About Blog Captivate Style's is a fashion blog, based out of Michigan founded by fashion stylist, fashion designer and fashion pr enthusiast, Alexis Marie. When it comes to Fashion, Alexis Marie prefers to go beyond the elements of Fashion and to create content that can help her clients and others who needs help in the fashion field. She plans to not limit herself, but to go far and beyond.
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages."
The New York Times "Style" section writer, Eric Wilson, did an extensive study on the impact of fashion bloggers on the fashion industry for one of his style columns. Wilson wrote that these bloggers have ascended ‘from the nosebleed seats to the front row’ in the past year and that the divide between the ‘high code’ editors with a professional opinion and the ‘amateur’ fashion bloggers is beginning to disintegrate. Wilson interviewed prominent publicists, editors and designers. Publicist Kelly Cutrone stated that over the past two years, there has been a complete change in who is writing about fashion. Not only does Cutrone say she needs to keep a watch on the editors of mainstream writings, such as Vogue and Elle, but now she needs to monitor on the millions of fashion bloggers around the world. Cutrone goes on the later state that once these bloggers post anything on the internet, it never comes off, and it now becomes the first thing that the designers will see.[5]
Now that you know your area of expertise, it is time to select a unique yet memorable website URL. While some blogs opt to infuse their URL with relevant keywords, this is less of a concern for your fashion blog. It is not that keywords are not relevant, just that keywords in fashion come and go faster than in most industries—and you don’t want your blogs name to appear dated.
I was asked to share my "big big world" at the Sydney Opera House and the Melbourne Writers Festival and mostly talked about fangirling, the anxiety of influence, and being happy instead of putting pressure on yourself to be some tortured artist. I love Neil Gaiman's "make good art" speech, but I wanted to talk about what happens when you can't make good art, and about how fulfilling it can be to appreciate other people's art. If you prefer to watch the FIRST-EVER DELIVERY of this thing, the Sydney one is here, but I've embedded the slightly-updated Melbourne one above.
“I wish people understood that in fashion less is more.  For example, if you are wearing an off-the-shoulder top, make that your focal point. You don’t need anything else. Huge earrings or a statement necklace will be overwhelming—the top is sexy chic as is!” —Jennifer Berger, stylist and president of Wear it Well   These fashion mistakes are making you look older. 

Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.

The blogosphere has indeed opened up many doors for the fashion industry, one of which is allowing the ordinary people to partake in the 'elite' fashion world and discuss their likes and dislikes on the way fashion is presented in the media.[6] In 2008, the Pulitzer Prize winning fashion writer and former blogger Robin Givhan, claimed that fashion blogs had democratized the fashion industry. Givhan had also written in Harpers Bazaar that 'The rise of the fashion blogger has evolved [fashion] from an aristocratic business dominated by omnipotent designers into a democratic one in which everyone has access to stylistic clothes...the average people, too often estranged from fashion, is not taking ownership of it'.[7] A similar statement was said by Constance White, the style director for E-bay and former fashion journalist, saying that the impact of the fashion blogosphere has allowed the whole population to take ownership of the fashion world, including people of all different races, genders, and social standings.[8] The Daily Mail writer Karen Kay suggested once in an interview that blogs allow anyone to both critique and praise designers, regardless of the often ‘needed’ professional opinion, with the help fashion blogs, the consumers are helping to set the trends.[9]


Gray checked blazers took over the street style scene and our Instagram feeds this past season, but the trend is just getting started. Flourishing into full-on plaid, the print was everywhere from the runways to the street style set outside the shows. From colorful coats to menswear-inspired blazers to unexpected plaid accessories, there are endless ways to weave the trend into your wardrobe this year.

Leopard wasn’t the only popular print for the Spring/Summer ’19 show season. Tartan also appeared on the streets of New York, London, Paris and Milan. Of course, in true fashion week style, the traditional print wasn’t worn subtly. It was donned all over in eye-catching colours by the fashion pack. Want to try the look for yourself? Pick up a tartan suit, jacket or pair of pants that features the classic pattern in unique and bold colours, such as red, blue, green and yellow.


Fashion’s most unflattering women’s wear trend is far from a spot in our rearview mirrors. Skintight bike shorts pedaled their way onto scores of runways once again this season, having first emerged as a ’90s throwback reference at Off-White this time last year. At Fendi, in a look sported by Bella Hadid, they were long, navy and spandex, with shimmering streaks and a matching leather waist belt. At Roberto Cavalli, Paul Surridge presented a pair for after dark, in ochre with blue sequined embroidery. Over in Paris, the first look from the new creative director at Mugler, Casey Cadwallader, was an oversize, seamed black blazer and — you guessed it — matching biking shorts. And Jacquemus opted for an unforgiving knitted tangerine variation, to be worn with an oversize white shirt and the swagger of someone comfortable with having everything on show. Saddle up! — ELIZABETH PATON, European correspondent, Styles
Think quality over quantity. When shopping, pay attention to the materials and craftsmanship of the garments you purchase. Then once you buy quality items, take proper care of them. Have them tailored, have them professionally cleaned regularly as needed, hang them on velvet hangers (just say no to wire hangers!), take your shoes to a cobbler when they need to be polished or resoled. Basic care will go a long way in extending the life of your clothes and shoes!
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
“Trust your gut, because sometimes friends give you the worst advice. If you don’t think your friend has the exact same style as you do, don’t shop with them,” warned Jennifer Fisher. The jeweler to the stars can usually be found shopping alone—both in stores or online—so she can clearly focus on what really works with her wardrobe and what she actually wants to buy.
I was asked to share my "big big world" at the Sydney Opera House and the Melbourne Writers Festival and mostly talked about fangirling, the anxiety of influence, and being happy instead of putting pressure on yourself to be some tortured artist. I love Neil Gaiman's "make good art" speech, but I wanted to talk about what happens when you can't make good art, and about how fulfilling it can be to appreciate other people's art. If you prefer to watch the FIRST-EVER DELIVERY of this thing, the Sydney one is here, but I've embedded the slightly-updated Melbourne one above.

Unlike fashion-focused magazines and television shows, fashion blogs are able to be updated more frequently, keeping up to date with the new and up-and-coming fashion trends.[10] Not only are fashion blogs easier to access, many fashion blog readers (interviewed in Swedish fashion management study) stated that fashion blogs are far more personable and are more 'up to date' on both local and foreign trends. These blogs are granting unlimited access to the fashion world to anyone that has a connection to a computer. Karen Kay also stated that, “These days, before a designer’s runway show has even finished, you can bet your bottom dollar that someone in the audience, or better still, backstage, has recorded every silhouette, signature shoe, styling detail and sulking supermodel, then uploaded it onto the internet for style watchers across the globe to enjoy”.[citation needed] The interviewed Swedish fashion blog readers, stated above, had also stated that fashion blogs had helped share and promote new trends to a much greater extent than other fashion mediums. Unlike mainstream magazines and newspapers, which are constricted to what they write, blogs have the ease of writing about anything that interests author(s), allowing for a more broad spectrum of focused fashion trends.[9]
About - Jana Meister is a Kansas City based fashion blogger and stylist. She has spent the past several years working in the Kansas City fashion industry as a board member of Fashion Group International KC, the Fashion Editor of Kansas City Fashion Week, a freelance stylist and fashion writer for local magazine publications, and the official stylist and blogger for Summit Fair Shopping Center. She frequently appears on morning news stations including FOX 4 Morning Show, Better Kansas City, and KC LIVE sharing her knowledge of current fashion trends and style tips!
The ‘80s have been back for quite a few seasons now, but there seems to be no stopping this trend. In past seasons, designers have referenced the decade’s big shoulders and glam hues. This season, many designers brought in acid-washed denim. The trend kicked off in New York, with Proenza Schouler sending out a bevy of almost whitewashed denim dresses, trousers, and jackets, and culminated in Paris, where Chanel, Dior, and Stella McCartney jumped on board.
VI. My boyfriend and I take a tiny road trip during spring break. We skip stones on the beach, drink Coke out of glass bottles, and watch a pink sunset sky settle into nighttime. We walk along train tracks in the dark and stop to look at an old car behind a restaurant. I ask him to stand in front of it so I can take a Polaroid, the only picture I would have of him.
Mirror mirror on the wall... (end the caption, be creative )😏| Photo and editing : @rommisantos #lookdujour#lookdeldia#lookdodia#tenueoftheday#outfitdujour#todayimwearing#blogmode#outfitoftoday###outfitdujour#goingoutlook#todaysoutfit#todayslook#myoutfit#fashionblogger#outfitideas#ootd#instagirl#look#fashion#fashionstyle#ootdstyle #ootdwomen#personalstyle#bloggersofinstagram#ootdlovers#fashiondaily
Two styles of shorts prevailed on the catwalks - cycling shorts or board shorts. Not everyone will feel brave to wear the numerous stretch styles that were worn with jackets at Chanel and solo at Stella McCartney, so Prada's duchesse satin board shorts - available in muted jewel tones - will provide an alternative. Rejina Pyo's slouchy green style will also prove popular as the weather heats up.
If Your Weight Changes A Lot, Update Your Wardrobe: This goes back to the point of not pretending things fit when they don't. It's important to make sure our clothing fits, and though it's hard to admit that you've gained weight (trust us, we struggle with this) or when you've lost weight, you can ignore the fact and stick with the same baggy clothes. Either way, it's kind of a fun reason to update your wardrobe.

9. Wear lipstick. Even if your smile is more like the pursed-lip grin of Mona Lisa until you get serious about whitening your teeth or finishing your dental work, a little color energizes your face and brings attention to what you say. And if you're dashing around doing errands or working from home, lipstick may be all you need to perk up the day. Be it a rich nude caramel, sheer sandy pink, rosy tan or go-for-it red, find your best shade and forget about trends.

The constant search for New! and More Original! and Never-Used-Before-for-a-Show venues can drive designers to some obscure places, and pretty risky choices. This season that meant a plethora of shows held en plein-air, unpredictable weather patterns be damned. In New York, rain poured down on Telfar’s show at the Blade helipad on 34th street (and a temporary tarp erected above guests’ heads blew away); it dripped off the umbrellas into attendees’ legs in the Marble Cemetery garden in the East Village at Rodarte, as well as onto the tulle dresses sprinkled among the roses; and it misted over the benches placed outside the original frame houses at the Weeksville Heritage Center, a historic Brooklyn site commemorating one of the first free African-American communities of the 19th century, where Kerby Jean-Raymond set his Pyer Moss show.
Other commercially successful independent fashion blogs include Budget Fashionista, which reportedly brings in $600,000 a year in revenue[23] and The Bag Snob, which "generates a six-figure income, mainly from advertising". By 2008 SheFinds.com was generating $400,000 in revenue per year.[24] Personal style bloggers like Aimee Song from SongofStyle.com has told WWD that she gets paid anywhere from a couple thousand to 50,000 dollars for hosting an event or Instagramming a brand.[25]
Athleisure is the trend that keeps giving, and its latest offering is as unexpected as it is stylish. The bike shorts were worn with blazers by many style-savvy showgoers this fashion month. Offering a fresh blend of sportswear and tailoring, the look was both striking and chic. Of course, while it may not be appropriate for either the office or the gym, the outfit is perfect for strutting the streets or attending Sunday brunch with your best friends. So, don’t be afraid to try it for yourself.
Then, take your sharing and relationship-building to the next level. Start reaching out to other bloggers and potential readers via Twitter. You’ll be surprised by how many great relationships you can build just by a simple tweet! You should also consider setting up informational interviews with bloggers you admire—it’s a great way to start building your network .(Need help finding bloggers and more readers? Check out my site, Canopi.me, where you can find and follow bloggers who share your interests, all in one place. Request an invite so you’ll have first access once we officially launch.)

For the best chances of converting people to readers of your site, write about topics that will be interesting for the readers of that particular blog. For example, if your blog covers bargain fashion deals and the site you’re guest posting on targets professional women, combine those efforts by writing a post on, say, five workplace looks under $50.


Other recent developments: I was on the cover of magnificent, ad-free The Great Discontent, as well as New York Magazine and Nylon. This is Our Youth playwright Kenneth Lonergan wrote something about me for Vanity Fair, and Annie Leibovitz took the accompanying photo in the same backyard where I used to take pictures every day after school for this blog. Here I am babbling on about all this lunacy:
As with any business it is essential to create a marketing strategy. There are many methods in which you can market your fashion blog, so you will need to first determine what methods you will manage yourself—and which ones you will outsource. While your primary goal may be to learn how to write compelling content for your fashion blog, also consider distributing content elsewhere on the web to drive traffic back to your website. When creating your marketing strategy consider online marketing strategies such as:

“There are so many trend pieces, online articles, news snippets, and magazine blurbs about what the next ‘it’ things are or what things you ‘should never be seen in again.’ All that is propaganda. True personal style is that which looks great to the outside world but makes the wearer feel even greater inside. If you are confident in your style, it will project beauty no matter what you’re wearing.” —Stephen V Hernandez, a personal stylist based out of NYC    

Other recent developments: I was on the cover of magnificent, ad-free The Great Discontent, as well as New York Magazine and Nylon. This is Our Youth playwright Kenneth Lonergan wrote something about me for Vanity Fair, and Annie Leibovitz took the accompanying photo in the same backyard where I used to take pictures every day after school for this blog. Here I am babbling on about all this lunacy:
One of three plus-size bloggers chosen to star in the campaign for Target's new Ava & Viv collection, Gregg started her blog in 2008 when she couldn't find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the "Today" show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier. 
A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
You know how some people simply know how to wear the right clothes? There’s no mystery there, and actually, you could pull it off, too, by just thinking about what you’re wearing a little bit more. It all depends on how your body is built – you should tend to accent your features in the right way. For example, wearing V neck will make your torso look longer, and wearing nude pups will do miracles for the length of your legs. Embrace your shape and learn to love all its imperfections.

There was a refreshing shift on the runways this season, and it had little to do with the clothes and everything to do with the casting. While plenty of new faces graced the catwalks as usual, the real surprise was the reappearance of some of the greatest models of the ’90s. Yasmin Le Bon walked at Calvin Klein, Stella Tennant and Georgina Grenville starred at Ferragamo, and Shalom Harlow — who hasn’t set foot on the runway in years — closed Versace (in a floral lace gown and a cloud of her natural ringlets). These women added to the shows a kind of diversity that has been lacking: a range of ages. They also lent strength to the collections, thanks in part to their walks: the powerful, showstopping strides of the original supermodels. — MALINA JOSEPH GILCHRIST, style director, women’s, T magazine
Just like your posts on trending topics, the best pitch to a media outlet is a story that relates to something that’s currently hot in the news or that’s coming up around the corner. (For example: Pitch a local morning show on presenting fall fashion trends from stores all found in your city.) You’ll also want to show your credibility by linking to past guest posts, media mentions, or accomplishments, as well as why you’re the perfect expert for the story. No, it’s not easy, and it does take time, but as you build your blog and following, it’ll become easier to pitch yourself.

There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.
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