Consider this your ultimate guide to fashion blogging. We’ve enlisted the help of some of our favorites — from Tavi Gevinson to Chiara Ferragni and more — who have not only figured out how to make their love of fashion and style a true lifestyle, but also how to make money sharing what they love with all of us. Read on for all of their tips and tricks you need to know before starting a fashion blog yourself.

The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]


Blogger Krystal Bick is the woman behind "This Time Tomorrow," a fashion blog that covers style, travel, art, dating, and other topics related to living in New York City. A transplanted West Coaster, Krystal's fashion vibe is a true blend of East and West coast American style (or you could say, girlfriend meets boyfriend style). Her looks tend to gravitate toward classic, tailored pieces inspired by menswear, but often with feminine and quirky accents thrown in, such as a pair of cropped patterned trousers, a silky blouse, high heel pumps, and an over-sized men's watch. More »
Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.[10] Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, “These days, before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy”.[citation needed] The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.[9]
The fact of something is called cashmere shouldn’t mean much, so the first step towards a long and happy life of an item made out of cashmere is purchasing a quality item. This material can be processed in many different ways, so you could easily end up with an overpaid poor quality sweater. However, there are some indicators that can show you what are you looking at. First, you should be looking for thick knitted garments, and second, try stretching it – if it pulls back, it’s a good type of cashmere. Chances are, you’ll pay good money for any quality cashmere item, so you should take care of it, which means washing it in cold water by hand.
“‘Fashion’ is the tangible clothes, the ones you see in stores, in magazines, and on celebrities. Style, however, is intangible. Style is how you take the fashion and interpret it into an outfit or look that makes you feel like you. It’s not all about the fashion or trends but rather accepting yourself, working with what flatters your figure, finding what tickles your fancy and wearing wearing what makes you confident.” —Laurie Brucker, certified image consultant, personal stylist and speaker
The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.
If Your Weight Changes A Lot, Update Your Wardrobe: This goes back to the point of not pretending things fit when they don't. It's important to make sure our clothing fits, and though it's hard to admit that you've gained weight (trust us, we struggle with this) or when you've lost weight, you can ignore the fact and stick with the same baggy clothes. Either way, it's kind of a fun reason to update your wardrobe.
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Once you’ve gained a solid following, you can start reaching out to clothing brands. This is the fun part! The first step is to create a list of PR or word of mouth marketing agencies that represent the brands you love and ask to be added to their media list. (Try Googling the brand name you’re after and the phrase “PR firm.” It’s likely a press release will pop up, giving you the contact information you need.) It’s also helpful to keep tabs on the industry by reading sites such as PRSA.org, FashionablyMarketing.Me, and PR Couture.


Whether you’re getting married, or you’re simply attending a black-tie event, you’ll definitely spend a lot of time searching for the right outfit. In order to be efficient and be happy with your choice, you should go shopping with a proper hairstyle, makeup and shoes, so you can see the bigger picture. Also, don’t forget to put on some nice underwear – you don’t want to dismiss a dress that doesn’t look good on you because you haven’t paid attention to your panty line.
Many of her posts are highly visual – showcasing the same types of images usually shared on Instagram. This is particularly relevant in her OOTD (Outfit of the Day) category. She shares luscious photos of her day, detailing everything she wears. Kyrzayda provides links to where you can buy what you like. Her followers apparently like to share her OOTD. There are always plenty of comments from her fans giving her opinion on the outfits.
I have been thinking a lot lately about what validates an emotion/event/observation, makes me feel like it really happened and I really lived it, and this seems like the right occasion to word-vomit these ideas. (Plus, I miss having time to keep this thing going, and I do feel an obligation to people who have read my blog for a long time that is not unlike the unspoken understanding you have with your first best friend, the one who watched you like stupid bands and stupid people and embarrass yourself and cry a lot, whose insight into whatever you do from now on is shaped by a unique knowledge of all the ties which bind New You to Old You, and who refrains from bringing up in front of new acquaintances that time you were on the 8th grade hip-hop team in the interest of letting you become more of yourself. In other words, we had a time, but there's so much time ahead, and it is, somehow, at the same time, quickly running out.)
Dress For Women, Not For Men:The Man Repeller once told us that if women dressed for men, we'd all be wearing bodycon miniskirts and dresses. This is why we have to dress with other women in mind. It actually makes getting dressed easier when you're dressing for style, not for sex, and your confidence will shine through because you'll be more comfortable in what you're wearing.
How to actually do it: "Figure out your go-to, foolproof looks," says designer Nanette Lepore, then seek out variations on that theme. Stumped? Picture the outfits that you feel most comfortable in. Or ask people close to you what you look best in. Once you've zeroed in on what works, find different takes. "I gravitate toward jackets, so I'll do a bomber style, then a silk version, or a denim jacket with leather sleeves," says Minkoff. "Whenever you feel the need to talk yourself into things, that's a red flag that you shouldn't buy them," says Minkoff. If you have doubts in the dressing room, it may help to take a photo of yourself in the item, suggests Aerin Lauder, the founder and creative director of the lifestyle brand Aerin. "It's much more accurate than looking in the mirror."
How to actually do it: Strive to wear colors that enhance one another rather than "match" in the traditional sense. For an easy hack, says Minkoff, "look at a simple color wheel. The colors that are opposite each other on the wheel complement each other." (Think non-obvious but fetching combos, like orange and navy or purple and saffron.) Diversifying your accessories, in both color and texture, is another do. (A beloved trio from the vault of Betty Halbreich, a personal shopper at New York City's Bergdorf Goodman and the author of the style memoir I'll Drink to That: "A black dress, navy shoes, and a burgundy handbag.") And under no circumstances should you ever rock a suite of jewelry. Says Vazquez, " Anything that was sold together as a set looks really dated."
These kind of stains are not just unattractive, but also hard to wash. No matter how much we pay attention to avoid them, they have an annoying tendency to appear, right? When it comes to more expensive materials, I strictly advise to wash the stained part with warm water and if that doesn’t help, dampen that garment in water with some detergent. Most of new stains will come off if you just rub it with baby wipes on oil base.
If you always wear jeans, try swapping them out for a dress one day per week; if you’re a fan of flats, slip into a pair of heels every Friday night. Getting out of your comfort zone is a good way to challenge yourself, in both the sartorial and self-confidence department. “I try to pick one silhouette each season that’s new to add to my wardrobe,” Fisher explained. She prefers wearing pants, so this year, she’s trying out more skirts and dresses—and has even learned a lesson from this experiment: “I find skirts and dresses much easier to put together at 6AM in the morning!”

Great Post, I chose to focus on the crowdfunding niche. It was a 2 billion dollar industry last year and is projected to be a 5 billion dollar industry this year. I recommend using Fiverr to use graphic designers for first time bloggers. I did use the logo designed for five dollars at the top of my site (bottom now) but stopped using it because it didn’t look good on mobile.


The ruffles perchance that dominated last summer will endure next year. For all those bored with languid, smooth shapes, cascades of frills subverted childlike associations this season. Simone Rocha's felt off-kilter, and Yves Saint Laurent's had a 1980s Prince appeal. Marc Jacobs, never one to buck to commercialism, designed his with dramatic flourishes and fantastical feathers.

About Blog Hi, I am Kier Mellour. On this blog, you will find weekly “I want that” posts where I share my current cravings, style inspiration posts, and personal outfits for a variety of events and travel destinations. There will be videos of thrift store hauls, current favorite products, as well as, thorough reviews on clothing, accessories, and lifestyle products.


Kathleen’s blog was created out of the realization that post-grad life wasn’t as fabulous as Carrie Bradshaw had led her to believe (even as adults, we’re still trying to solve the puzzle of how Carrie could afford a closet-full of Manolos on a writer’s salary). But looking at her inspiring outfits and picture-perfect lifestyle, you might have to disagree that it is extremely fabulous (except she pulls it all off with affordable pieces and doable outfit ideas).
Whether you’re getting married, or you’re simply attending a black-tie event, you’ll definitely spend a lot of time searching for the right outfit. In order to be efficient and be happy with your choice, you should go shopping with a proper hairstyle, makeup and shoes, so you can see the bigger picture. Also, don’t forget to put on some nice underwear – you don’t want to dismiss a dress that doesn’t look good on you because you haven’t paid attention to your panty line.
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
1. Think of gray and white hairs as glitter. Blend in those sparkly strands with cool silvery or warm golden salon highlights. Ask for balayage — a free-form technique where highlights are painted on with a brush for an irregular root line — that looks natural and won't leave a ring of regrowth at the scalp. And major bonus: Highlights around the face also brighten tired, ashy or sallow skin tones for a no-makeup-needed radiance.
Fashion designers have often referenced art and artists through the years, and for Spring 2019, designers tapped into everything from futurism to Memphis design. At Marni, images were collaged and printed on draped dresses and coats. Most notably, at Louis Vuitton, Nicolas Ghesquière channeled early '90s geometric Memphis pattern on a number of his Spring runway looks.
This is where you should start – there’s no room for change if you don’t make it yourself. Open up your closet and take a good look at your clothes. You should ask yourself one simple question – if you were in a store right now, what items from your closet would you buy? It’s a very simple and quite efficient game you should play once in a while. If you want to stop spending hours in front of your closet, it needs to be neat and color coordinated – hoarding clothes always leads to a mess. All clothes you decide need to go shouldn’t be thrown away – donate them! That way, you’ll feel good about it.

About Blog Fashion Talks, produced in partnership with CAFA, is a podcast that observes the world through the lens of fashion. Join host Donna Bishop as she interviews designers, stylists, industry insiders and even those outside fashion to reveal insights, observations, personal stories and historical moments on how fashion helps to shape the world we live in and how our world shapes fashion and the clothes we wear.
One of three plus-size bloggers chosen to star in the campaign for Target's new Ava & Viv collection, Gregg started her blog in 2008 when she couldn't find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the "Today" show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier. 
About Blog YesStyle.com is the first online retailer in Asia to globally distribute a wide range of lifestyle and fashion products from the region. On their blog you will find the true definition of Asian Fashion with their Street Photography section, and you will be charmed by the laissez-faire air of their Lifestyle columns. Want in on the BBcream craze? You can turn to their beauty vloggers for a flawless finish.
How to actually do it: Doubling up on patterns can help you come across as confident and chic—or as if you got dressed in the dark. Achieve the former by following these guidelines. Stick to a similar color family—and preferably the same background shade. Some pairings are like PB & J—they just work. "Polka dots with stripes or florals typically go well together," says Minkoff. The same holds for leopard print with a non-critter pattern or paisley with squares or checks. Near matches are a no-no. For example, says Vazquez, houndstooth and plaid are too similar to be simpatico. And two large-scale prints will compete for dominance—and give people a headache. Finish off the outfit with neutral accessories. Cautions Roe: "Don't add another color into the mix."
If you really can’t spare a dime (because you’ve spent it all on new clothes and shoes), starting a fashion blog can be free. You can easily and quickly open a new account on a free platform like WordPress.com or Blogger. But before you do that, you should understand that such free platforms come with many disadvantages. If you want to start the right way, we strongly suggest starting with a self-hosted WordPress blog.
What was it with the beach this season? It was wellspring of designer inspiration, both as a metaphor for life — beauty on the surface, danger roiling beneath — and more literally as a traditional escape. At Calvin Klein, Raf Simons set his meditation on the scuba suit to the Da-Da-Da-Da lip-biting “Jaws” theme and at Etro, there were actual world-class surfers on the runway, along with some ready-to-wear boards. Thom Browne built a boardwalk complete with lifeguard chairs and striped cabanas, and then subverted the Nantucket clichés of seersucker, picnics, whales and lobsters by adding bondage and the risk of broken ankles to the mix and Michael Kors invented his own MK Beach Club. Imagine a community of the mind somewhere between Bora Bora and Miami, and you’ll get the idea. Finally, at Chanel Karl Lagerfeld’s models went frolicking in the watery surf he created (along with trucking in loads of real sand) inside the Grand Palais. All the viewers could do was ride the wave. — VANESSA FRIEDMAN, fashion director, Styles

How to actually do it: Opt for a pure white, rather than ivory, which may skew dingy. “But since white has the potential to make your teeth look yellow in comparison, consider wearing a bold lipstick with a blue undertone, like fuchsia, so teeth appear brighter,” recommends Florence Thomas, the creative director for Thomas Pink. Not sure which cut is best for you? A button-up with darting at the waist or curved princess seams can create a feminine hourglass shape on anyone. Be sure the seams of the shoulders line up with your shoulders and that there is no pulling across the front or the back. “Anything else can be tailored,” says Thomas. To keep all-cotton shirts from discoloring, don't dry-clean them. Have them laundered and pressed, the same as men's shirts.
“One of the most important things that people need to realize is that just because they buy something in their ‘size,’ doesn’t mean that it’s going to fit them. People get very invested in being a certain size but this is a huge mistake as different designers cut for different body types and also, many companies ‘play with size’ in order to flatter customers. Buy what fits, regardless of the number on the tag.” —Michael O’Connor, personal stylist
About Blog Erica is a style influencer, graphic/blog designer, & creator of the fashion DIY blog, Fashionlush. She got her degree in fashion merchandising w/ a minor in textile development & currently lives in the beautiful town of San Diego. Fashionlush is a blog for the style obsessed & showcases Erica’s personal looks, fashion related DIY projects, & her many inspirations in the world of fashion.
If Your Weight Changes A Lot, Update Your Wardrobe: This goes back to the point of not pretending things fit when they don't. It's important to make sure our clothing fits, and though it's hard to admit that you've gained weight (trust us, we struggle with this) or when you've lost weight, you can ignore the fact and stick with the same baggy clothes. Either way, it's kind of a fun reason to update your wardrobe.
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Can we all stop fiddling with our smartphone filters and beautification apps for a minute? It’s time for a healthy heaping of irreverence, gratitude and common sense. First off, thank you to Spanx for creating shapewear arm tights that compress upper-arm dangle (but we've got it covered); New York Fashion Week for giving models over age 50 a record 10 runway appearances out of 2,601 (but you can do better); and France for passing a law stating all altered advertising photos must carry a "retouched" warning (but we know a fake when we see it — from a phony Chanel bag to a filler-enhanced face). Instead, here are 10 age-positive ways to start the holiday season.
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
How to actually do it: The right pair of earrings can flatter your face shape. For instance, long earrings make your face look skinnier, if it’s on the round side, says jewelry designer Lizzie Fortunato. On the other hand, if you have an oblong face, short, chunky earrings, like oversize studs, will draw focus outward, and your face won't read quite as narrow. If you have a large bust, a necklace should hit an inch above the cleavage or higher. Longer strands or pendants will rest awkwardly on the body and call attention to every contour. Lastly, choose earrings in lighter colors, such as pearls or white stone, to make your face look radiant.
If you always wear jeans, try swapping them out for a dress one day per week; if you’re a fan of flats, slip into a pair of heels every Friday night. Getting out of your comfort zone is a good way to challenge yourself, in both the sartorial and self-confidence department. “I try to pick one silhouette each season that’s new to add to my wardrobe,” Fisher explained. She prefers wearing pants, so this year, she’s trying out more skirts and dresses—and has even learned a lesson from this experiment: “I find skirts and dresses much easier to put together at 6AM in the morning!”
Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.
With top-tier fashion bloggers raking in multimillion-dollar campaigns, it’s no wonder every self-proclaimed fashionista wants to launch a personal style site. But not all outfit posts are created equal. These fashion bloggers stand out from the pack thanks to their one-of-a-kind sartorial sense and sharp business acumen. Click through the slideshow above to meet the dynamic women ruling the blogosphere and our picks for the best fashion blogs of 2018. May the best blog win.
If you’re anything like me, one of your favorite pasttimes, amongst Netflix bingeing and cake baking, is looking at fashion blogs and borderline-stalking bloggers on their websites and social media accounts for outfit inspo. This is a great and enjoyable hobby to have, but can be disheartening if you’re a college student and can barely afford a Venti Starbucks, much less a Valentino purse. Most fashion blogs seem to be full of designer accessories and expensive jeans. But style is style, regardless of the price tag or brand, and whether you spend $5 or $500 on sunglasses, fashion is for all of us.
“A great trick to finding deals on high-end clothing is to make friends with the sales people at your favorite stores. Ask them when they get new arrivals in and when special sales start. If they say 10 a.m. on Monday, then you know what to do—you call in sick at work that day.” —Sam Russell, stylist and host of HLN’s Giving Closet    These are the secrets your salesperson won’t tell you.
How to actually do it: First, a disclaimer. There's no need to break the bank on the basics—tees, button-downs, jeans—of which there are plenty of quality options available at low prices. Instead, splurge (if you can) on the types of items in which even the cheapo versions aren't exactly steals. For instance, bargain cashmere will still set you back $100. But that sweater will stretch out quickly, and then you'll have to blow another $100 to replace it, rather than spending a little more only once. "When buying classics, like a great black blazer, it's important to invest in better fabrics— say, wool—that will hold up better over time," says Minkoff. Try calculating the price per wear to help stave off sticker shock.
Clean Out Your Closet: Those items that just seem to hang in our closet season after season -- or even year after year -- that we always say we'll wear, but don't, need to get tossed at some point. Donate them or do a clothing swap! You'll be making room for new clothes, which is always good. Better yet, incorporate the 'one in, one out' philosophy into your closet -- when something new comes home, something old gets permanently loaned to a friend.
Los Angeles blogger and fashion influencer Julie Sarinana shares her personal style inspiration on "Sincerely Jules," a blog she launched when attending the Fashion Institute of Design & Merchandising. Julie has a laid back, approachable, Cali-girl style that often sees her mixing Gap with Gucci, and wearing vintage and flea market finds as well as items from mass retailers. Given her easy, casual approach to getting dressed, it makes sense that she also has her own line of screen print  t-shirts, printed with inspirational and humorous quotes. More »
There was basic black — this is fashion week, after all — and monochrome white (the new black?) on the runways of Paris, but some of the season’s most energetic looks put it all on the table, with graphic treatments of black and white. For the bravest and boldest among us, there are stripes (at Dries Van Noten), checkerboard checks (at Balenciaga) and bifurcated blocks of color (at Louis Vuitton): racing gear, even if only for the rat race. — M.S.

Then Kelly tried to review her current situation objectively. She realized that she only needed a short break for herself — from work and her just broken-up relationship. She really needed some time to clear up her mind before moving on with her work and life. When she got her emotions settled down from her heartbreak, she started to work on improving her business’ selling points and looked for new investors that are more suitable.
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