Ultra Violet may be the Pantone Colour of the Year for 2018, but street style stars preferred a softer take on the trend this season. Rocking a range of shades from the lavender family, fashionistas proved that light purple is seriously stylish. Whether worn in the form of boots, dresses, coats or even head-to-toe ensembles, the flattering and feminine colour added a lovely touch to looks. Try it for yourself if you’re after something subtle yet exciting.
I don't actually think these events really happened to me, but they'll still come to mind when I think back on a time when a secondhand event seemed to hold some kind of truth that reality did not. Example: I felt all weird and drifty at the beginning of last summer, and when I try and revisit that place, I don't literally imagine the view from behind a car windshield and how everything must look to the narrator in Yo La Tengo's "Today Is the Day," but I sure remember the exact sadness that it captured.
There’s a good reason why tailored clothes cost so much – they fit perfectly. A few inches here and there make a huge difference, so don’t hesitate to visit your tailor from time to time. If you’re out of ideas about what you’d like to sewn for you, you can always alter the clothes you have bought. Make friends with a good tailor – it will make the whole process much easier.

Hi! I'm editor-in-chief of Rookie, a website for teenage girls that I founded in 2011. Every year we put out a book that compiles the best content from that year of the site. Our most recent is Rookie Yearbook Three, published by Razorbill. It is just over 350 pages, and in addition to loads of beautiful artwork and writing are print-exclusives like stickers, valentines, a Rookie pennant, and contributions from the likes of Dakota and Elle Fanning, Shailene Woodley, Lorde, Grimes, Kelis, Sia, Broad City, Bob's Burgers, and more.


"Wide Eyed Legless" is the fashion project of Madelynn Hackwith Furlong, a professional designer, art director, stylist and consultant who has collaborated with major brands, including J.Crew and Rachel Comey. Madelynn launched her style blog to inspire modern women to build a simpler, more thoughtful wardrobe, home, and lifestyle. It all started with a massive closet cleanse, that turned into a mission to build "the perfect wardrobe" through buying less, choosing higher-quality pieces, dressing with more intention, and taking an elegantly minimalist approach to the art of dressing. More »
Try Everything On: Make sure you always try clothes on when you shop. Yes, we get lazy doing this over and over again but it's a necessary evil. Sizes change depending on fabric, designer and store. You might also want to bring along your own accessories and shoes (or use some at the store) to get a better sense of how the complete outfit will look. You'll also save yourself the hassle of returning or exchanging an outfit that doesn't look right if you try it on before buying it.
You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages." 

This is where you should start – there’s no room for change if you don’t make it yourself. Open up your closet and take a good look at your clothes. You should ask yourself one simple question – if you were in a store right now, what items from your closet would you buy? It’s a very simple and quite efficient game you should play once in a while. If you want to stop spending hours in front of your closet, it needs to be neat and color coordinated – hoarding clothes always leads to a mess. All clothes you decide need to go shouldn’t be thrown away – donate them! That way, you’ll feel good about it.

Purse Essentials: A purse isn't just a fashion statement. It's main purpose is functional. You carry it around wherever you go so it needs to contain some essentials: your wallet, a pen, pain killers, hand sanitizer, tissues, make-up essentials (we personally won't leave the house without lip stick and/or lip balm), hand cream, gum or breath mints, tampons or maxi pads (no one wants to be caught off guard during that time of the month), and for those of you who spend lengthy bouts talking, texting or gaming, bring your phone charger along.


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Do we have Ines de la Fressange to thank for the ubiquity of “French girl style?” The author of “La Parisienne,” she might be responsible for defining exactly what “chic” means for a generation of wannabe French girls. These days, she’s one of the top fashion Instagram influencers who regularly collaborates with the brand Uniqlo to produce limited-edition collections, and managing her own lines.

If you already love and wear a particular brand, don’t just ask to be added to the list—also let the agency know why your blog would be an excellent fit and send links of posts where you’ve worn the brand before. Also try directly reaching out to emerging brands that may not be large enough to have their own agency—they’re likely excited to grow their own following and eager to work with you.


What was it with the beach this season? It was wellspring of designer inspiration, both as a metaphor for life — beauty on the surface, danger roiling beneath — and more literally as a traditional escape. At Calvin Klein, Raf Simons set his meditation on the scuba suit to the Da-Da-Da-Da lip-biting “Jaws” theme and at Etro, there were actual world-class surfers on the runway, along with some ready-to-wear boards. Thom Browne built a boardwalk complete with lifeguard chairs and striped cabanas, and then subverted the Nantucket clichés of seersucker, picnics, whales and lobsters by adding bondage and the risk of broken ankles to the mix and Michael Kors invented his own MK Beach Club. Imagine a community of the mind somewhere between Bora Bora and Miami, and you’ll get the idea. Finally, at Chanel Karl Lagerfeld’s models went frolicking in the watery surf he created (along with trucking in loads of real sand) inside the Grand Palais. All the viewers could do was ride the wave. — VANESSA FRIEDMAN, fashion director, Styles

“Does this accentuate the best version of who I am as a woman?” Brother Vellies designer Aurora James asks this, before buying a vibrant animal-print coat or an over-the-top dress. “For me, I love things that have a ‘wow factor,’ so if I’m going to splurge and buy something, I want it to be the clothing version of myself,” James explains. It’s a brilliant trick for making sure that your purchase is something you’ll actually wear; if you feel like yourself in a piece of clothing, you’re more likely to gravitate towards it when it’s hanging in your closet.


Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)
Tie-dye emerged as a fashion influencer favourite for summer 2018, and it's a look that was compounded on the catwalk. No longer solely the preserve of art teachers and ageing hippies, tie-dye has had a modern update, At Dior, the brand employed its meticulous craftsmanship to the process to create kaleidoscope versions, sometimes layering tie-dye over florals. Miuccia Prada went for a flouro approach, used to reflect a liberated woman. Stella McCartney's version came in blue and white boilersuits, T-shirts and combat trousers.
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]

I'm not saying that you have to be perfect all the time. It's absolutely fine to make mistakes, because it's sometimes the only way for you to learn and improve your style. I encourage you to get to know yourself better, simply by exposing yourself to new styles and clothes. Experimenting and having fun with fashion is the key to evolving your style. 
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