As you grow your blog and build up a following you will have the opportunity to network with other fashion bloggers. This not only let’s you meet new people with similar interests, but it also opens the door for publicity. If you have a great blog and put in some time into networking with other fashion bloggers you can grow your blog readership and potentially become a fashion blogging celebrity!
Continuing in our annual-ish tradition, today we're releasing our 2015 ranking of the most influential personal style bloggers in the world. This list looks wildly different than it did in 2013. Here's why. For one, we excluded every blogger who has expanded her empire to the point that the blog is no longer only about her. (Leandra Medine, Garance Dore and Emily Weiss fall into this category.) We also chose to focus on those who write more about personal style than anything else. (That means leaving out lifestyle and photography bloggers.) We took more international bloggers into consideration, since the Internet is global and all. And we narrowed it down to blogs that cover womenswear more regularly than menswear.
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target's new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including "Today" and "Good Morning America." Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.
Other than being a really strong fashion statement, you should know that a suit, and all menswear in general, is more comfortable than most women’s clothes. You shouldn’t wear anything frumpy or too baggy, that’s not the point at all. Finding a women’s suit which will fit like it’s tailored has never been easier, you’ll still feel feminine, just a dash more powerful.
Instead focus on a name that is fun, unique, and memorable. Opt for a series of 2-4 words that are easy to remember, and not too tricky to spell. You could include your name, or a series of words that sound good together. Consider sneaking words such as fashion or style into the name—but don’t force it. One of our favorite examples of a quirky and memorable blog name is Cupcakes and Cashmere, a blog dedicated to all things food and fashion.
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
Accidents happen, you can’t argue with that. No matter how careful you are, something will get spilled when you least expected it. So, have a spare clothing item nearby at all times possible. Start by taking something to your office, like perhaps a white button-down shirt, which is a classic, and it will probably be able to fit in your outfit. Believe it or not, most woman don’t have the right white shirt – it’s the same story like the one with bras, so look for a second opinion when purchasing one.
A content management system (CMS) is both the skeleton and shell for your blog. A CMS controls how your blog looks and what it does. CMSs usually spare you the trouble of learning complicated programming or design. Since you’re looking for a blogging platform that will also allow you to add and manage the content of your blog, your choice of CMS boils down to a few options such as WordPress, Joomla and Drupal.
As for the accessories, which are especially suitable for the casual style, we can speak about them as the key details for the creation of the overall style and the ways of putting the right accents. For instance, you can use a creative handbag of some unusual shapes or shades, catchy shoes, leather or metallic bracelets, big rings, etc. The basic principles of the casual accessories are brightness, catchiness, moderate provocativeness, and harmony of combinations for any types of garments from jeans to dresses.
“Whenever you think something looks good but you think you couldn’t pull it off, take it to the dressing room and try it on. Some of my most successful styling jobs started with a client saying to me ‘forget it, it’s not my cut, or color, or length’ only for them to end up loving it after they tried it on. What do you have to lose?” Mr. Hernandez Watch out for these dressing room mistakes it’s time to stop making.
If you’re anything like me, one of your favorite pasttimes, amongst Netflix bingeing and cake baking, is looking at fashion blogs and borderline-stalking bloggers on their websites and social media accounts for outfit inspo. This is a great and enjoyable hobby to have, but can be disheartening if you’re a college student and can barely afford a Venti Starbucks, much less a Valentino purse. Most fashion blogs seem to be full of designer accessories and expensive jeans. But style is style, regardless of the price tag or brand, and whether you spend $5 or $500 on sunglasses, fashion is for all of us.
Leotards have long been linked with ballet dancers - a key inspiration for Dior this season, making a stretch maillot and skirt pairing perhaps inevitable. At Stella McCartney and Chanel, they were styled with wide-leg trousers, creating a fuss-free, streamlined silhouette. A similar look was seen at Balenciaga, where a neon leotard-cum-swimsuit was teamed with velvet trousers for an unexpected evening look.
As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:
Fashion’s enduring obsession with the 1980s isn’t going anywhere. From Hedi Slimane’s controversial debut at Celine (all puffball off-the-shoulder minidresses and big-shouldered blazers) to the tie-dye T-shirts, stonewashed denim and shell suits at Stella McCartney — not to mention the oversize sweaters and Madonna crosses on show at Marco de Vincenzo — nostalgia for the era appears to have reached critical mass. Much like now, the ’80s were a polarizing decade both politically and culturally. It is not surprising, then, that these tribute fashions also still split the jury. — E.P.