A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends. Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, “These days, before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy”. The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.
Even if you don’t start your blog for the purpose of making money, it’s nice to know that fashion can be a very lucrative area. To start with, there are millions of people around the world looking for fashion and style information online, so your potential audience is enormous. Combine that with the fact that the fashion industry is quite lucrative, and you have a “perfect storm” for making money from something you love to do.
When I remember eighth grade, I recall scenes my mind illustrated while reading Norwegian Wood, just as well as, and in some cases more vividly than, classmate interactions and walks to school. I spent a lot of freshman year analyzing my close, personal relationships with Rayanne Graff and Laura Palmer. I cried when I had watched The Virgin Suicides so many times that I could no longer remember how I'd first visualized the book. I still miss the characters I'd pictured before, and the school, too. Strangely enough, my first mental images of the Lisbons' house came flooding back to me when I set foot inside a neighbor's for a wake a couple years ago. When I walked outside, I saw that across the street was an old brown Cadillac surrounded by bushes and a sunset, mimicking two Corinne Day photos from the set of The Virgin Suicides almost exactly.
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.