Every year when summer melts into fall, we admittedly get pretty excited to revamp our wardrobe. Don’t get us wrong, we love the easy, breezy fashion that comes with warm weather—but the cool, crisp autumn air just gives us so many options. However, when fall turns into winter and multiple layers become mandatory as opposed to an option, we start to run out of cute cold weather outfits real quick.
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
The past few years have been dauntingly magical, with many thanks to supporters of Rookie and of the other odds and ends listed here, and I'm just at an interesting time right now in figuring out what's next. Thanks for sticking around, coming by for a first time, what have you -- I know I said last spring that I was trying to let go of my need to document, but I figured out in writing the Forever letter:
These memories worsen with time. The original events often occur in adolescence, are usually social interactions, and, at worst, were intended to be romantic. One remedy is to frequently remind yourself that you won't have to live with your humiliation forever because MORTALITY. Or that our perception of reality is pretty inaccurate no matter what (see: Chris Ware; the tiny stoner I quoted earlier). Or that technically — TECHNICALLY — we have no way of knowing for sure that any of this is happening AT ALL. You could also just watch Freaks and Geeks.
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
Plus-size fashion blogger and beauty influencer Tanesha Awasthi shares her fabulous outfit inspirations, style advice, and makeup tutorials on the popular "Girl With Curves." As a little girl, Tanesha dreamed of being a designer or a stylist, and she channels her love for fashion into the charming outfits that she styles and posts on her blog. With a modern, sophisticated and ladylike style sensibility that blends Audrey Hepburn and Olivia Palermo (with a bit of occasional edge), Tanesha builds many of her looks starting with her favorite closet staples, a great pair of dark wash jeans, a tailored blazer and classic pointy toe pump. More »
This season, street style stars let their animal instincts take over with bold and wild prints. In particular, loud leopard print was a favourite amongst the fashionistas and appeared on a variety of garments, including pants, coats, dresses, suits, and more. To follow the lead of these chic ladies and unleash your own inner jungle cat, choose strong and striking designs with bold and bright colours. Alternatively, consider an all-over leopard print look with matching separates or a dress/jumpsuit. You can even add a leopard print bag or shoes if you’re feeling playful.
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
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“When people are constantly chasing the next trend, they can look like they’re trying too hard. It’s better to have a true, individual sense of style and for those of us who are navigating between work, family, friends, and a social life, it comes down to balance. Dress simply and have great accent pieces.” —Ms. Morzin    Watch out for the things your boss wishes you’d stop wearing to work.
"...It's hard to stay mad when there's so much beauty in the world. Sometimes I feel like I'm seeing it all at once, and it's too much, my heart fills up like a balloon that's about to burst...and then I remember to relax, and stop trying to hold on to it, and then it flows through me like rain and I can't feel anything but gratitude for every single moment of my stupid little life."
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty.

After you’ve checked the “Terms and Regulations” box, return to where you started—the Bluehost homepage. In the upper right corner, you’ll see the login button. Enter your domain/username and password to enter your account. Then, find the WordPress icon and click for quick install. Shortly after, you’ll receive your credentials via email, so be sure to check your inbox.
With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win.
If you invested in terracotta shades for summer 2018, you're in luck for summer 2019 as warm rusty reds are still big news. For a truly chic example of how to work it, turn to Valentino where orange and wine colours were seamlessly fused together. Versace chose a sunburnt orange for its impactful satin jacket, as worn by Freja Beha Erichsen on the catwalk. Then there was Balenciaga's Demna Gvasalia deep red cocktail dress, which hopefully signals a hot summer ahead.
The spring collections always encourage designers to wax bohemian — a flower here, a fringe there. But what seemed different this season was where, and how frequently, these ideas appeared. Chloé and Paco Rabanne in Paris were leaders of the pack, each constructing garments from layers of contrasting floral prints that evoked exotic gardens. Patchwork and fringe were reimagined too, as was the case at Altuzarra, where seashell-embellished net sheaths topped knit dresses. Finally, at Etro, flowing paisley dresses were worn with vibrantly patterned wool blankets. — M.J.G.
If Your Weight Changes A Lot, Update Your Wardrobe: This goes back to the point of not pretending things fit when they don't. It's important to make sure our clothing fits, and though it's hard to admit that you've gained weight (trust us, we struggle with this) or when you've lost weight, you can ignore the fact and stick with the same baggy clothes. Either way, it's kind of a fun reason to update your wardrobe.
"My style is really minimalist. The simpler, the better. I always try to have a balance between what I'm wearing in my upper and lower body. If I'm wearing some simple jeans or a simple skirt, I try to add some scarves or lots of necklaces. If I wear lots of neck accessories I avoid using big hats and lots of bracelets. And it's the other way round: If I'm wearing some saggy jeans with a huge belt I try to keep it simple in the upper body. " —Submitted by Valeria Bernal Malek
If you’re anything like me, one of your favorite pasttimes, amongst Netflix bingeing and cake baking, is looking at fashion blogs and borderline-stalking bloggers on their websites and social media accounts for outfit inspo. This is a great and enjoyable hobby to have, but can be disheartening if you’re a college student and can barely afford a Venti Starbucks, much less a Valentino purse. Most fashion blogs seem to be full of designer accessories and expensive jeans. But style is style, regardless of the price tag or brand, and whether you spend $5 or $500 on sunglasses, fashion is for all of us.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.

There are many quality fashion blogs, which unsurprisingly feature high-quality photographs of the latest fashion innovations.  Most fashion blogs are full of inspiration for those mornings you open your wardrobe door with your mind in a blank. They make an ideal place to begin your online research into what’s hot this year before you head off to purchase your own outfits. They can also provide you with ideas about what you can mix and match to create that perfect look.

Fashion’s enduring obsession with the 1980s isn’t going anywhere. From Hedi Slimane’s controversial debut at Celine (all puffball off-the-shoulder minidresses and big-shouldered blazers) to the tie-dye T-shirts, stonewashed denim and shell suits at Stella McCartney — not to mention the oversize sweaters and Madonna crosses on show at Marco de Vincenzo — nostalgia for the era appears to have reached critical mass. Much like now, the ’80s were a polarizing decade both politically and culturally. It is not surprising, then, that these tribute fashions also still split the jury. — E.P.
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