You can’t have a fashionable clothing collection without jeans, but it can be hard balancing trendy ones with those which fit you perfectly. The first rule of buying jeans, no matter the type, is that when you’re in doubt regarding the size, you should always go with the smaller size – they’ll stretch after only two washes. If your daily outfit usually consists of jeans, having a glue gun is necessary. It’s a simple way to do your stitches and hams, it doesn’t cost much and you can decorate your denim whatever you find it suitable. When it comes to altering them, make sure you’ve washed them twice before you visit your tailor. A piece of advice – all hems of your jeans should go up to the tops of your shoes.
Another inescapable trend playing into the idea of escape was tie-dye. While the Chloé and Paco Rabanne girl is clearly vacationing in Ibiza, many designers have tapped into the California girl, including Prada and CALVIN KLEIN 205W39NYC. A more ‘70s hippie take on the trend was seen at Stella McCartney, where models wore pastel tie-dye tops with matching lace tap pants.
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
Vancouver, Canada–based blogger Vanessa Hong manages not only her wildly successful blog, The Haute Pursuit, but also her accompanying fashion line, THP Shop, which is beloved by editors and street style stars alike. She's also a mainstay at every fashion week and a street style star in her own right—photographers love shooting her uniquely edgy, contemporary style.
And for an expert tip: Arabelle of Fashion Pirate attributes her inspiration to her friends, sharing, “it was their unintentional encouragement that got me to where I am today,” adding that, through the blogging process, she sees the most important change from start-to-finish as “the many friends [she’s] made from blogging, and the experiences [she’s] had with them.” So, bloggers, there's power in numbers.
Rookie Yearbook Four, the print edition of our fourth year, comes out October 20: 352 pages of beautiful writing and art by young people, plus print-only contributions from people like Amandla Stenberg, Kiernan Shipka, Jazz Jennings, Dev Hynes of Blood Orange, Emma Roberts, Sarah Paulson, Charli XCX, DeJ Loaf, Ezra Koenig of Vampire Weekend, Florence Welch of Florence and the Machine, Donna Tartt, Shamir, Chloe of Kitten, Rashida Jones, Tracee Ellis Ross, Joy Williams, Hayley Williams of Paramore, Lorde, Tyler Ford, Ariana Grande, Edward Droste of Grizzly Bear, Solange, and Willow Smith. WHEW. See also: stickers, posters, a cut-out diorama and banner, ET CETERA FOREVER. I've never been able to choose a favorite Rookie Yearbook until now. It is our final one (senior year!) and I can't wait for Rookies THE WORLD OVER to see it. (Mr. Burns laugh, but in the name of good things like self-esteem and creativity.)
Organize Your Closet: Organize your closet. This way you'll be able to see what you own (and actually wear it). Separate your clothes by garment. Figure out what what can be folded neatly and what needs to be hanged. Make sure you get the right hangers for shirts, skirts and pants. Use storage shelves to store your purses and intimates and buy a shoe rack. For more detailed instructions on how to tackle this task, check out what our friends at Lucky Magazine have to say. Source: Lucky Magazine
Purse Essentials: A purse isn't just a fashion statement. It's main purpose is functional. You carry it around wherever you go so it needs to contain some essentials: your wallet, a pen, pain killers, hand sanitizer, tissues, make-up essentials (we personally won't leave the house without lip stick and/or lip balm), hand cream, gum or breath mints, tampons or maxi pads (no one wants to be caught off guard during that time of the month), and for those of you who spend lengthy bouts talking, texting or gaming, bring your phone charger along.
How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."
8. Find your new perfect bra. Get fitted for the breasts you have now — not the 34B you think you are (and were in college). Head straight for the lingerie section of a department store or find the perfect size by following an online quiz at ThirdLove.  Weight changes, gravity and fitness routine (or lack of) affect your chest size. If you wear the right bra, your clothes will fit better and your entire silhouette will look longer and trimmer. Buy two: one to wear, one as a backup for laundry days (and always hand-wash and hang dry). Bosomy celebs keep their breasts up and off their midriff. You should, too.

"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes


The constant search for New! and More Original! and Never-Used-Before-for-a-Show venues can drive designers to some obscure places, and pretty risky choices. This season that meant a plethora of shows held en plein-air, unpredictable weather patterns be damned. In New York, rain poured down on Telfar’s show at the Blade helipad on 34th street (and a temporary tarp erected above guests’ heads blew away); it dripped off the umbrellas into attendees’ legs in the Marble Cemetery garden in the East Village at Rodarte, as well as onto the tulle dresses sprinkled among the roses; and it misted over the benches placed outside the original frame houses at the Weeksville Heritage Center, a historic Brooklyn site commemorating one of the first free African-American communities of the 19th century, where Kerby Jean-Raymond set his Pyer Moss show.
Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:
There are different ways to avoid calluses, which can really make your day difficult. Most of those problems come from high heels, right? Up until now, I’ve tried different kinds of methods, and the most effective one includes the freezer, believe it or not. If you fill a couple of freezer bags with water, place them in your shoes, and put them into your freezer to stay overnight, you’ll be able to see a huge difference in the morning.
Everything is now a matter of life and death. Math homework: NOT A PRIORITY WHEN THE END COULD BE RIGHT AROUND THE CORNER. Cleaning my room: IS THIS REALLY HOW I WANT TO SPEND MY LAST HOURS ON EARTH WHEN I COULD GET HIT BY A CAR TOMORROW? Etc. The habit that blog-keeping instilled in me of compulsively archiving every single thing only worsens. If I get behind in my journal, I spend hours wondering where to even start. I can't pay attention in class, only make scattered notes where there should be a timeline of the Industrial Revolution, listing all the details I need to get down properly as soon as I have time: The music we listened to in Claire's room, the old man I saw on my way to school, the view from my boyfriend's car when we sat in a 7-Eleven parking lot watching people walk in and trying to predict their purchases, along with a record of what each person looked like and what they bought. My hands tremble, relaxing only once everything has been sufficiently documented, each memory in my grasp, as if by putting them down on paper, I can make them last forever.
Dress For Women, Not For Men:The Man Repeller once told us that if women dressed for men, we'd all be wearing bodycon miniskirts and dresses. This is why we have to dress with other women in mind. It actually makes getting dressed easier when you're dressing for style, not for sex, and your confidence will shine through because you'll be more comfortable in what you're wearing.
Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)

“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]
The title of Patti Gibbons's blog, Not Dead Yet, really says it all. She might be a woman in her 60s, but she's not dead yet—and she certainly doesn't dress as such. With a penchant for power prints and a commitment to wearing exactly what she feels like wearing, Gibbons has our stamp of approval (as well as that of outlets like The Huffington Post).
Know Your Colours: Know which colours will flatter you the most by figuring out if the undertones in your skin are either warm or cold. The experts at The Fashion Spot say women with cool undertones look best in white, black, gray, silver, and shades of blue. Women with warm undertones will be dazzling in shades of yellow, gold, brown, green and red. Source: The Fashion Spot

Hope you had a wonderful Thanksgiving! Loved connecting with many of you on social about some of the best holiday sales and promotions over the weekend. I’m excited to share another awesome find today - this bird print skirt which is on final clearance. (Only two sizes left - eek!) I couldn’t resist a print that is a prime opportunity to pair red and pink together, and the fact that it’s a bird print? Icing on the cake!


Fashion’s enduring obsession with the 1980s isn’t going anywhere. From Hedi Slimane’s controversial debut at Celine (all puffball off-the-shoulder minidresses and big-shouldered blazers) to the tie-dye T-shirts, stonewashed denim and shell suits at Stella McCartney — not to mention the oversize sweaters and Madonna crosses on show at Marco de Vincenzo — nostalgia for the era appears to have reached critical mass. Much like now, the ’80s were a polarizing decade both politically and culturally. It is not surprising, then, that these tribute fashions also still split the jury. — E.P.
“I don’t recommend buying a highly trendy item for a lot of money because in just a few months it’s almost guaranteed to be on the ‘OUT’ list next year. One example this season are the embellished handbags. These fun bags with stars, hearts, moons, and beading can be super fun for some nights out but really shouldn’t be a big part of your fashion budget. I’d look to stores like Zara or Topshop for great versions at an affordable price.” —Mr. Hernandez
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
As you grow your blog and build up a following you will have the opportunity to network with other fashion bloggers.  This not only let’s you meet new people with similar interests, but it also opens the door for publicity.  If you have a great blog and put in some time into networking with other fashion bloggers you can grow your blog readership and potentially become a fashion blogging celebrity!
References: Why You Truly Never Leave High School. Paul Feig's guest DJ choices on KCRW. Chuck Klosterman's essay on Dazed and Confused, in which he states, "Dazed and Confused is not a movie about how things were; Dazed and Confused is a movie about how things are remembered." Those fuzzy photograph-looking paintings by Gerhard Richter. Any Rodarte collection that cites California as inspiration. Eternal Sunshine of the Spotless Mind.
References: Why You Truly Never Leave High School. Paul Feig's guest DJ choices on KCRW. Chuck Klosterman's essay on Dazed and Confused, in which he states, "Dazed and Confused is not a movie about how things were; Dazed and Confused is a movie about how things are remembered." Those fuzzy photograph-looking paintings by Gerhard Richter. Any Rodarte collection that cites California as inspiration. Eternal Sunshine of the Spotless Mind.
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.
8. Find your new perfect bra. Get fitted for the breasts you have now — not the 34B you think you are (and were in college). Head straight for the lingerie section of a department store or find the perfect size by following an online quiz at ThirdLove.  Weight changes, gravity and fitness routine (or lack of) affect your chest size. If you wear the right bra, your clothes will fit better and your entire silhouette will look longer and trimmer. Buy two: one to wear, one as a backup for laundry days (and always hand-wash and hang dry). Bosomy celebs keep their breasts up and off their midriff. You should, too.
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!

About - I started this blog because I love clothes – thats obvious, right? I think that clothes and fashion are the best way to express yourself. An outfit says a lot more about a person than you’d think. I love sharing my daily outfits & makeup with all of you! I love to shop and I may or may not have a shopping problem (yikes!) but I figured I could at least turn that into something positive – by sharing my favorite fashion items with you!


Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 
Devoting this much time to your closet is unnecessary if you don’t take care of all those clothes you’ve carefully chosen. One quality iron, a nice detergent and a couple of seconds you should devote to checking the instructions on a garment is all it takes, so don’t be lazy. There is something for everyone on this list, and the truth of the matter is that mastering some fashion basics will allow you to develop and polish up a unique style that suits you very well and let’s you stand out, but has a universally aesthetic quality to it at the same time.
“Not enough people have heard of decision fatigue. Decision fatigue is the result of making too many decisions during the course of the day. All of these little decisions add up and actually drain the brain of decision-making power later on. So don’t waste your brainpower in the morning trying to get dressed. Instead get rid of things you can’t or don’t wear regularly and simplify your wardrobe to pieces you like. Keep your clothing simple, so you will have the energy to tackle life’s tougher problems.” —Dan Moyer Jr., stylist and national director of social media for Closet Factory   You should finally get rid of these articles of clothing and accessories in your closet.

If you don’t pick out your clothing items carefully, you might end up fixing up your outfit every couple of minutes, unable to have any fun at all. Start by choosing shoes which are comfy, and coordinate your outfit with them. Make sure all items fit perfectly, so that nothing is slipping. Also, experts recommend carrying a sturdy chain bag, so your hands can remain free.

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