Every show season has its must-have handbag and Spring/Summer ’18/’19 is certainly no exception to this rule. However, unlike previous seasons, the latest “It” bag isn’t defined by its shape. Instead, its size is what sets it apart from the rest. Shrunk down to fit no more than a phone and lipstick (if you’re lucky), this season’s most lust-worthy bag is also its smallest. So, if you value style over function, be sure to invest in a miniature version of your favourite handbag. As a bonus, you definitely won’t have a sore shoulder from toting around this style all day.
Camille Charriere is an enviably chic Parisian expat now based in London, where she photographs her daily outfit to inspire her many fans. Camille's style is definitely informed by a French fashion sensibility, and she has a genius flair for mixing structured basics (such as a tweed blazer or white t-shirt) with more glamorous separates (say, a satin midi-length skirt). You can use the "Store" link on her site to shop Camille's actual looks via Instagram, so you can recreate her effortlessly stylish outfits. More »
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But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.

“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:


Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
Los Angeles-based wardrobe stylist and YouTube vlogger Chriselle Lim is the fashionable force behind "The Chriselle Factor," a fashion blog that provides insight into her personal fashion style. Chriselle's site covers fashion, beauty, and lifestyle topics, ranging from travel to fitness and home decor. In the Fashion section of her blog, Chriselle shares photos of the drool-worthy outfits she wears to her jaunts to Fashion Week in Paris and New York City, among other stylish points of travel. Informed by a fashion sense that's super-feminine and completely trend-obsessed, this blog is a major destination for anyone looking for up-to-the-moment fashion inspiration. More »
If someone offers you clothing, that’s great! But don’t be afraid to ask for payment anytime a brand wants a sponsored or promoted piece—promotional pieces should be treated like advertisements, even if they’re integrated into your everyday posts. Just like magazines earn money from their advertisers to stay in business, your blog will eventually have to earn money through sponsorships or promotions if it’s going to stay afloat.
Invest In A Quality Iron: A quality iron is an absolute must to ensure you don't damage your clothes. Get one with a range of settings that can conquer even the toughest wrinkles, but gentle enough to iron over delicate fabrics. Because there are so many irons out there, the folks at Real Simple have made it easier for you to decide on one that will meet your needs. Check out their list of the top 40 irons they tried.
It covers many aspects of men's fashion, from Menswear 101 to Outfit of the Day to Dressiquette. For instance, there are fascinating articles entitled “Braces or Belt, Never Both,” “Match Leather to Leather and Metal to Metal,” and “Dressiquette – Your socks should match your pants.” (Although your socks should match your pants, not your shoes, Sergio believes you only need to worry about this in formal situations – he prefers high-contrast brightly colored socks).
"…All of a sudden they'll get really good, and then I just start out there, frantically trying to collect as many as I can. One of the things I like to think about is, here I am, with my little piece of cardboard, in the middle of a continent where it's snowing all the time, and so I'm catching some incredibly small number of these things for a brief period, and getting some really cool pictures. So you kind of wonder, what else is out there? What are you missing? I mean, imagine just all the beautiful little works of art that are just falling down, totally unnoticed, and then they just disappear. Stuff that is far prettier than the pictures I have. 'Cause they're out there, you know they're out there. Statistically, they're out there, so you know, there's just an awful lot of really gorgeous things, that are just totally ephemeral and you'll never see them. And they're falling constantly. You sorta wanna just stop the world and go look at them."
If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.
With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win.
There was a refreshing shift on the runways this season, and it had little to do with the clothes and everything to do with the casting. While plenty of new faces graced the catwalks as usual, the real surprise was the reappearance of some of the greatest models of the ’90s. Yasmin Le Bon walked at Calvin Klein, Stella Tennant and Georgina Grenville starred at Ferragamo, and Shalom Harlow — who hasn’t set foot on the runway in years — closed Versace (in a floral lace gown and a cloud of her natural ringlets). These women added to the shows a kind of diversity that has been lacking: a range of ages. They also lent strength to the collections, thanks in part to their walks: the powerful, showstopping strides of the original supermodels. — MALINA JOSEPH GILCHRIST, style director, women’s, T magazine
There's a certain kind of woman who appears effortlessly styled wherever she goes. We've come to know this woman as the fashion girl — the type who just gets outfit proportions, layering tricks, and how to pull off the trend of the moment. Sure, her styling prowess can be downright irritating — how does she always make it seem so easy? — but it can also be incredibly enlightening.
Can we all stop fiddling with our smartphone filters and beautification apps for a minute? It’s time for a healthy heaping of irreverence, gratitude and common sense. First off, thank you to Spanx for creating shapewear arm tights that compress upper-arm dangle (but we've got it covered); New York Fashion Week for giving models over age 50 a record 10 runway appearances out of 2,601 (but you can do better); and France for passing a law stating all altered advertising photos must carry a "retouched" warning (but we know a fake when we see it — from a phony Chanel bag to a filler-enhanced face). Instead, here are 10 age-positive ways to start the holiday season.
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."
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