Rookie Yearbook Four, the print edition of our fourth year, comes out October 20: 352 pages of beautiful writing and art by young people, plus print-only contributions from people like Amandla Stenberg, Kiernan Shipka, Jazz Jennings, Dev Hynes of Blood Orange, Emma Roberts, Sarah Paulson, Charli XCX, DeJ Loaf, Ezra Koenig of Vampire Weekend, Florence Welch of Florence and the Machine, Donna Tartt, Shamir, Chloe of Kitten, Rashida Jones, Tracee Ellis Ross, Joy Williams, Hayley Williams of Paramore, Lorde, Tyler Ford, Ariana Grande, Edward Droste of Grizzly Bear, Solange, and Willow Smith. WHEW. See also: stickers, posters, a cut-out diorama and banner, ET CETERA FOREVER. I've never been able to choose a favorite Rookie Yearbook until now. It is our final one (senior year!) and I can't wait for Rookies THE WORLD OVER to see it. (Mr. Burns laugh, but in the name of good things like self-esteem and creativity.)

Devoting this much time to your closet is unnecessary if you don’t take care of all those clothes you’ve carefully chosen. One quality iron, a nice detergent and a couple of seconds you should devote to checking the instructions on a garment is all it takes, so don’t be lazy. There is something for everyone on this list, and the truth of the matter is that mastering some fashion basics will allow you to develop and polish up a unique style that suits you very well and let’s you stand out, but has a universally aesthetic quality to it at the same time.
7. Wear bangs. Whether straight and full, long and feathery or sideswept, a fringe is a game changer. Bangs camouflage three things: the vertical creases between the eyes that create an angry look; forehead creases that make you appear stressed; and thin and skimpy brows that require extra makeup. Full bangs give your face definition, create the illusion of higher cheekbones and draw attention to the eyes. Sideswept bangs hide a receding hairline, make hair look fuller and blend in easily.  
“I wish people understood that in fashion less is more.  For example, if you are wearing an off-the-shoulder top, make that your focal point. You don’t need anything else. Huge earrings or a statement necklace will be overwhelming—the top is sexy chic as is!” —Jennifer Berger, stylist and president of Wear it Well   These fashion mistakes are making you look older.
Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog. But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names.

The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
1. Think of gray and white hairs as glitter. Blend in those sparkly strands with cool silvery or warm golden salon highlights. Ask for balayage — a free-form technique where highlights are painted on with a brush for an irregular root line — that looks natural and won't leave a ring of regrowth at the scalp. And major bonus: Highlights around the face also brighten tired, ashy or sallow skin tones for a no-makeup-needed radiance.
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.

“Many of us already own plenty of clothes, we just need to use them in new ways to make them feel fresh and interesting. Trying making new outfits by mixing what’s already in your closet in new and unexpected ways, like mixing patterns. Pair that polka dot top with that floral skirt, or that striped top with those animal print pants.” —Ms. Jimenez    These simple tips will help you save money on clothes (without sacrificing style).


“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC  
Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves and relies heavily on media and advertising to communicate the producer's preferences and goals and influence public perception through various types of promotion; at the same time, fashion can be influenced by social change and counter-trends outside the producer, retailer or advertiser's control. As fashion is driven by trends within and without the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion based blogs continue to grow, with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
“Fashion” is a broad term used to describe many genres of clothing and accessories. Before you get started it is essential to select your area of expertise. This needs to be more detailed than writing a blog that appeals to men, women, teens, or children—but instead, you must focus on a specific niche within the industry. The area of expertise you select will be used to help create your marketing strategy, website URL, and website design. For example, you could select:
About - I started this blog because I love clothes – thats obvious, right? I think that clothes and fashion are the best way to express yourself. An outfit says a lot more about a person than you’d think. I love sharing my daily outfits & makeup with all of you! I love to shop and I may or may not have a shopping problem (yikes!) but I figured I could at least turn that into something positive – by sharing my favorite fashion items with you!
Vancouver, Canada–based blogger Vanessa Hong manages not only her wildly successful blog, The Haute Pursuit, but also her accompanying fashion line, THP Shop, which is beloved by editors and street style stars alike. She's also a mainstay at every fashion week and a street style star in her own right—photographers love shooting her uniquely edgy, contemporary style.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
Everything is now a matter of life and death. Math homework: NOT A PRIORITY WHEN THE END COULD BE RIGHT AROUND THE CORNER. Cleaning my room: IS THIS REALLY HOW I WANT TO SPEND MY LAST HOURS ON EARTH WHEN I COULD GET HIT BY A CAR TOMORROW? Etc. The habit that blog-keeping instilled in me of compulsively archiving every single thing only worsens. If I get behind in my journal, I spend hours wondering where to even start. I can't pay attention in class, only make scattered notes where there should be a timeline of the Industrial Revolution, listing all the details I need to get down properly as soon as I have time: The music we listened to in Claire's room, the old man I saw on my way to school, the view from my boyfriend's car when we sat in a 7-Eleven parking lot watching people walk in and trying to predict their purchases, along with a record of what each person looked like and what they bought. My hands tremble, relaxing only once everything has been sufficiently documented, each memory in my grasp, as if by putting them down on paper, I can make them last forever.
A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
You cannot move forward if you choose to look backward. My Uncle Joe, who was an Ojibwa, married to my cousin, often said as long as the chiefs can keep my people hostage on reserves they'll never amount to anything. Joe was a wise man, wiser than all the politicians and and self serving chiefs, because one day the younger generation will leave the reserves and become full participants in society, hopefully enjoying equal benefits as well as equal responsibility.
Invest In A Quality Iron: A quality iron is an absolute must to ensure you don't damage your clothes. Get one with a range of settings that can conquer even the toughest wrinkles, but gentle enough to iron over delicate fabrics. Because there are so many irons out there, the folks at Real Simple have made it easier for you to decide on one that will meet your needs. Check out their list of the top 40 irons they tried.
“Your makeup can make or break a great outfit so it’s important to know what works for you and what compliments your features and coloring. Contacting a professional can help you figure out how to make your makeup and clothing work together. Also know that even though many women want a ‘natural look’ it actually takes a lot of products and time to do it right.” —Brooke Baker, beauty and style consultant    These makeup mistakes can make you look sloppy.
The metallic was hard to ignore and played to the more glamorous moments seen in a number of collections. Hollywood-inspired iterations of silver came down the runway at Givenchy and Alexander McQueen, and it is only a matter of time before we see those gowns on the red carpet. At Louis Vuitton, we saw a more modern take on the metallic, a cool girls’ version of a cocktail dress, complete with strong shoulders and bare legs.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.
It’s official: I’m wearing things that are a decade old. I’ve had both this ivory coat and camel sweater for a whopping 10 years. (Whoa!) I was inspired to wear them together by the colors on this plaid scarf, which I have quite the affinity for - check out 6 ways I’ve worn it, below. Lots of old things on the blog today but a new way to wear them together!
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