"We Wore What" is the brainchild of Danielle Bernstein, who launched her passion for fashion project while a student at New York City's Fashion Institute of Technology. What began as a daily outfit inspiration blog has grown into an aspirational site for those who crave all things beautiful, with posts covering fashion, decor, and lifestyle. Still, it's the fashion photos that keep many of Danielle's million-plus followers coming back, as "Who Wore What" shares impeccably curated and styled outfits from its founder's daily charmed life. More »
Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.

1. Think of gray and white hairs as glitter. Blend in those sparkly strands with cool silvery or warm golden salon highlights. Ask for balayage — a free-form technique where highlights are painted on with a brush for an irregular root line — that looks natural and won't leave a ring of regrowth at the scalp. And major bonus: Highlights around the face also brighten tired, ashy or sallow skin tones for a no-makeup-needed radiance.
“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.
Patchwork is no longer just a craft that your grandma enjoys. It’s also one of fashion’s latest trends. Spotted on the streets outside fashion shows from Paris to New York, patchwork appeared on dresses, jumpsuits, pants and more. As colourful as it is creative, the look sews together contrasting pieces of fabric to achieve an eclectic and eye-catching design. To rock the look yourself, allow your patchwork piece to be the focus of your outfit by teaming it with simple, block-coloured garments and accessories.

By starting a fashion blog not only do you get to share photos, videos, and write about fashion, but you get to connect with other people who share your interests. Communication is at the heart of blogging, so readers may leave comments on your posts.  By responding to their comments you can build a sense of community on your blog, will which will allow to develop relationships and learn what types of things your readers would like for you to post about.

About Blog Hi, I am Kier Mellour. On this blog, you will find weekly “I want that” posts where I share my current cravings, style inspiration posts, and personal outfits for a variety of events and travel destinations. There will be videos of thrift store hauls, current favorite products, as well as, thorough reviews on clothing, accessories, and lifestyle products.


But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 
Fashion blogs first appeared in the blogosphere prior to 2002,[16] and Kathryn Finney, founder of Budget Fashionista, was invited to New York Fashion Week as early as September 2003;[14] a short time later, Fashiontribes.com was being seated fourth row at shows like Bill Blass. Paris-based American fashion blogger Diane Pernet, founder of A Shaded View on Fashion[18], has been called "the original style blogger[19]" by The New York Times, and has been a fashion blogger since 2005[20].
One of three plus-size bloggers chosen to star in the campaign for Target's new Ava & Viv collection, Gregg started her blog in 2008 when she couldn't find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the "Today" show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier. 
Other commercially successful independent fashion blogs include Budget Fashionista, which reportedly brings in $600,000 a year in revenue[23] and The Bag Snob, which "generates a six-figure income, mainly from advertising". By 2008 SheFinds.com was generating $400,000 in revenue per year.[24] Personal style bloggers like Aimee Song from SongofStyle.com has told WWD that she gets paid anywhere from a couple thousand to 50,000 dollars for hosting an event or Instagramming a brand.[25]
Just like your posts on trending topics, the best pitch to a media outlet is a story that relates to something that’s currently hot in the news or that’s coming up around the corner. (For example: Pitch a local morning show on presenting fall fashion trends from stores all found in your city.) You’ll also want to show your credibility by linking to past guest posts, media mentions, or accomplishments, as well as why you’re the perfect expert for the story. No, it’s not easy, and it does take time, but as you build your blog and following, it’ll become easier to pitch yourself.
A handbag is one of the most versatile and important accessories that a woman can own. There’s no such thing as “one too many” when it comes to bags and purses, but pay attention to what type is the best for you. Sure, you’ll need different ones for different occasions,so your should at least have three different kinds for starters – small, medium and large. From styles traditionally considered masculine to typical high end women’s handbags, there is nothing you can’t combine with the right clothes depending on the occasion. After that, you should concentrate on the type you use the most, which is also the type which will get worn out the fastest. That is why you should have more of them – if you switch them regularly, they will last longer.
WHAT YOU CAN DO TODAY: Go to a store that you would consider out of your budget. A place that might even be uncomfortably expensive for you. You don’t have to buy anything. Just walk around, touch the clothes. Maybe even try something on. Make mental note of how things fit, feel, and how you feel wearing it. Then go to a fast fashion shop like Zara or H&M and try similar items on. Make note of what’s different and what’s similar. Anything surprising?
These kind of stains are not just unattractive, but also hard to wash. No matter how much we pay attention to avoid them, they have an annoying tendency to appear, right? When it comes to more expensive materials, I strictly advise to wash the stained part with warm water and if that doesn’t help, dampen that garment in water with some detergent. Most of new stains will come off if you just rub it with baby wipes on oil base.
By starting a fashion blog not only do you get to share photos, videos, and write about fashion, but you get to connect with other people who share your interests. Communication is at the heart of blogging, so readers may leave comments on your posts.  By responding to their comments you can build a sense of community on your blog, will which will allow to develop relationships and learn what types of things your readers would like for you to post about.

Today I am 20. The Crucible, in which I play Mary Warren, opened at the Walter Kerr Theatre three weeks ago, March 31st—also the eight-year anniversary of this blog. I have a lot of trouble comprehending that writing Style Rookie led to writing for other places, then starting Rookie, then being able to audition for plays that I love and to be inside of them for long periods of time, which is an inexplicably wonderful way to live a life. But I am really really really insanely thankful for all of it, and many of you have followed for a LONG time, and that means a lot. Right now, I'm very slowly writing something that I hope will effectively articulate the strangeness of the way these all overlap—the fictions we get to try on via diary/blog-keeping, and acting, and personal style. But that's a longterm hermit project. I just wanted to mention it because in my attempt to briefly list recent stuff I've been up to, I may sound callous, but: None of this goes unexamined or unappreciated.
“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim    Learn some more ways you can use clothing to influence your mood.

“Many of us already own plenty of clothes, we just need to use them in new ways to make them feel fresh and interesting. Trying making new outfits by mixing what’s already in your closet in new and unexpected ways, like mixing patterns. Pair that polka dot top with that floral skirt, or that striped top with those animal print pants.” —Ms. Jimenez    These simple tips will help you save money on clothes (without sacrificing style).

If you invested in terracotta shades for summer 2018, you're in luck for summer 2019 as warm rusty reds are still big news. For a truly chic example of how to work it, turn to Valentino where orange and wine colours were seamlessly fused together. Versace chose a sunburnt orange for its impactful satin jacket, as worn by Freja Beha Erichsen on the catwalk. Then there was Balenciaga's Demna Gvasalia deep red cocktail dress, which hopefully signals a hot summer ahead.

When I remember eighth grade, I recall scenes my mind illustrated while reading Norwegian Wood, just as well as, and in some cases more vividly than, classmate interactions and walks to school. I spent a lot of freshman year analyzing my close, personal relationships with Rayanne Graff and Laura Palmer. I cried when I had watched The Virgin Suicides so many times that I could no longer remember how I'd first visualized the book. I still miss the characters I'd pictured before, and the school, too. Strangely enough, my first mental images of the Lisbons' house came flooding back to me when I set foot inside a neighbor's for a wake a couple years ago. When I walked outside, I saw that across the street was an old brown Cadillac surrounded by bushes and a sunset, mimicking two Corinne Day photos from the set of The Virgin Suicides almost exactly.


About Blog Erica is a style influencer, graphic/blog designer, & creator of the fashion DIY blog, Fashionlush. She got her degree in fashion merchandising w/ a minor in textile development & currently lives in the beautiful town of San Diego. Fashionlush is a blog for the style obsessed & showcases Erica’s personal looks, fashion related DIY projects, & her many inspirations in the world of fashion.
"Pick out your outfit the night before. I cannot tell you how many times I used to not bother, then be in a rush in the morning and just put on the first thing I could find in a hurry. That way you can pick something practical, stylish and feel great, rather than rushing and feeling like a hot mess all day! Plus it gives you time to pick out your accessories — which I had a habit of running out without when I would pick it out in the morning!" —Submitted byKrissie Gonzalez
But beyond your typical publishing schedule, pay attention to popular events and see if you can opportunistically pick up extra Google search and Twitter traffic. For example, when it was broadcasted everywhere last year that Pippa Middleton was wearing pantyhose out and about in London, I jumped in. I wrote a piece about how much I dislike pantyhose, even if fashion’s It Girl was sporting them—and thus capitalized on a newly trending topic. Because I was so quick to react, my blog received a spike in traffic from people looking for articles about Pippa’s fashion statement.

“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:

“Start small,” is Marilyn’s advice for adding a pop of color to your everyday looks. She suggests adding a neck scarf or a colorful pair of shoes to start and then building your way up to a totally color-filled wardrobe. She also thinks red is a great starting point. “Red is really so timeless; it’s bright and bold and goes with everything. It’s such a strong and empowering color,” she noted.

In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs. While a vast portion of what was written in these blogs came from various mainstream fashion resource magazine and newspaper articles, such as Coutorture and New York Magazine, these fashion blogs provided a larger viewing and reading audience for the fashion week.[13]


The hardest part of shopping is deciding when it’s enough. It’s more than easy to be carried away, but with a little bit of planning, you’ll be able to make it work. Start by making a list of items you need. Second step is to look for possible discounts, or some coupons you might have. However, don’t buy something just because it’s cheap – the chances you won’t put it one more than twice. Remember, cost-effective and cheap are not synonyms. It’s important to stick with your schedule, and make a type of agreement with yourself. Also, always pick quality before quantity. If you’re in doubt should you purchase an expensive item, make sure to check its lining – if you’re able to notice its quality, take it. A nice lining is a signature of designer clothes.
The blogosphere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world and discuss their likes and dislikes on the way fashion is presented in the media.[6] In 2008, the Pulitzer Prize winning fashion writer and former blogger Robin Givhan, claimed that fashion blogs had democratized the fashion industry. Givhan had also written in Harpers Bazaar that 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'.[7] A similar statement was said by Constance White, the style director for E-bay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings.[8] The Daily Mail writer Karen Kay suggested once in an interview that blogs allow anyone to both critique and praise designers, regardless of the often ‘needed’ professional opinion, with the help fashion blogs, the consumers are helping to set the trends.[9]
“Whenever you think something looks good but you think you couldn’t pull it off, take it to the dressing room and try it on. Some of my most successful styling jobs started with a client saying to me ‘forget it, it’s not my cut, or color, or length’ only for them to end up loving it after they tried it on. What do you have to lose?” Mr. Hernandez     Watch out for these dressing room mistakes it’s time to stop making.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.

3. Give “them” a “package deal”. If you have a taste for looking good, why not pass that gift on to others? Many (i mean it) people who follow fashion blogs have very little fashion sense, so if you provide them with something like a good looking outfit, they will be more prone to share/like/follow. I’m not saying give away $200 jeans; i mean put those clothes together (on yourself or just laid out), snap a picture, and put it up as “the outfit for the day” or whatever. You can even geo-target this and base the outfit on the weather (or whatever).


An argument for the past-life theory might include this anecdote: A drawing I did in my journal of how I remembered the backyard of my boyfriend's house looking on a night that it was snowy and dark included a metal swingset. The next time I went over there, I realized I'd only imagined the swingset, though he later told me that they did have one when he was little. My mom then told me that our family almost bought that same house before I was born, meaning that, in that timeline, I would have known that metal swingset, in that backyard. 
“Remember how in ‘The Devil Wears Prada’ the editor always wore a single white Hermes scarf as her signature piece? What’s your version of this? No matter how traditional or fashion forward you like to be, have a think about what pieces you really gravitate to and make it your signature style. And it doesn’t have to be a scarf. Consider bright colored shoes, men’s style watches, or classic shirts.” —Ms. Narain
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