that people need to realize is that just because they buy something in their ‘size,’ doesn’t mean that it’s going to fit them. People get very invested in being a certain size but this is a huge mistake as different designers cut for different body types and also, many companies ‘play with size’ in order to flatter customers. Buy what fits, regardless of the number on the tag.” —Michael O’Connor, personal stylist
About Blog The Darling Detail, LLC is an Austin-based fashion and inspiration blog designed to emphasize on-trend, classic, and everyday details with a specific focus on fast fashion, professional photography and relatable writing. By incorporating a chic, feminine and darling-esque style with inspiring details that are affordable, attainable and on-trend.
"Wide Eyed Legless" is the fashion project of Madelynn Hackwith Furlong, a professional designer, art director, stylist and consultant who has collaborated with major brands, including J.Crew and Rachel Comey. Madelynn launched her style blog to inspire modern women to build a simpler, more thoughtful wardrobe, home, and lifestyle. It all started with a massive closet cleanse, that turned into a mission to build "the perfect wardrobe" through buying less, choosing higher-quality pieces, dressing with more intention, and taking an elegantly minimalist approach to the art of dressing. More »
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
When it’s really, really cold outside, sometimes even the items in your wardrobe that you always depend on (everything from ripped jeans to cashmere sweaters) no longer cut it. This is when you have to find creative ways to layer under your clothes that no one will notice. You can, for instance, throw a pair of tights or sheer stockings under a pair of ripped jeans or layer a form-fitting sweater over a long-sleeve T-shirt. Also don’t be afraid to whip out the long johns you normally reserve for ski trips—sometimes during the winter they’ll come in just as handy for the walk to work.
“If you have a pear body type, look for styles that elongate your figure to take the emphasis away from your lower body. You want to draw attention to your upper torso, and the best ways to do that are with pairing dark colored bottom pieces with lighter shades and patterns up top. Think of bold patterns and necklines that have detailing like embellishments or ruffles. You should avoid skinny jeans and instead opt for boot cut or those with a slight flare. Showing your shoulders also helps in drawing attention upwards and balancing your top half with your bottom half proportions.” —Ms. Michniak    Here are other denim mistakes you make that could ruin your outfit.
Though it might vary from location to location, know when the photos are going to come out in the most striking way possible (whatever that might mean for your personal vibe). “Often the best hours for outfit photos are later in the afternoon,” says Chantal van Der Meijden. “I call them the ‘magic hours!’ When the sun is near the horizon and gives a soft hazy front light.”
These are only a few marketing strategies to take into consideration. Ensure that you place a high value on social marketing because the imagery of a fashion blog works well on social media platforms. On top of that, social media and blogs account for 23% of internet users time spent online—and over 80% of all American’s frequent social media and blogs.
"…All of a sudden they'll get really good, and then I just start out there, frantically trying to collect as many as I can. One of the things I like to think about is, here I am, with my little piece of cardboard, in the middle of a continent where it's snowing all the time, and so I'm catching some incredibly small number of these things for a brief period, and getting some really cool pictures. So you kind of wonder, what else is out there? What are you missing? I mean, imagine just all the beautiful little works of art that are just falling down, totally unnoticed, and then they just disappear. Stuff that is far prettier than the pictures I have. 'Cause they're out there, you know they're out there. Statistically, they're out there, so you know, there's just an awful lot of really gorgeous things, that are just totally ephemeral and you'll never see them. And they're falling constantly. You sorta wanna just stop the world and go look at them."
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.

It’s Friday night and you’re searching through your wardrobe to put together the right outfit, but you just can’t seem to find anything that matches. Sound familiar? This is the kind of struggle all women have, but things don’t have to be too complicated. You can make your life a lot easier with some clever fashion tips that allow you look your best in any occasions. You can adjust your choices based on your personal style, body type and personality, but most of these tips will work for any of woman out there. 

It covers many aspects of men's fashion, from Menswear 101 to Outfit of the Day to Dressiquette. For instance, there are fascinating articles entitled “Braces or Belt, Never Both,” “Match Leather to Leather and Metal to Metal,” and “Dressiquette – Your socks should match your pants.” (Although your socks should match your pants, not your shoes, Sergio believes you only need to worry about this in formal situations – he prefers high-contrast brightly colored socks). 

"Double3xposure" is the super-cool style blog of Atlanta-based Reese Blutstein, who offers her fans a glimpse into her minimalist, vintage-inspired fashion sense through her simple, creative posts. She started her blog in 2005 as a project with her identical twin sister (who still helps out with the photography), and it has been growing an avid following since. Reese wears basic, relatable pieces such as a camel coat, graphic t-shirt, or denim jacket, often sourcing them from thrift shops or her own closet. She's also a great source of inspiration to try small, lesser-known brands you've never heard of, rather than flaunting super-expensive designer pieces. If you're all about understated cool, this is a great blog to follow. More »
Everything is now a matter of life and death. Math homework: NOT A PRIORITY WHEN THE END COULD BE RIGHT AROUND THE CORNER. Cleaning my room: IS THIS REALLY HOW I WANT TO SPEND MY LAST HOURS ON EARTH WHEN I COULD GET HIT BY A CAR TOMORROW? Etc. The habit that blog-keeping instilled in me of compulsively archiving every single thing only worsens. If I get behind in my journal, I spend hours wondering where to even start. I can't pay attention in class, only make scattered notes where there should be a timeline of the Industrial Revolution, listing all the details I need to get down properly as soon as I have time: The music we listened to in Claire's room, the old man I saw on my way to school, the view from my boyfriend's car when we sat in a 7-Eleven parking lot watching people walk in and trying to predict their purchases, along with a record of what each person looked like and what they bought. My hands tremble, relaxing only once everything has been sufficiently documented, each memory in my grasp, as if by putting them down on paper, I can make them last forever.
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
There are tons of style bloggers out there today—but just like anything fabulous, there’s definitely room for more. In fact, it probably won’t be long before having a blog is a prerequisite for getting a job in the fashion industry. After all, it’s a form of networking—a way to showcase your style, position yourself as an expert, and get known in the fashion world.
About Blog My name is Bisma from New York and the Author and Editor of this blog. I love everything related to beauty and fashion and my blog is just a mean to share my way of style with the world. My blog is all about Fashion and Beauty. You will find product reviews on makeup, skincare and occasional hair/body care products along with the outfit posts, latest fashion trends and news.
Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
Another great variant of the casual look is the combination of the simple gray coat topping a sassy tight fitting dress and flat shoes or options on heels. Or else, you can combine a strict skirt with a minimalistic jacket or a blouse, or just spice up the look with a leather jacket, finishing all off with stilettos or just high heels. Multi-layered and complicated ensembles are the best way to create ideal casual combinations.

Speaking of rules, we should mentioned those regarding showing skin. It’s pretty simple – show one body part at a time. So if you’re showing your cleavage, pay attention you’re not combining that with miniskirts, and the other way around. Looking and feeling attractive shouldn’t be based on how naked you are. A little bit of mystery is always a nice touch.
8. Find your new perfect bra. Get fitted for the breasts you have now — not the 34B you think you are (and were in college). Head straight for the lingerie section of a department store or find the perfect size by following an online quiz at ThirdLove.  Weight changes, gravity and fitness routine (or lack of) affect your chest size. If you wear the right bra, your clothes will fit better and your entire silhouette will look longer and trimmer. Buy two: one to wear, one as a backup for laundry days (and always hand-wash and hang dry). Bosomy celebs keep their breasts up and off their midriff. You should, too.
Writing: I interviewed Taylor Swift for the cover of ELLE, guest-edited a section of the July/August issue of Poetry Magazine, and guest-edited a Rookie section of the October issue of Nylon. So many talented people of all kinds are featured in both, so take a look! I also wrote the introduction to Petra Collins' book, Babe, which showcases the work of many of my favorite artists.
It’s Friday night and you’re searching through your wardrobe to put together the right outfit, but you just can’t seem to find anything that matches. Sound familiar? This is the kind of struggle all women have, but things don’t have to be too complicated. You can make your life a lot easier with some clever fashion tips that allow you look your best in any occasions. You can adjust your choices based on your personal style, body type and personality, but most of these tips will work for any of woman out there.
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.
About Blog Fashion Talks, produced in partnership with CAFA, is a podcast that observes the world through the lens of fashion. Join host Donna Bishop as she interviews designers, stylists, industry insiders and even those outside fashion to reveal insights, observations, personal stories and historical moments on how fashion helps to shape the world we live in and how our world shapes fashion and the clothes we wear.

Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »
The ‘80s have been back for quite a few seasons now, but there seems to be no stopping this trend. In past seasons, designers have referenced the decade’s big shoulders and glam hues. This season, many designers brought in acid-washed denim. The trend kicked off in New York, with Proenza Schouler sending out a bevy of almost whitewashed denim dresses, trousers, and jackets, and culminated in Paris, where Chanel, Dior, and Stella McCartney jumped on board.
To play it safe, combine a neutral, like flax, with something bolder, like yellow. But think twice about pairing intense hues with black, which "can look dated," says designer Chris Benz. For something punchier, try two colors that are beside each other on the color wheel, such as coral and orange. Not sure where to begin? "Notice what colors you love and respond to in your decor," says Benz.
Organize Your Closet: Organize your closet. This way you'll be able to see what you own (and actually wear it). Separate your clothes by garment. Figure out what what can be folded neatly and what needs to be hanged. Make sure you get the right hangers for shirts, skirts and pants. Use storage shelves to store your purses and intimates and buy a shoe rack. For more detailed instructions on how to tackle this task, check out what our friends at Lucky Magazine have to say. Source: Lucky Magazine
Dress For Women, Not For Men:The Man Repeller once told us that if women dressed for men, we'd all be wearing bodycon miniskirts and dresses. This is why we have to dress with other women in mind. It actually makes getting dressed easier when you're dressing for style, not for sex, and your confidence will shine through because you'll be more comfortable in what you're wearing.
Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.
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