As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)
Nothing comes back the same way, and the jumpsuit of 2017 is not necessarily the same as a version from the '70s. Check out the difference in Raquel Welch's and Tilda Swinton's jumpsuits. There are subtle design tweaks that make any revival slightly different from the original. Does that piece from your "archive" really work now? Ask a trusted friend for a second opinion.
VI. My boyfriend and I take a tiny road trip during spring break. We skip stones on the beach, drink Coke out of glass bottles, and watch a pink sunset sky settle into nighttime. We walk along train tracks in the dark and stop to look at an old car behind a restaurant. I ask him to stand in front of it so I can take a Polaroid, the only picture I would have of him.
You can’t always hope to run into a gentleman who will carry your six bags around. So, if you don’t want to end up dealing with all that weight by yourself, learn how to pack efficiently – it can come in real handy when you’re in a hurry. Also, there’s a simple way to avoid your clothes getting all crumpled – put the clothing items in different freezer bags carefully, and place them in your suitcase. This is time-consuming, but if you need to attend an important event, freezer bags will keep your clothes clean and neat.
In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs. While a vast portion of what was written in these blogs came from various mainstream fashion resource magazine and newspaper articles, such as Coutorture and New York Magazine, these fashion blogs provided a larger viewing and reading audience for the fashion week.
“Whenever you think something looks good but you think you couldn’t pull it off, take it to the dressing room and try it on. Some of my most successful styling jobs started with a client saying to me ‘forget it, it’s not my cut, or color, or length’ only for them to end up loving it after they tried it on. What do you have to lose?” Mr. Hernandez Watch out for these dressing room mistakes it’s time to stop making.
One of the new season's most feminine trends came by way of bows. Losing its prissy connotations, they came in vibrant red at Valentino, and in sorbet shades at Emilia Wickstead and Erdem. They were particularly pervasive at London Fashion Week, where they adorned the backs of dresses at Wickstead, Preen and Delpozo. If following suit feels too saccharine, then tailor a polished ponytail with a bow instead like on the Emilia Wickstead catwalk, a look that's has already inspired Poppy Delevingne.
"Wide Eyed Legless" is the fashion project of Madelynn Hackwith Furlong, a professional designer, art director, stylist and consultant who has collaborated with major brands, including J.Crew and Rachel Comey. Madelynn launched her style blog to inspire modern women to build a simpler, more thoughtful wardrobe, home, and lifestyle. It all started with a massive closet cleanse, that turned into a mission to build "the perfect wardrobe" through buying less, choosing higher-quality pieces, dressing with more intention, and taking an elegantly minimalist approach to the art of dressing. More »
A handbag is one of the most versatile and important accessories that a woman can own. There’s no such thing as “one too many” when it comes to bags and purses, but pay attention to what type is the best for you. Sure, you’ll need different ones for different occasions,so your should at least have three different kinds for starters – small, medium and large. From styles traditionally considered masculine to typical high end women’s handbags, there is nothing you can’t combine with the right clothes depending on the occasion. After that, you should concentrate on the type you use the most, which is also the type which will get worn out the fastest. That is why you should have more of them – if you switch them regularly, they will last longer.
How to actually do it: The right pair of earrings can flatter your face shape. For instance, long earrings make your face look skinnier, if it’s on the round side, says jewelry designer Lizzie Fortunato. On the other hand, if you have an oblong face, short, chunky earrings, like oversize studs, will draw focus outward, and your face won't read quite as narrow. If you have a large bust, a necklace should hit an inch above the cleavage or higher. Longer strands or pendants will rest awkwardly on the body and call attention to every contour. Lastly, choose earrings in lighter colors, such as pearls or white stone, to make your face look radiant.
Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.
I have been thinking a lot lately about what validates an emotion/event/observation, makes me feel like it really happened and I really lived it, and this seems like the right occasion to word-vomit these ideas. (Plus, I miss having time to keep this thing going, and I do feel an obligation to people who have read my blog for a long time that is not unlike the unspoken understanding you have with your first best friend, the one who watched you like stupid bands and stupid people and embarrass yourself and cry a lot, whose insight into whatever you do from now on is shaped by a unique knowledge of all the ties which bind New You to Old You, and who refrains from bringing up in front of new acquaintances that time you were on the 8th grade hip-hop team in the interest of letting you become more of yourself. In other words, we had a time, but there's so much time ahead, and it is, somehow, at the same time, quickly running out.)
"The Fashion Guitar" is the online style diary of Dutch-born, New York City-based blogger Charlotte Groeneveld-Van Haren. Charlotte's quirky, feminine style often involves pairing romantic fashions with classic wardrobe essentials. More often than not, her daily outfits involve statement dresses, cool skirts and patterns and prints aplenty. Her blog is a go-to destination for fashion lovers seeking inspiration for a fun take on the prettiest trends.
"Never underestimate the power of good accessories. Many a plain outfit has been saved by the addition of a scarf, belt, or piece of jewelry. I also recommend sticking to one focal point accessory. For example, if you're wearing a big statement necklace, keep your earrings small or skip them altogether." —Submitted by Christina Szirmai (via Facebook)
“A great trick to finding deals on high-end clothing is to make friends with the sales people at your favorite stores. Ask them when they get new arrivals in and when special sales start. If they say 10 a.m. on Monday, then you know what to do—you call in sick at work that day.” —Sam Russell, stylist and host of HLN’s Giving Closet These are the secrets your salesperson won’t tell you.
A less strict style, which can also be used for business looks, combining the details of elegant and everyday styles is smart-casual. Giorgio Armani is believed to be the founder of this style, having shown the ways on how to add weightlessness and effortlessness to business looks. Other characteristic features of this style are the garments like comfy jumpers toping strict shirts with the unbuttoned top, etc. You can also cuff the sleeves and use a variety of accessories for complementing the looks including scarfs, earrings, or anything else, not being afraid of opting for bold color and design solutions.
Beauty is connected with health more than you think. Taking care of your health starts with resting – no matter how many responsibilities you have during the day, you shouldn’t let them intervene with your sleep time. You’ve probably heard about something called beauty sleep, and you should know it isn’t a myth. So, invest in your beauty and health by encasing your bed with pure silk.
Rookie Yearbook Four, the print edition of our fourth year, comes out October 20: 352 pages of beautiful writing and art by young people, plus print-only contributions from people like Amandla Stenberg, Kiernan Shipka, Jazz Jennings, Dev Hynes of Blood Orange, Emma Roberts, Sarah Paulson, Charli XCX, DeJ Loaf, Ezra Koenig of Vampire Weekend, Florence Welch of Florence and the Machine, Donna Tartt, Shamir, Chloe of Kitten, Rashida Jones, Tracee Ellis Ross, Joy Williams, Hayley Williams of Paramore, Lorde, Tyler Ford, Ariana Grande, Edward Droste of Grizzly Bear, Solange, and Willow Smith. WHEW. See also: stickers, posters, a cut-out diorama and banner, ET CETERA FOREVER. I've never been able to choose a favorite Rookie Yearbook until now. It is our final one (senior year!) and I can't wait for Rookies THE WORLD OVER to see it. (Mr. Burns laugh, but in the name of good things like self-esteem and creativity.)
There are many quality fashion blogs, which unsurprisingly feature high-quality photographs of the latest fashion innovations. Most fashion blogs are full of inspiration for those mornings you open your wardrobe door with your mind in a blank. They make an ideal place to begin your online research into what’s hot this year before you head off to purchase your own outfits. They can also provide you with ideas about what you can mix and match to create that perfect look.
The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…
The fact of something is called cashmere shouldn’t mean much, so the first step towards a long and happy life of an item made out of cashmere is purchasing a quality item. This material can be processed in many different ways, so you could easily end up with an overpaid poor quality sweater. However, there are some indicators that can show you what are you looking at. First, you should be looking for thick knitted garments, and second, try stretching it – if it pulls back, it’s a good type of cashmere. Chances are, you’ll pay good money for any quality cashmere item, so you should take care of it, which means washing it in cold water by hand.
Tuxedos may have been a talking point at the SS19 shows (more of that later), but there was a broader tailoring trend likely to change the way we dress next season. The industry is moving away from the more fluid midi styles of recent seasons to a sharper silhouette - tailored trousers were styled with shirts and belts for a pulled-together look that still feels softer than a suit - Balenciaga, Burberry and Givenchy were just a few to adopt the trouser-shirt line of thinking. It was an accessible take on androgyny and one that women beyond a size eight can really wear. The result? Clothes that look polished, elegant and confidence-boosting.
But before you drop a few grand on a new wardrobe of very trendy pieces, take some tips from fashion professionals, including Net-A-Porter’s Fashion Director Lisa Aiken, stylist-turned-jeweler Jennifer Fisher and milliner extraordinaire Gigi Burris O’Hara. Here, these industry insiders drop some knowledge on how to overhaul your closet, shop a bit smarter and look like you always sit front row at NYFW. Here’s to a chic and stylish New Year!
“Not enough people have heard of decision fatigue. Decision fatigue is the result of making too many decisions during the course of the day. All of these little decisions add up and actually drain the brain of decision-making power later on. So don’t waste your brainpower in the morning trying to get dressed. Instead get rid of things you can’t or don’t wear regularly and simplify your wardrobe to pieces you like. Keep your clothing simple, so you will have the energy to tackle life’s tougher problems.” —Dan Moyer Jr., stylist and national director of social media for Closet Factory You should finally get rid of these articles of clothing and accessories in your closet.
Blogger Krystal Bick is the woman behind "This Time Tomorrow," a fashion blog that covers style, travel, art, dating, and other topics related to living in New York City. A transplanted West Coaster, Krystal's fashion vibe is a true blend of East and West coast American style (or you could say, girlfriend meets boyfriend style). Her looks tend to gravitate toward classic, tailored pieces inspired by menswear, but often with feminine and quirky accents thrown in, such as a pair of cropped patterned trousers, a silky blouse, high heel pumps, and an over-sized men's watch. More »
He wasn’t the only designer to incorporate artwork into the runway experience. At Loewe, Jonathan Anderson installed several rooms of artwork at Maison de l’Unesco for his show: There were woven baskets in some (by Joe Hogan, a finalist for this year's Loewe Craft Prize and one of its past winners), ceramics in others (by Ryoji Koie) and, in the room where I was seated, giant whirring brushes of the kind that you might otherwise find at a car wash (by Lara Favoretto) — after the show, security guards gleefully posed alongside them. And at Vivienne Westwood, Andreas Kronthaler went full circus. He worked with Bernhard Willhelm, who art directed the show; there were musclemen riding scooters and models riding skateboards and, as a centerpiece, an enormous paper sculpture by the London-based set designer Gary Card, who spent the show in the middle of it all, fixing and remolding it with a team of assistants wielding bottles of flame retardant. The cumulative effect — and how often can you say this at a fashion show — was a good time had by all. — MATTHEW SCHNEIER, deputy fashion critic and reporter, Styles
About Blog My name is Odette Wakim and I am the writer/blogger behind Sparkle In Gold. Being a fashionista, it’s hard not to fall in love with anything that is pretty- and gold. But there’s more to it than that- I love the light of gold the sun shines on us every day, the gold warmth of a smile, and the inner gold Sparkle that is in each and every one of us.
Accidents happen, you can’t argue with that. No matter how careful you are, something will get spilled when you least expected it. So, have a spare clothing item nearby at all times possible. Start by taking something to your office, like perhaps a white button-down shirt, which is a classic, and it will probably be able to fit in your outfit. Believe it or not, most woman don’t have the right white shirt – it’s the same story like the one with bras, so look for a second opinion when purchasing one.
About Blog Hi, I am Kier Mellour. On this blog, you will find weekly “I want that” posts where I share my current cravings, style inspiration posts, and personal outfits for a variety of events and travel destinations. There will be videos of thrift store hauls, current favorite products, as well as, thorough reviews on clothing, accessories, and lifestyle products.
There aren’t many redeeming factors about living through really cold weather fashion wise, but it is the only time during the year that you can wear fur (or faux fur, of course). So just have fun with it! You can wear fur with just about anything to give your outfit an instant upgrade. Unvest in a statement fur topper, throw on a fur vest or stole over your winter coat, or find cool fur accent pieces like fur collars or even fur mittens to liven up your winter outfits.
When I remember eighth grade, I recall scenes my mind illustrated while reading Norwegian Wood, just as well as, and in some cases more vividly than, classmate interactions and walks to school. I spent a lot of freshman year analyzing my close, personal relationships with Rayanne Graff and Laura Palmer. I cried when I had watched The Virgin Suicides so many times that I could no longer remember how I'd first visualized the book. I still miss the characters I'd pictured before, and the school, too. Strangely enough, my first mental images of the Lisbons' house came flooding back to me when I set foot inside a neighbor's for a wake a couple years ago. When I walked outside, I saw that across the street was an old brown Cadillac surrounded by bushes and a sunset, mimicking two Corinne Day photos from the set of The Virgin Suicides almost exactly.
“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.
About Blog My name is Bisma from New York and the Author and Editor of this blog. I love everything related to beauty and fashion and my blog is just a mean to share my way of style with the world. My blog is all about Fashion and Beauty. You will find product reviews on makeup, skincare and occasional hair/body care products along with the outfit posts, latest fashion trends and news.
Despite being something that everyone does literally every day, getting dressed (or putting together an outfit, if you want to get fancy), can feel like the trickiest, most frustrating part of the morning. Who hasn't stood in front of a closet full of clothing and thought “I have nothing to wear!?” Rest assured, you're not alone in this daily conundrum. To that end, we consulted a panel of experts—top designers, style consultants, and retail pros—to demystify the act (art?) of getting dressed, once and for all.
Your blog should be a reflection of you. It is very important that you blog about something that you really love, and something that you understand well. You have to make an impact and show something unique because there are millions of other fashion blogs that are alike. If you love clothes, write about it and take pictures. If you are only into shoes, focus on what you love (and don’t love) about the footwear industry. But here are a few topics that might help you get to your passion:
You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages."
These kind of stains are not just unattractive, but also hard to wash. No matter how much we pay attention to avoid them, they have an annoying tendency to appear, right? When it comes to more expensive materials, I strictly advise to wash the stained part with warm water and if that doesn’t help, dampen that garment in water with some detergent. Most of new stains will come off if you just rub it with baby wipes on oil base.
References: Zoltan Torey copes with blindness by reconstructing reality in his head. Wes Anderson called Moonrise Kingdom a "memory of a fantasy," and envisioned the whole "These Days" scene from The Royal Tenenbaums when he first heard the song, building the rest of the movie around that moment (I have no source for this, a friend told me, I'll choose to believe it's true). I also wrote a bit about this in relation to The Virgin Suicides here.