In a study conducted through the Biz360 Community, it was found that over 53% of the New York City Fashion Week converge had come from online articles and fashion blogs. While a vast portion of what was written in these blogs came from various mainstream fashion resource magazine and newspaper articles, such as Coutorture and New York Magazine, these fashion blogs provided a larger viewing and reading audience for the fashion week.[13]
About Blog I'm Brittany Xavier and I began my personal style blog. My style is versatile, casual, comfortable and a bit edgy. My blog first started out as only fashion but over the last three years so much of it really includes the lifestyle aspect of my everyday life. A blog to highlight my affordable finds as well as brands I find worth the splurge, those investment pieces I'll wear again and again.

A sale should never be a cue to buy something. I mean, not never, but it should not always be (which is the case for most of us). If you have been waiting for a particular product to go on sale, sure, pick it up, but if it’s a random dress you want just because it is on discount, ask yourself if you’d buy it if it wasn’t on sale. You have your answer.


“You don’t have to spend an arm and a leg to look fantastic, however, we do tend to feel and act a little different when we wear things that are expensive. We treat those things differently too; with more care. We tell ourselves that they are special and that we are special when we wear them. But really it’s the mental story we assign to those items that make them special. Expensive things might trigger those feelings more easily but you can shine just as bright every day with ordinary things, just by acting as you would if they were expensive.” —Jennifer Lowe, stylist and designer for Water Vixen Swim    Learn some more ways you can use clothing to influence your mood. 

I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!


Personal style bloggers sometimes get a bad rap -- caricatured as pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog. But over the past decade, these independent publishers have become a real force in the fashion industry -- not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like "Today" and "America's Next Top Model," and turning their blogs into multimillion-dollar businesses. Some have become household names.


A handbag is one of the most versatile and important accessories that a woman can own. There’s no such thing as “one too many” when it comes to bags and purses, but pay attention to what type is the best for you. Sure, you’ll need different ones for different occasions,so your should at least have three different kinds for starters – small, medium and large. From styles traditionally considered masculine to typical high end women’s handbags, there is nothing you can’t combine with the right clothes depending on the occasion. After that, you should concentrate on the type you use the most, which is also the type which will get worn out the fastest. That is why you should have more of them – if you switch them regularly, they will last longer.
Today I am 20. The Crucible, in which I play Mary Warren, opened at the Walter Kerr Theatre three weeks ago, March 31st—also the eight-year anniversary of this blog. I have a lot of trouble comprehending that writing Style Rookie led to writing for other places, then starting Rookie, then being able to audition for plays that I love and to be inside of them for long periods of time, which is an inexplicably wonderful way to live a life. But I am really really really insanely thankful for all of it, and many of you have followed for a LONG time, and that means a lot. Right now, I'm very slowly writing something that I hope will effectively articulate the strangeness of the way these all overlap—the fictions we get to try on via diary/blog-keeping, and acting, and personal style. But that's a longterm hermit project. I just wanted to mention it because in my attempt to briefly list recent stuff I've been up to, I may sound callous, but: None of this goes unexamined or unappreciated.

The segment of bloggers in their 30s, 40s, 50s, and beyond may be small, but it's mighty. We aim to enlighten you, dear reader, about the ladies of all ages who are killing the fashion-blogging game at the moment—from the 25-year-old whippersnappers to the 65-year-olds who've been at it for a good while longer. Prepare to be majorly inspired by all the women showing off their unique (and frankly, fun) looks. Keep scrolling to meet the best fashion bloggers of every age group!


Sporty surf looks were prevalent throughout the season. Perhaps the most major runway moment was at up-and-coming designer Marine Serre’s show, where she created couturelike looks out of neoprene commonly used for wetsuits. Also picking up on this surf trend was CALVIN KLEIN 205W39NYC, with a scuba-inspired ensemble, and Etro, where the model even toted around a printed surfboard. The surf look was even given a luxe makeover by Hermès, where a neoprene swimsuit was layered under a chic leather skirt.


Fashion blogs first appeared in the blogosphere prior to 2002.[16] Both the number of fashion blogs and the number of media mentions of fashion blogs has grown considerably since then. Published accounts of the growing number of fashion blogs are mentioned above, and a Facteva search reveals that media articles mentioning "fashion blogs" grew from one in 2002 to over 100 in 2006.
Rookie Yearbook Four, the print edition of our fourth year, comes out October 20: 352 pages of beautiful writing and art by young people, plus print-only contributions from people like Amandla Stenberg, Kiernan Shipka, Jazz Jennings, Dev Hynes of Blood Orange, Emma Roberts, Sarah Paulson, Charli XCX, DeJ Loaf, Ezra Koenig of Vampire Weekend, Florence Welch of Florence and the Machine, Donna Tartt, Shamir, Chloe of Kitten, Rashida Jones, Tracee Ellis Ross, Joy Williams, Hayley Williams of Paramore, Lorde, Tyler Ford, Ariana Grande, Edward Droste of Grizzly Bear, Solange, and Willow Smith. WHEW. See also: stickers, posters, a cut-out diorama and banner, ET CETERA FOREVER. I've never been able to choose a favorite Rookie Yearbook until now. It is our final one (senior year!) and I can't wait for Rookies THE WORLD OVER to see it. (Mr. Burns laugh, but in the name of good things like self-esteem and creativity.)
“‘Fashion’ is the tangible clothes, the ones you see in stores, in magazines, and on celebrities. Style, however, is intangible. Style is how you take the fashion and interpret it into an outfit or look that makes you feel like you. It’s not all about the fashion or trends but rather accepting yourself, working with what flatters your figure, finding what tickles your fancy and wearing wearing what makes you confident.” —Laurie Brucker, certified image consultant, personal stylist and speaker
Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, she’s a deft hand at styling and out to destroy any preconceptions of what a curvy girl can and can’t wear.
"Reflecting and archiving is not the same as dwelling in the past. It is not anti-living, but a part of life, even a crucial one. We do this to highlight one thing above others, so that a special moment can take up more space in our brains than an inconsequential one; so that, by plain math, our personal worlds contain more good things and fewer bad ones. Or more interesting things and fewer blah ones, since you have to record the bad, too." 

You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages."
“A great trick to finding deals on high-end clothing is to make friends with the sales people at your favorite stores. Ask them when they get new arrivals in and when special sales start. If they say 10 a.m. on Monday, then you know what to do—you call in sick at work that day.” —Sam Russell, stylist and host of HLN’s Giving Closet    These are the secrets your salesperson won’t tell you.

Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image. 


After a massive change of direction in life, just a few weeks ago, I launched a fashion blog (of sorts) after a career of copywriting. Being new to photography (SO much to learn) and writing predominantly how-to posts is certainly time consuming, and for now, I’m just sticking with weekly posts so I can keep the quality high. I spent just as long putting together my about page.
"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes
Plugins are a very important part of the WordPress experience. They serve diverse purposes, but they have one thing in common: they make your blog look and function better! Whether they add a new feature (e.g. subtitles for your posts, or social buttons on your pictures), or a new functionality (e.g. a contact form), or just make your blog simply smashing (e.g. a rotating slideshow, a pop-up window, or a subscription reminder), they all work together to enhance the way your fashion blog looks and works.
There aren’t many redeeming factors about living through really cold weather fashion wise, but it is the only time during the year that you can wear fur (or faux fur, of course). So just have fun with it! You can wear fur with just about anything to give your outfit an instant upgrade. Unvest in a statement fur topper, throw on a fur vest or stole over your winter coat, or find cool fur accent pieces like fur collars or even fur mittens to liven up your winter outfits.
8. Find your new perfect bra. Get fitted for the breasts you have now — not the 34B you think you are (and were in college). Head straight for the lingerie section of a department store or find the perfect size by following an online quiz at ThirdLove.  Weight changes, gravity and fitness routine (or lack of) affect your chest size. If you wear the right bra, your clothes will fit better and your entire silhouette will look longer and trimmer. Buy two: one to wear, one as a backup for laundry days (and always hand-wash and hang dry). Bosomy celebs keep their breasts up and off their midriff. You should, too.
“Does this accentuate the best version of who I am as a woman?” Brother Vellies designer Aurora James asks this, before buying a vibrant animal-print coat or an over-the-top dress. “For me, I love things that have a ‘wow factor,’ so if I’m going to splurge and buy something, I want it to be the clothing version of myself,” James explains. It’s a brilliant trick for making sure that your purchase is something you’ll actually wear; if you feel like yourself in a piece of clothing, you’re more likely to gravitate towards it when it’s hanging in your closet.
In the constantly growing landscape of fashion bloggers, it's an unfortunate fact that the younger crowd significantly outnumbers ladies of a certain age. It seems everywhere you look, it's nothing but beautiful 20-somethings showing off their style, and while there are certainly more of them, that doesn't make them any more relevant or valuable than their more mature counterparts. Fashion is universal, after all.
I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style.
"Reflecting and archiving is not the same as dwelling in the past. It is not anti-living, but a part of life, even a crucial one. We do this to highlight one thing above others, so that a special moment can take up more space in our brains than an inconsequential one; so that, by plain math, our personal worlds contain more good things and fewer bad ones. Or more interesting things and fewer blah ones, since you have to record the bad, too."
When In Doubt, Overdress: There's nothing worse than showing up an event underdressed. Maybe the invite didn't specify or involved the word 'casual' -- but everyone else dressed up not so casually. If you don't know what the dress code is, overdress. There's no harm in looking too pulled together, but you'll feel uncomfortable if you think you look out of place.
There's a certain kind of woman who appears effortlessly styled wherever she goes. We've come to know this woman as the fashion girl — the type who just gets outfit proportions, layering tricks, and how to pull off the trend of the moment. Sure, her styling prowess can be downright irritating — how does she always make it seem so easy? — but it can also be incredibly enlightening.
"Unless you know someone’s gonna see it, it's best to wear something that flatters you and creates the best shape possible. There’s nothing more unsightly than a visible panty line or quad boob, and proper underwear means you don’t have to worry about anything falling out! Also there’s not much worse than the look or the feeling of a too-small bra, and I would know, what with wearing a 34DD all my life and then finding I should have been wearing a 30H!" —Submitted by jessicarosehailes
There was a refreshing shift on the runways this season, and it had little to do with the clothes and everything to do with the casting. While plenty of new faces graced the catwalks as usual, the real surprise was the reappearance of some of the greatest models of the ’90s. Yasmin Le Bon walked at Calvin Klein, Stella Tennant and Georgina Grenville starred at Ferragamo, and Shalom Harlow — who hasn’t set foot on the runway in years — closed Versace (in a floral lace gown and a cloud of her natural ringlets). These women added to the shows a kind of diversity that has been lacking: a range of ages. They also lent strength to the collections, thanks in part to their walks: the powerful, showstopping strides of the original supermodels. — MALINA JOSEPH GILCHRIST, style director, women’s, T magazine
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There's a certain kind of woman who appears effortlessly styled wherever she goes. We've come to know this woman as the fashion girl — the type who just gets outfit proportions, layering tricks, and how to pull off the trend of the moment. Sure, her styling prowess can be downright irritating — how does she always make it seem so easy? — but it can also be incredibly enlightening.

“One of the most important things that people need to realize is that just because they buy something in their ‘size,’ doesn’t mean that it’s going to fit them. People get very invested in being a certain size but this is a huge mistake as different designers cut for different body types and also, many companies ‘play with size’ in order to flatter customers. Buy what fits, regardless of the number on the tag.” —Michael O’Connor, personal stylist
With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win. 

The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers. 

If you also purchased this sweater recently - or already had one like it in your closet - here’s another way to wear it! In my first outfit, I paired it with jeans, sneakers and hot pink accessories. This look is so different it hardly feels like the same sweater, and gives you even more bang for your buck by making it work for occasions beyond weekend casual. It’s written all over my face - this is such a fun, colorful look!


I think what is missing in the blogging world is passion for experimenting! For me is not so much a design beautiful, like a mental shock, something crazy that makes you shake. The absurdity is able to move brains. The impudence is capable of stirring mountains. The best way to do something different is expressing your truth, knowing yourself, because everyone is different. One idea: put an artist in your life!: Squeeze all the fruits that have the reach, naked but dressed, and enjoy putting your juice in the network…
The versions about the origin of casual style are diverse, too. According to one, it originated in a small Scottish town Aberdeen, particularly in a football club, where everyone wore his/her name on the clothes. The fans of football and the founders of this club wanted to be different from the others and they created a unique football style, characterized by the pieces of certain brands. Further, the football fans realized that the brands were not at all important. And they started concentrating on the comfort and the harmony of the pieces that were combined and the casual style was born. According to another version, the native Scandinavian people of the countryside used this style for their combinations.
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