Many of these fashion blogs also serve as a source of advertisement to both designers and fashion retail stores. These advertisements have had a heavy influence on fashion designers of various standings, helping to give a name to small up-and-coming designers as well as bringing high-end designers back to life. Many of the top fashion bloggers are said to have received free samples of the designer pieces that they have mentioned in their blogs and some top fashion bloggers got paid for wearing and publishing a brand name product on their Instagram account.
Knowing your readership also helps you select the best theme. Not only will you have a better idea what to choose, but you’ll also be able to provide something that’s consistent with your industry’s standards and current trends. Conversely, if you are an extremely creative person, you could go against the grain and choose something that will set a new fashion!
How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."