“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages."
The segment of bloggers in their 30s, 40s, 50s, and beyond may be small, but it's mighty. We aim to enlighten you, dear reader, about the ladies of all ages who are killing the fashion-blogging game at the moment—from the 25-year-old whippersnappers to the 65-year-olds who've been at it for a good while longer. Prepare to be majorly inspired by all the women showing off their unique (and frankly, fun) looks. Keep scrolling to meet the best fashion bloggers of every age group!
These memories worsen with time. The original events often occur in adolescence, are usually social interactions, and, at worst, were intended to be romantic. One remedy is to frequently remind yourself that you won't have to live with your humiliation forever because MORTALITY. Or that our perception of reality is pretty inaccurate no matter what (see: Chris Ware; the tiny stoner I quoted earlier). Or that technically — TECHNICALLY — we have no way of knowing for sure that any of this is happening AT ALL. You could also just watch Freaks and Geeks.
On the flip side, this option is “free”, but is going to take more time on your end. Before you reach out to an expert for advice, make sure you do your homework. Experts are often busy people. Make sure you search if they answered the questions you want to ask before. Skim through their blogs, Twitter, check if they’ve been interviewed on a podcast or magazine. If you can’t find the answer you’re looking for, only then should you consider reaching out to them. For that, I highly recommend reading this post: “How to get the attention of your favorite expert”

But beyond your typical publishing schedule, pay attention to popular events and see if you can opportunistically pick up extra Google search and Twitter traffic. For example, when it was broadcasted everywhere last year that Pippa Middleton was wearing pantyhose out and about in London, I jumped in. I wrote a piece about how much I dislike pantyhose, even if fashion’s It Girl was sporting them—and thus capitalized on a newly trending topic. Because I was so quick to react, my blog received a spike in traffic from people looking for articles about Pippa’s fashion statement.
Fashion designers have often referenced art and artists through the years, and for Spring 2019, designers tapped into everything from futurism to Memphis design. At Marni, images were collaged and printed on draped dresses and coats. Most notably, at Louis Vuitton, Nicolas Ghesquière channeled early '90s geometric Memphis pattern on a number of his Spring runway looks.
This is where you should start – there’s no room for change if you don’t make it yourself. Open up your closet and take a good look at your clothes. You should ask yourself one simple question – if you were in a store right now, what items from your closet would you buy? It’s a very simple and quite efficient game you should play once in a while. If you want to stop spending hours in front of your closet, it needs to be neat and color coordinated – hoarding clothes always leads to a mess. All clothes you decide need to go shouldn’t be thrown away – donate them! That way, you’ll feel good about it.

"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
About - Described as "The authority on Miami fashion" by GUESS. Ria counts brands like Revolve Clothing, Bacardi, Teen Vogue, Kia, and Wildfox Couture, amongst her list of clients. She has been featured in prestigious publications such as Elle Magazine, Marie Claire, Seventeen and more. Ria aims to inspire by documenting her journey as it comes and captivating audiences all over the world.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More » 

About Blog The Darling Detail, LLC is an Austin-based fashion and inspiration blog designed to emphasize on-trend, classic, and everyday details with a specific focus on fast fashion, professional photography and relatable writing. By incorporating a chic, feminine and darling-esque style with inspiring details that are affordable, attainable and on-trend.

4. Dress age-irrelevant. Who says you can't wear a black fisherman cap, short-sleeve or message T-shirts, funky sneakers, slouchy Army-green cargo pants and your hair in a tousle? A little infusion of urban, hippie or eclectic style makes every wardrobe, from classic to casual, a little cooler. Celebs like Meg Ryan, Lisa Bonet, Sharon Stone, Téa Leoni, Robin Wright, Halle Berry and Calista Flockhart all dress in age-irrelevant but supercool ways in their private lives.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek

If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
Other commercially successful independent fashion blogs include Budget Fashionista, which reportedly brings in $600,000 a year in revenue[23] and The Bag Snob, which "generates a six-figure income, mainly from advertising". By 2008 SheFinds.com was generating $400,000 in revenue per year.[24] Personal style bloggers like Aimee Song from SongofStyle.com has told WWD that she gets paid anywhere from a couple thousand to 50,000 dollars for hosting an event or Instagramming a brand.[25]
Clean Out Your Closet: Those items that just seem to hang in our closet season after season -- or even year after year -- that we always say we'll wear, but don't, need to get tossed at some point. Donate them or do a clothing swap! You'll be making room for new clothes, which is always good. Better yet, incorporate the 'one in, one out' philosophy into your closet -- when something new comes home, something old gets permanently loaned to a friend.

Once you work through the basic steps you can turn your attention to finding an eye-catching design for your blog.  If you follow the process in the tutorial you will find that designing a blog is actually very easy.  There are pre-designed blog layouts called “themes” that allow you to change and customize your blog design with just a few clicks.  There are a thousands of these themes available, so if you are totally lost on which one to choose here are some recommendations:

In the past years, American Express has become increasingly involved in New York City Fashion Week, and in 2010 American Express sponsored Evolving Influence, the first international bloggers conference in New York City. During the conference, many surveys and studies took place about the usefulness and tactics used in fashion blogs. During the study it was found that bloggers are more comfortable reporting in real-time and incorporating social tools in their opinions of runway trends and designers. After Fashion Week, it was found that 6.37% of all articles written about or related to Fashion Week had mentioned the Evolving Influence main sponsor, American Express. These blogs were not directly paid to mention American Express, so they served as a free source of advertisement for American Express.[13]
“The key to having great style is to buy things that fit you properly (or have them altered by a tailor). If you’re not sure, a good rule of thumb is if you have to adjust it more than once while you’re trying it on then it’s not for you. It should feel comfortable.” —Lindsay Narain, designer, founder and creative director of Vaughan clothing    Learn some surprising fixes you didn’t even know tailors could make.
In the past years, American Express has become increasingly involved in New York City Fashion Week, and in 2010 American Express sponsored Evolving Influence, the first international bloggers conference in New York City. During the conference, many surveys and studies took place about the usefulness and tactics used in fashion blogs. During the study it was found that bloggers are more comfortable reporting in real-time and incorporating social tools in their opinions of runway trends and designers. After Fashion Week, it was found that 6.37% of all articles written about or related to Fashion Week had mentioned the Evolving Influence main sponsor, American Express. These blogs were not directly paid to mention American Express, so they served as a free source of advertisement for American Express.[13]
Know Your Arch: Shoe shopping? Make sure you know your arch type. In an interview with the folks at The Fashion Spot, Erica Lynn Stanley, design director of ...me Too shoes, said the best way to determine your arch is to step on a piece of paper after wetting the bottom of your foot. You can determine whether you have a normal, flat or high arch by examining your wet footprint. If the middle part of your footprint doesn't show up, you have a high arch, but if you can see most of your footprint then you have a fairly flat arch. Your arch is normal if you see half of your wet footprint. Source:The Fashion Spot
With a new fashion blog launching seemingly every minute, there are more and more bloggers competing to influence your next outfit every day. But as you might have noticed, not all outfit posts are created equal. Searching for online fashion inspiration, it's not hard to fall into a rabbit hole of blogs, ending up wasting hours online, still with no real sense of what you should wear. That's why we've rounded up our favorite fashion bloggers, who stand out from the online pack thanks to their impeccable style sense, creativity, and individuality. For the best fashion advice out there, allow yourself to be influenced by the outfit posts by these fashion bloggers. 
Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:
Accessorizing is what actually gives an outfit a personal touch. The way you accessorize is an important part of your style. Most of garments in your color are probably (and should be) in neutral colors, so you can combine them when you find it suitable. So, when you’re purchasing accessories, you should be free to get them in wild colors. Also, don’t be afraid to clash together different materials, like edgy chains with pears and feathers, perhaps. An interesting addition to accessorizing somehow everyone tends to forget are buttons – try switching a set from your garment with the one you choose. It doesn’t require any special sewing skills, and it fits any kind of budget. You should know that accessorizing rounds out an outfit, so try to find time to put on a couple of items.
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence. 

How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."
×